Sales Manager

Toni DeValdenebro

Address: **** *********, ******, ** *****

E-mail: *******@*****.***

Phone: 214-***-****

Analyst position requiring an experienced business strategist, analyst and effective team leader with a proven

track record of success in driving sales and profits

SUMMARY OF QUALIFICATIONS

Extensive experience with business intelligence, analytics and interpreting data into key insights and

strategies that drive conversion

Proven record of developing business cases and global pricing models and to successfully reduce vendor

costs and increase company profitability

Experience leading major system implementations, process improvements and inventory planning to

exceed sales targets

Demonstrated ability to sell ideas to senior management and manage geographically distributed teams

EDUCATION

University of Texas at Dallas, Richardson, TX – MBA, Business, graduation 2004 - GPA 3.6

Southern Methodist University, Dallas, TX – BBA, Business

Special: STA Travel, Lewisville, TX – Certified in Manager to Leader training program

Special: International Trade Center (ISBDC), Dallas, TX – Certified as an international trade

expert by the NAPM and the US Department of Commerce

EXPERIENCE

STA Travel, Lewisville, TX - Pricing & Yield Product Manager Nov 2006 – Present

Promoted within short time of hire and led 20+ person team to successfully launch point of sale system

for world’s largest student travel organization generating $1.3B+ in annual sales

Improved operational, inventory planning and quality control processes to reduce US quarterly costs by

28% and received award for management of teams in the US and India

Created global pricing models and led revenue forecasting, competitive analysis and reporting to

generate 11% national sales growth from top 10 vendors

Developed revenue focused business cases to company’s largest vendors resulting in >30% cost

reductions

Developed effective demand generation strategies to drive 17% conversion to higher yielding products

NCH Corporation, Irving, TX - International Marketing Manager 2004 – 2006

Led financial reporting, market segmentation analysis and annual sales training for Latin

America to increase sales by 9% for a leading chemical provider with $650M+ in annual sales

Developed long-term business projections to successfully launch $2M business and conducted primary

and secondary research to evaluate new markets in the US, Europe and Latin America

Directed the corporate branding and website development strategy to facilitate global business

development and recruiting objectives

ADDITIONAL SKILLS

Experienced in MS Office, Access, Pivots, Business Objects Crystal reports, QL2 pricing

software, Sabre, Datalex distribution system, SAP, SAS, SQL, Urchin web analytics, Lotus

Notes, Adobe Photoshop, Site Manager for web content development

Fully bilingual in Spanish and English

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