NARAYAN VAIDYANATHAN
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Education CORNELL UNIVERSITY, Johnson Graduate School of Management Ithaca, NY
Master of Business Administration- Marketing Concentration, May 2009
VP, Business Development - Cornell Business Newspaper
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Business Consultant for a Medical diagnostics start-up – GeneWeave Biosciences
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Skills: Product development, Project Management, Analytical techniques for CRM, Advanced Excel, SPSS
and PowerPoint user, Strong Presentation and Negotiation skills
UNIVERSITY OF MISSOURI-ROLLA Rolla, MO
Master of Science, Chemical Engineering, June 2002
UNIVERSITY OF MUMBAI Mumbai, India
Bachelor of Science, Chemical Engineering, June 1998
Co-op, Rashtriya Chemicals and Fertilizers, February 1999
Experience CARL ZEISS SMT Peabody, MA
Intern, Marketing Consultant (Fall 2008)
Delivered strategies to increase new customer acquisition in the academic segment. Identified new
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databases and established criteria to narrow down the number of leads to be targeted.
Presented a promotions plan to increase market share by
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o Designing and analyzing an online survey to a database of 160 won and lost
customers to analyze their preferences
o Interviewing users and sales reps to determine factors influencing the buying decision
Recommended best known methods for customer retention and assisted in their deployment
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including –
o Incorporating CRM systems to analyze customer behavior for repeat sales
o Defining metrics for quality of Service
o Creating an e-magazine highlighting research carried out using Zeiss instruments
MICRON TECHNOLOGY, INC Boise, Idaho
Operations Lead (2006 – 2008)
Managed a 16 member cross-functional team that reduced the time-to-market of new product chip by
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30%; timely launch led to market leadership in the $15B flash memory market
Led cost reduction initiatives that resulted in saving $4 million annually in direct material costs
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Automated processes and used statistical analysis to replace “rule-of-thumb” approaches to speed up
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production by 66%
Received an Excellence award for developing solutions to enable new processes to be compatible with
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existing toolsets that saved $10 million in capital expenditure
Liaised with Materials Suppliers, Purchasing and Cost Management to ensure that delivery processes
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met requirements and costs were properly managed
Six-Sigma Black Belt Change Agent (2004-2006)
Selected from a peer group of 400 engineers for the inaugural Six-Sigma training program at Micron
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Led two six sigma projects to increase operations efficiency, drive defect reduction and eliminate non-
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valued added activities; resulted in cumulative savings of $300,000 annually
Mentored 2 Six Sigma Green Belt candidates in their projects leading to successful certification
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Process Engineer (2003- 2004)
Developed and owned critical process module for product line used in IPods; Improved yield by 25%
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Collaborated with Equipment vendors to solve recurring tool issues, cutting production costs by 20%
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President, Association for India’s Development (AID) – Boise chapter (2006, 2007)
Personal ●
- Revived the chapter from 4 to 16 members and raised $40,000 through increased community
involvement and staged events
- Partnered with NGO to construct a rehab center for children rescued from red-light districts
Avid Racquetball player and Ultimate Frisbee enthusiast, Amateur violinist
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