Sales Representative

CRYSTAL N. PETERSON

**** ******* ******, *******, *******, 30331

Cell: 678-***-**** E-mail: ************@*****.***

EMPLOYMENT

TERRITORY SALES MANAGER 2005- 2009

Wm. Wrigley Jr. Company Biloxi, Mississippi

Manage 260 assigned mass merchant, grocery, wholesale and convenience store customer accounts in the gulf coast area

Travel daily to accounts to sell in and promote Wrigley Spearmint, Big Red, Orbit, Eclipse, Five, Altoids and an assortment of

other gum and candy product and merchandise displays

Build and manage relationships with accounts to ensure satisfaction and enhance brand presence

Ensure top selling of products by increasing product merchandise displays at major checkpoints

Consult with Wal-Mart Grocery District Marketing Mangers to provide solutions that help grow their business

Utilize AC Nielsen and other market data sources to present fact based data to customers to obtain new contracts

Track and forecast customer accounts via Store Pro

Achievements

o Exceeded the Wrigley sales call average by traveling to 8.3 stores daily in 2007

o Gained an average of 11 products per store going beyond company’s goal of 7 products per store in 2008

o Landed a multi store contract with 16 convenience franchises stores for Wrigley Brands

o Increased distribution of products in 33 Food Tiger grocery stores by securing 7 products per store with displays

o Ranked among the top 20 percent of Wrigley Territory Managers at Wal-Mart in the past

SALES REPRESENTATIVE 2002 - 2004

Kraft Foods Eden Prairie, Minnesota

Managed day-to-day sales for the Super Value Cub grocery chain account

Sold Oscar Mayer, Kraft Dressing, Maxwell House, Cool Whip and other Kraft Foods products to buyers

Assembled visual merchandise displays in-store to increase and stimulate revenue

Trained interns and new hires in the region

Maintained contact with account stores daily to obtain new contracts and sell in new and top producing items

Achievements

o Surpassed sales expectation by selling in 750 cases of Oscar Myer to account stores

o Ranked among the best sellers in the region in 2003

o Achieved Sales Representative of the month in December 2003

INTERNSHIPS 2001 - 2001

Kraft Foods, INROADS Program Glenview, Illinois

Created marketing campaigns for sales representatives to utilize during prospecting

Performed benchmark analysis of the Grey Poupon and produced sales collateral enhance product marketability

2000 - 2000

Kraft Foods, INROADS Program Madison, Wisconsin

Assisted with the creation of in-store product merchandising displays to help enhance sales

Shadowed sales representatives to better understand the customer base to develop future sales strategies

1999-2002

Clark Atlanta University, Work Study Program

Atlanta, Georgia

Graded class assignments and exams and assisted professors with planning student activities

Tutored first year students in the fundamentals of Algebra and assisted recruiters with planning and interview scheduling

EDUCATION

BACHELOR OF BUSINESS ADMINISTRATION MARKETING 1998- 2002

Clark Atlanta University, Atlanta, Georgia

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