Sales Manager
Resume:
Chris Enriquez
Swansea, Illinois 62226 **********@***.***
PROFILE A strategic marketing thinker and visionary who can motivate and lead cross-
functional teams to consistently achieve sales/marketing goals. Experienced in
the following areas; identifying the needs and preferences of potential and
existing clients, crafting targeted messages that increase company sales, and
utilizing data to make informed business decisions. Proven capability to provide
new, creative and cost effective approaches to complex business situations,
even in today’s economic environment.
EXPERIENCE Alberici Constructors, Inc., St. Louis, Missouri
July 2005 - Present
Marketing/Proposal Manager
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Manage all marketing and proposal activity for the 47 largest general contractor in the
United States.
Provide proposals, qualifications, information packs, presentations, and brochures for a
multinational company with revenues of over $1 billion and backlog of $1.6 billion.
Interact directly with clients on a regular basis to ensure marketing/collateral material is
providing the information necessary for them to award projects to Alberici.
Attend networking and social functions on behalf of the company to further the sales
effort with long-term or target clients.
Conduct in-depth market research to accurately identify potential new clients and gain
an improved understanding of new project opportunities.
Utilize win plans and SWOT analysis tools to developed effective strategies for sales
opportunities. Key differentiators generated by a SWOT analysis are used throughout
the sales process to reinforce a particular competitive advantage.
Develop marketing and business plans for the company’s five business lines. Plans
are generated in a collaborative effort between marketing and operations personnel.
Successfully manage teams up to 20 people for projects in excess of $900 million.
Update and improve the company website, Alberici.com, with new layout, news, etc,
resulting in a 25% improvement in site traffic.
Manage and develop company ads, brochures, direct mail pieces, and client
testimonials that help the company reach new ideal customers.
Manage company communications, including radio, newspaper, magazine, internet,
and outdoor advertising that resulted in lead generation and support of sales initiatives.
Mentored and managed other key marketing personnel directly.
May 2008 to Present
Diversity Manager
Responsibilities include the coordinating and maximization of minority participation for all
projects. Develop and implement diversity initiatives and outreach efforts to successfully
meet or exceed a client’s minority requirements.
Coordinate outreach efforts with minority subcontractors.
Compile company and project reporting data to ensure goals are achieved.
Assist global automotive client with start-up and goal setting for minority participation
levels for a $1 billion automotive facility.
Pangea, Inc., St. Louis, Missouri
October 2004 to July 2005
Marketing Coordinator
Manage all proposal and marketing activity for one of the country’s leading government
small business contractors. Responsibilities include proposal development, developing and
implementing marketing plans, and continually improving existing operations to ensure
continued revenue growth.
Provide proposal coordination, interview preparation, lead tracking and research, and
development of a wide array of written communication material.
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Write, edit, and distribute all press releases. Releases include project awards, new
hires, project milestones, and industry recognition.
Manage conference related activities, including securing technical speaking and paper
opportunities, theme development for collateral and booth material, and coordination of
sponsorship issues.
Oversee promotional product program that includes research, purchasing, and
distribution of a wide array of promotional material.
Parsons Brinckerhoff Quade & Douglas, Inc., St. Louis, Missouri
May 2003 to October 2004
Senior Marketing Coordinator
Provided proposals, qualifications, pre-qualifications, and presentations for an 11 state,
8-office district that accounts for more than $36,000,000 in professional service fees.
Preparation of major proposal efforts including text writing and editing, preliminary
layout of graphic illustrations document organization and format.
Prior to proposal presentation, lead strategy sessions for both technical and marketing
personnel, develop teaming arrangements, review all submittal requirements and work
closely with office managers to assign appropriate personnel.
Jacobs Engineering Group Inc., St. Louis, Missouri
September 1998 to May 2003
Inside Sales Manager
Served as Interim-Sales Lead for The Boeing Company for 1-year period during in
which I was solely responsible for all client contact and coordination of new business.
Provided proposals, qualifications, and presentations for an office of 120 full service
engineers that accounted for $8,000,000 in professional service fees and 80,000+
effort hours per year.
Developed strategies that capitalize on market trends and sales activities based on
analytical information from print and electronic media.
Created high quality proposals incorporating a win theme, well-developed strategy,
appealing and informative graphics with a consistent appearance.
Created and instructed introductory marketing courses for 12 or more senior level
engineers that increased quality, efficiency, and the win ratio of new business by
approximately 15%.
Ross & Baruzzini, St. Louis, Missouri
Marketing Coordinator August 1996 to September 1998
Prepared proposals, qualifications and presentation documents.
Developed a strong company brand image through press releases, advertising, video
production, coordination of media placements and creation of company web page.
Created and updated company brochures utilizing desktop publishing skills.
EDUCATION Webster University, St. Louis, Missouri
Masters of Business Administration, March 2009
Southern Illinois University, Carbondale, Illinois
Bachelor of Science in Journalism with Specialization in Advertising, English Literature
Minor
AFFILIATIONS Society for Marketing Professional Services, Member and Chair, Education Committee
St. Louis Council of Construction Consumers, Diversity Committee
St. Louis Minority Business Council, Member
Anti Defamation League, World of Difference Selection Committee
Associated General Contractors, Member
OTHER U.S. Green Building Council’s LEED Accredited Professional Training
Dimensions of Professional Selling, Carew International, Two-Day Course
Pursuit Management Training, Two-Day Course
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