Manager Marketing

ARMANDO LOZANO

**** * ****** ********* ****.**** Miami, Florida 33160

305-***-**** **********@****.***

Knowledgeable and versatile professional with 10 years of extensive experience in management and

marketing industries; detail oriented with outstanding qualifications in the public relations arena.

Demonstrated success in designing and implementing business methodologies that consistently reduce

operating costs, improve production yields, and increase profitability. Regarded for particularly effective

supervisory and leadership abilities. Strategically and tactfully resolve and troubleshoot problems. High-

impact leader respected by colleagues and superiors with a proven track record of achievement in assisting

corporate brand and earnings. Possess strategic perspective and long-term vision, combined with

commendable implementation of initiatives; able to multi-task in fast-paced environments. Bilingual in

English and Spanish; fluent in Portuguese and advanced knowledge of Italian.

CORE COMPETENCIES

Strategic Planning and Leadership Extensive Knowledge of Public Relations Practices

Market Analysis and Trends Action Plans and Creative Development

Highly Organized with Strong Analytical Abilities Productivity and Efficiency Improvement

KEY ACCOMPLISHMENTS

Successfully established innovative business concept in the most exclusive port of Europe (Puerto

Banús); developed Deli Café obtaining $1 M in annual revenues and coordinated the profitable sale to a

private investor group with the franchise manual developed

Effectively directed the first Golf USA store in Spain; improved sales by 40% within the first year of

operation

Productively supervised marketing campaign resulting in hundred of potential recruitments of future

franchisees and closing with 21 franchises

Supervised Premier Home Video from concept to creation; developed business to $3.5 M in annual

revenues within 4 years and from 0 to 21 franchise stores across the country (Spain)

Efficiently utilized and applied expertise of public relations practices in establishing positive business

relationships with staff and client

RELATED EXPERIENCE

BROOKSTONE Miami, FL

Management 2008-Present

Play an integral role with a company that provides innovative and unique consumer products with more

than 305 retail stores throughout the U.S. and opens 10 to 15 stores each year

THE DELI CAFÉ S.L. Marbella, Spain

General Manager/ Co-Owner 2005-2007

Effectively developed plan concerning organization requirements, distributions, volume, and

investments

Established and recommended business model and marketing strategy programs

Applied expertise in relationship management, negotiations, and collaboration as well as profit and loss

management

Capitalized on sales and profits

Efficiently supervised all pre-opening activities including constructions, vendor relations, purchasing

equipment, operations, building staff team, menus, and quality control among others

Directed more than 30 employees

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ARMANDO LOZANO

1000 E Island Boulevard Apto.2405 Miami, Florida 33160

305-***-**** **********@****.***

GOLF USA S.A. Madrid, Spain

General Manager/ Co-Owner 2002-2004

Launched new franchised store of the American chain with 100 stores in 32 states and 11 countries

Accurately planned and maintained expenses under budget

Implemented innovative marketing methodologies

Directed and negotiated all golf tournaments in the most important golf clubs of Spain

Developed golf indoor school

Utilized professional knowledge of golf terminologies and etiquette

PREMIER HOME VIDEO Madrid, Spain

Operation Manager 1998-2001

Initiated and established franchise concept of the new home entertainment company; developed and

authored detailed business planning and operation control manuals

Assessed market demographics and identified target market and new franchise locations

Administered and planned business organization, trade shows, and franchise events

EARLIER CAREER

PROYMA Madrid, Spain

Marketing Executive 1995-1997

Proactively involved in a company that supervised public image of famous people in different sectors

national and international including artists, politicians, companies, and top business executives

Worked directly with Julio Iglesias’ account; organized agendas and events; concerts, press media and

public appearances

Established and provided new tour to the sponsors

Supervised press releases and developed media relations

Managed and assisted the V.I.P guest for all events.

MOTORES COBRA Madrid, Spain

Communications Department 1993-1994

Assisted in the grand opening of the company; collaborated and presented innovative marketing

techniques to diverse retail customer

Administered media relations and institutions

EDUCATION

Centre of International Studies (CIS) American University affiliated with Duke and William & Mary

Universities, Madrid, Spain: 1993

Bachelor in Marketing and Public Relations

Member of the Student Council

TECHNICAL SKILLS

MS Windows: Word, Excel, PowerPoint, and Internet

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