Sales Marketing

J udy R. Andrien

** ********* ****, ******, ** **019

860-***-**** / ************@*****.***

S UMMARY OF QUALIFICATIONS

Results driven Marketing Professional with over 17 years experience and a proven record of designing and executing

strategic marketing plans in support of business goals. Strong creative and analytical skills and the ability to

simultaneous coordinate and implement multiple pro j ects.

PROFESSIONAL EXPERIENCE

Strategic Marketing Planning Website Development/Wireframes

Creative Design/Copywriting New Product Development

Sales Forecasting and Analysis Public Relations

EMPLOYMENT HISTORY

Marketing Consultant Present

• Developed working wireframes for major insurance company's PBM website based on a competitive analysis

of industry standards.

• Working with several small businesses and start ups to develop:

o s trategic marketing and public relations plans

o w ebsites and online sales strategies

o m arketing sales collateral

• Wrote two winning USDA SBIR grant proposals for a start up company, securing $375,000 in R&D funds.

Product Manager 2005 2007

WebMD Publishing Services, Avon, CT

Developed a direct marketing strategy that increased Print Directory sales by 57% in two years, from $2.6M in 2005

to $4.3M in 2007.

• C reated integrated direct marketing campaigns to market segments:

o D esigned and executed a B2B Direct Marketing program with targeted messaging by customer

segment

o L everaged cross company online advertising opportunities

o D esigned and developed email broadcast campaigns to boost online sales

• P roduced a method to capture Business Intelligence to better understand:

o R esponse rates by campaign, message and customer segment

o C ustomer acquisition and retention rates

o C ustomer lifetime value

• D eveloped a new supplemental reference (the NPI Directory) and launched a cross promotional marketing

campaign which generated over $50,000 in incremental revenue within the first few months.

Spearheaded an on demand print directory solution to eliminate in house typesetting and reduce excess inventory.

Marketing Coordinator 2003 2005

WebMD Publishing Services (acquired The Little Blue Book Companies), Avon, CT

Created a wide range of marketing resources including sales and promotional materials, direct mail pieces, and

Web site content. Defined and evaluated product marketing collateral, programs, and provided analyses. Tracked,

projected, and reported both advertising and marketing programs. Maintained communication with management to

ensure marketing activities aligned with business goals. Provided leadership and direction to marketing associates

to guide the creation of marketing materials and ensure congruence with objectives.

Public Relations Specialist 2001 2003

The Little Blue Book Companies, Avon CT

Spear headed a Public Relations campaign for MDhub, a free web based application. Secured hundreds of articles

in trade publications, newspapers and magazines including Wall Street Journal Weekend, USA Today and Business

Week.

Vice President, Marketing 1991 2001

Camelot Cruises, Inc. / American Cruise Lines. Haddam, CT

Directed all marketing functions for an in house agency: developed and implemented sales strategies, public

relations campaigns, media buying for print and broadcast and copywriting for TV, print and radio. Designed

methods for collecting and evaluating campaign response rates and customer sales data.

EDUCATION

Graduate Studies, Marketing Communication

1991

University of Hartford, Bloomfield, CT

Bachelor of Arts, Mass Communication 1988

University of Massachusetts, Amherst, MA

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