Manager Marketing

Stacey Miller

512-***-**** (mobile) *******@***.***

512-***-**** (home) http://www.linkedin.com/in/smi11er

Product Management Marketing Business Development

Results oriented, strategic, innovative thinker with proven skills in the areas of market management, social

media, web 2.0 technologies and go to market activities

Compelling relationship builder with a passion for creating business alliances with partners

Effective planner for events, announcements, Web, collateral and publications

Blend of technical skills and business acumen necessary to expand market

Business History

IBM 1989 - present

Lotus Software – Cloud Computing Product Marketing Manager 2008 - 2009

Lead Product and Channel market manager for Online Collaboration Services Software as a Service

products, including Sametime Unyte and LotusLive. Worked directly with business partners to grow market

Developed product marketing campaigns:

Traditional marketing mix of events, e-mail campaigns, direct mail and press releases as

well as use of Web 2.0 and Social Media including blogs, Twitter, Facebook and YouTube

presence

Worked with more than 30 business partners to drive go to market strategy to help grow

their business 15% year over year.

Established Partner Advisory Council consisting of 10 strategic Business Partners

Executed event strategy with Business Partners and for recruitment of Business Partners

driving more than 100 leads per event

Overall, grew Web conferencing business 15% year over year

Instrumental in January 2009 product launch of LotusLive, IBM’s Software as a Service

Collaborative Suite of products

Drove all aspects (business, development, marketing) of partner relationships with

strategic partners (LinkedIn, Salesforce.com, Skype)

Created market awareness for more than 10 partners at Lotusphere (Brand Customer

facing event) through video production, collateral development and press releases

WebSphere/Web Services/Services Oriented Architecture – Channel Marketing

Manager/Communications Lead 2005 - 2008

Lead Channel market manager responsible for the channel program guidance to Geos, Tele channel and SOA

programs

Owned the business and marketing relationship to create opportunities for strategic SOA Specialty

Partners, including running joint events to build pipeline and grow marketshare.

Drove creation of SOA Specialty Catalog -- a customer facing repository whereby Partners can

advertise their validated, SOA-ready solutions

Grew Specialty Partner program to encompass more than 70 partners, with 40 validated solutions

in the Catalog

Stacey Miller

*******@***.*** http://www.linkedin.com/in/smi11er

Lead Communications Strategist responsible for the overall communications plan to SOA Business Partners

Creator and Content Owner of the WebSphere Knowledge Center providing up to date, relevant

information to Business Partners – with more than 100K page views and 78K clickthrus per month

Editor in chief of WebSphere Top 10 for Business Partner, a monthly newsletter containing

relevant, timely information delivered to more than 8000 Business Partners. The Newsletter had a

greater than 50% open rate, with a more than 10% clickthru rate

Market and Program Manager for ISV and Developer Relations 2003 - 2005

Relationship and Marketing Strategist including management of offer and promotion plans to incent Business

Partners to partner with IBM.

Developed Promotions and Offers for Partners, including product revenue reduction plays, partner

incentives, marketing strategies, increased co-marketing by more than 600 Business Partners,

generating more than 1000 leads for the IBM company and more than 151M in pipeline generation

Creator and Editor in chief of ibm.com/isv – the IBM partner-facing portal for ISVs – which showed

an average of 375K page views and 250K clickthrus per month

Managed multiple vendor relationships to produce projects on time and within a quarterly budget.

Corporate e-business Product Manager 2000 - 2003

Worldwide Strategist for corporate campaigns for cross brand SWG initiatives including planning and

execution of complex, multi-touch marketing campaigns.

Obtaining, developing and creation of customer references, case studies and video testimonials

Driving, planning and coordinating Web events, product, and marketing collateral

Additional IBM Employment 1989 – 2000

E-Business Market Manager:

Developed WW planning and executed North American go to market activities in e-business campaign.

Web Developer

Lead position within PartnerWorld for Developers’ Web design and development team

Technical Strategist and Product Planner:

Established overall strategy for the Developer Connection tool set, executed contracts and legal issues

working closely with vendors

Developer Connection News Editor in Chief:

Created and produced the Developer Connection News from concept through delivery, forerunner to Developerworks

Other Relevant Employment 1982 – 1989

Technical Writer and Trainer (Consulting Companies in Phoenix and Florida)

Software Technician (GTE Communications System, Phoenix, Arizona)

Computer Operations/Computer Help Desk (GTE Communication System, Phoenix, Arizona)

Technical Skills: In-depth knowledge of Web 2.0, Social Media and SaaS business.

Formal Education: BAE Degree, Arizona State University; Continuing technical and business

education at Austin Community College

Other Professional Activities: Board of Directors, BookSpring (an early childhood literacy

nonprofit born from the merger of Reading is Fundamental of Austin and Capital Area Reach Out and

Read), serving on the Leadership team and as the Marketing team lead

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