Sales Management

Francis Cheung, MBA PMP

Irvine, CA ***** / **************@*****.*** / 626-***-****

SENIOR IT / ECOMMERCE EXECUTIVE

Leadership developing customer focused information technology solutions in dynamic global environments for Fortune

500 companies and customers across industries including healthcare, high tech distribution, entertainment, financial

services, consumer packaged goods, and construction. A MBA with expertise in ecommerce, enterprise business

systems, people development, and client relationship management.

Financial Forecasting Program Management Technical Architecture

Ecommerce Strategy Siebel (CRM/MRM), SAP Outsourcing Management

B2B / B2C Process Improvement (CMM) Vendor Management

EXPERIENCE

BRIGHTKNOLL – Irvine, CA 2008 - Present

Principal

BrightKnoll LLC helps clients identify, plan, and execute initiatives to enhance profitability, increase customer reach, and

improve business operations through innovative ideas in technology, outsourcing, and sustainability.

Consultant for a physician management organization in Southern California to assess and develop patient billing

outsourcing and marketing strategies to improve profitability and patient experience. Cost savings $250K/year.

Consultant on the Marketing Committee for the Southern California Business Growth Conference to implement

digital marketing. Joint effort between Harvard Business School and the Los Angeles Venture Association (LAVA).

INGRAM MICRO – Santa Ana, CA 2006 to 2008

Director Information Technology: Worldwide Ecommerce and Business Solution Delivery

Directed global technology operations for applications (revenue generating websites, sales, and marketing) generating

$3B annually with worldwide staff of 65, and $12M P&L for this $30B+ distribution firm. Executive level relationship

management with international and domestic business units to turnaround and improve revenue generating

ecommerce capabilities after years of stagnant growth.

Directed application development, conversion, architecture, QA, and support of initiatives including online, web

analytics, sales planning, marketing, and vendor related systems to meet business, technology, and financial goals.

Led alignment of corporate goals by partnering with regional executive stakeholders in marketing, sales, and finance

to implement initiatives to improve customer retention and satisfaction. Established a global governance council to

develop ecommerce technology strategy to improve profitability.

Directed ecommerce initiatives across Asia Pacific, North America, and Europe to increase web order revenue by

$500M, reduce costs of direct sales, and customer service. Achieved volume growth of 5% YOY.

Led turnaround effort to improve service levels and resource competency of offshore development vendor.

Defined worldwide ecommerce integration approach to support a multi-year SAP initiative that defined an

incremental strategy using SOA to integrate existing ecommerce tools with SAP.

TIME WARNER (Warner Bros. Entertainment) – Burbank, CA 2001 to 2006

Senior Manager, Worldwide Business Applications. Warner Home Entertainment

Directed application development and budget of $5M+ with worldwide staff of 25 directing initiatives to achieve global

business process improvements, long term cost management objectives, and client relationship management for

Marketing and Sales of the $5B consumer packaged goods division (DVD) of Time Warner.

Led Warner Home Video B2B and B2C initiatives to improve annual revenue by $3M per year.

Directed implementation and conversion of a worldwide B2B portal to serve Marketing and Sales content for

15,000 major distributors and retail customers (i.e. Amazon, Best Buy) across 17 countries. Reduced business costs

by $5M per year and enabled additional revenue growth through new sales channels.

Managed development of Siebel CRM/MRM to automate Marketing and Sales processes worldwide. Business

system stabilized hiring requirements, reduced product development lifecycle, and reduced costs by $10M per year.

Developed plan and assessment for the implementation of SAP Product Lifecycle Management Module (PLM) to

address Preproduction and Product Release Schedule requirements.

Guided integration and conversion of a Marketing and Creative Services financial system to SAP to establish a global

process. Eliminated over $100K per year of annual maintenance.

Developed strategy and assessment on Digital Asset Management for Warner Home Video. Implementation of

solution reduced costs by over $250K per year on the legacy process.

STRUXICON INC. – Irvine, CA 2000 to 2001

Vice President, Technology

As a member of the founding team, built start-up IT group to 38 for this online B2B Enterprise and SaaS application for

large-scale financial services and construction management organizations. Directed the development of financial

forecasts, resource demand plans, and technical strategy to create a first-in-industry technology platform for

construction project management. Directed a $7M technology and product development budget.

Directed application development, support, and QA. Developed successful 2-phased approach to deploy a cost

effective solution earlier to customers while developing a flag-ship product, improving the product time-to-market

by 3 months.

Negotiated strategic technology partnerships to complement company vision, augment value added services, and

leverage cost efficiencies, achieving savings of over $1.2M per year.

Assisted in the development of worldwide partner alliances with major real estate firms and affiliates resulting in a

combined potential project value of over $1B.

Developed global technology strategy to standardize technical platforms to allow for global collaboration.

ACCENTURE - El Segundo, CA 1993 to DEC 1999

Manager

Delivered large-scale enterprise technology initiatives requiring full-life cycle processes including project definition,

analysis, and implementation. Proven track record in building and developing strategic relationships with business

clients and leading cross functional project teams that included business managers, IT staff, and contractors.

Qwest Corporation – Denver, CO

- Developed a web based service request logging and tracking system to allow 1000 call center users across

seven states to capture orders from wholesale customers such as AT&T, MCI, and Sprint.

- Reduced additional hiring needs enabling a cost reduction of over $2M in the first year.

Capital Group Companies – Irvine, CA

- Led various multi-year enterprise wide projects to develop, convert, and transform existing IT business

applications of a prestigious asset management firm to meet changing regulations.

EDUCATION

MBA (2008) - University of California, Los Angeles

BS Computer Science - University of California, Santa Barbara

PROFESSIONAL DEVELOPMENT

Project Management Professional (PMP)

Conversational Cantonese and Mandarin

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