Sales Manufacturing

DAVID ROUALDES

*** ******** ***** 415-***-****

San Rafael, CA 94903 *********@***.***

SUMMARY

Seasoned Chief Executive and Operating Officer with over 20 years of experience. Successfully

founded, operated and sold a multiple-shift, multiple-division manufacturing and media services

operation with a strong online presence. Effective in strategic and tactical thinking with the ability to

translate vision into reality. Skilled at establishing operational excellence; pioneered entry into new

markets; consistently delivers business projects under tight time frames and budget constraints. Unique

talents in developing or reinventing day-to-day business workflows that cut costs, improve productivity

and grow revenues. Deep knowledge of technology solutions to help business run most effectively.

PROFESSIONAL EXPERIENCE

California Graphics, Inc., San Rafael, CA 1988-DEC. 2008

Chief Executive and Operating Officer

Successfully founded, operated and sold a multiple-shift, multiple-division manufacturing and media

services operation (offset/lithography/digital printing, signage, electronic asset management, direct

mailing, list procurement, marketing and advertising services) with a strong online presence.

Responsible for 4 executive/division heads and 18 employees plus various outside contractors

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covering all aspects of the business; trained and led all employees.

Grew business sales over 500% into a multi-million dollar annual revenue enterprise.

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Achieved initial ROI in less than 2 years from opening business.

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Industry leading sales per employee of $250K versus $120K industry average.

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Industry leading gross profit margin of 41% versus 27% industry average.

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Full responsibility for all financial aspects of multi-million dollar annual revenue enterprise.

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Negotiated over $3M in loans and leases for all equipment in manufacturing facility.

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Negotiated the purchase of 2 competitors resulting in an immediate increase in sales.

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Solicited outside investment by Paul Miller, retired CEO of Nestlé Beverage.

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Negotiated the leases on 5 separate facilities.

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Established all operating policies, practices and standards.

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Managed 5 divisions of a manufacturing facility that operated multiple shifts. Extensive knowledge of

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inter-departmental roles. Multiple shifts required precise estimating and planning in order to maintain

efficient production schedules.

Reduced time-to-manufacture certain products by over 50%.

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Invested $120,000 in a workflow system that reduced labor expenses over $600,000 over 5 years

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while increasing productivity and maintaining exceptional quality standards.

Reduced manufacturing reruns to less than 1% while competitors were at 5%.

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Wrote quality control standards, procedures and techniques. Set acceptable manufacturing tolerances

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including make-ready, overs, unders and production time frames.

Managed the initial consumer acceptance testing for product rollout and release.

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Launched, adapted and eliminated over 40 products and services to evolving market demands and

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technological changes.

Generated a 98% total customer satisfaction based on the Value Star ratings service.

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Developed one of the first instant online estimating systems for printing in 1997.

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Slashed timeframe to receive an estimate from hours to minutes through an innovative use of

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templates. Reduced yearly labor cost by $75,000.

Implemented an emergency turnaround manufacturing service. Allowed for markups up to 400% in

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some cases. Competitors refused to consider such an offering. Gained exclusivity in the marketplace

and an extremely loyal customer base.

Created the “We Made Al Gore Smile™” green campaign and grew revenue by 15%. Created many

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other successful campaigns for the various products and services offered.

Key wins/customers: John Muir Medical Center, URS, Pasha Group, Mulberry Neckwear, Lucas

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Educational Foundation, Palecek, Metropolitan Transportation Commission.

Delivered sales support including product demos, led negotiations, developed customer process

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modeling and oversaw workflow analysis, gathering customer requirements and generating

sales proposals.

Led project management activities, including estimating, resource plan and budget.

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Dealt with EPA, Bay Area Air Quality Management and local government agencies.

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Complied with all laws regarding the usage, storage and removal of hazardous waste at the facility

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including filings, compliance audits and reviews.

Developed a hazardous waste safety and handling program, which included training employees on

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safe usage and handling of hazardous waste.

Converted a high VOC (volatile organic compound) level manufacturing process into a 100%

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environmentally friendly manufacturing process that brought down VOC levels to where we were

exempted from yearly filings and fees associated with the Bay Area Air Quality Management.

Designed and managed the programming of an online store with fully automated back-end production

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systems that drastically reduced the time necessary time to manufacture a product.

Designed, implemented and administrated multiple web, email, file and database servers in a

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Macintosh, Windows and Sun environment. Basic knowledge of the Unix operating system.

Managed network including Internet connection, routers, switches and phones (VoIP).

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Trained employees and wrote manuals on maintenance, safety and usage issues for all manufacturing

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equipment. Resulted in a 100% clean Workers Comp and CalOsha rating for 20 years.

Extensive educational support to clientele in form of classes, seminars and lectures. Resulted in lower

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error rates when electronic files were submitted. In some cases, sped up production by over 400%.

Designed the entire line of the company’s promotional materials including brochures, sales sheets,

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stationary, postcards, mailers, shirts, giveaways, trade show graphics and posters.

Expert level instructor/user for Adobe Photoshop, InDesign, Illustrator, Acrobat and Quark XPress.

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Advanced skills within Microsoft Word, Excel, PowerPoint, Outlook and Publisher.

Created software instructional videos in QuickTime format posted to web site for customer usage.

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In-depth knowledge of United States Postal Service regulations and design guidelines.

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Designed, managed and administrated company’s web site. Developed content, forms and

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functionality on all pages. Knowledge of HTML and CSS.

EDUCATION

Graphic Design Major, Academy of Art University/University of San Francisco, San Francisco, CA, 1988

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