Manager Sales

Michael Montanez

**** *. ******* ******, **** Beach, california 90814 M: 213-***-**** e: *********@**.*** W: web.me.com/mmontanez

Resourceful leader and strategic marketer with 12–plus years of experience producing cost-effective and dynamic solutions for corporate,

S uMMaRy

media, and niche markets.

• Self-starter, self-sufficient, seasoned marketer capable of production with or without team support

• Energetic professional current with latest trends in pop culture and media, providing current, forward-thinking ideas through events,

advertising campaigns, and b2b initiatives

• Multicultural strategist with over three years focused on the evolving Hispanic market, primarily the acculturated, English-speaking

Latinos in the U.S. and incorporating their tastes and preferences with custom programs

• Dedicated manager with vast experience of start-up operations with in-depth skills in project management, branding,strategy and

streamlining budgets for engaging promotions

tu ciudad Magazine, loS angeleS, ca

expeRience December 2004–June 2008

Director of Marketing & ProMotions

Launched monthly, city lifestyle publication from the parent company of Los Angeles magazine and Texas Monthly. Tu Ciudad was the

largest circulated Latino magazine in Southern California with over 350,000 monthly readers. Executed strategy for recruiting magazine's

target demographic of affluent, English-speaking Latinos living in Los Angeles. Project managed office construction and technology

infrastructure. Reported directly to the publisher and served as a conduit between editorial and sales. Managed a production staff of

five and collaborated with a national sales team of ten. Produced sales collateral and presentations, business communications, events,

promotions, online initiatives, and custom publishing/advertorial projects.

• Created and pitched 360 degree promotional programs that recruited key account wins with BMW, Starbucks, Target, and IKEA,

generating over $750,000 in non-traditional revenue.

• Produced over 10 promotional events per year with a range of 50–1,000 guests and with budgets between $15,000 to $125,000. Each

resulted in 50% net profits, 75% attendance rates, strong sponsor support, media coverage and celebrity appearances.

• Developed annual red carpet Hip Hot Now celebration of notable L.A. tastemakers with celebrity appearances by Carlos Mencia, Sara

Ramirez, Anna Ortiz, Eduardo Xol, Silvio Horta, and others. Secured Macy's, Johnnie Walker, Wells Fargo, and Mun2 as sponsors.

Event coverage by EXTRA, Perez Hiltion.com, KTLA, KTTV, and KMEX.

• Initiated/negotiated cross promotions agreements with the city's top media outlets and organizations, including AFI Film Fest, KJAZZ,

Padres Contra El Cancer, The Ford Amphitheatre, Museum of Contemporary Art, KMEX, KTLA, LATV, Extra, and the ALMA Awards,

for brand awareness and publicity, resulting in 35,000+ magazine subscribers in 18-months.

• Worked with editorial director in revising magazine's website in 2007 with a 700% increase of unique visitors within its first six-months.

Doubled web site revenues in its second year.

d MJM Rottet, loS angeleS, ca February 1997 - December 2004

Integral marketing specialist promoted to rank of director at the interior design studio of architecture/engineering firm, DMJM led by design

principal, Lauren Rottet. Spent two years leading all marketing and public relations for four national offices. Devised strategies for team of

seven senior-level principals in pursuits of new work.

D irector, Marketing & coMMunications

• Developed pitch, presentations, and proposals for new work, including the studio's first U.S. General Services Administration (GSA)

project win, resulting in design fees over $1 million.

• Produced comprehensive and extensive award submissions, earning the firm's first American Institute of Architects (AIA) National

Design Award.

• Developed key partnership with trade vendors that produced promotional benefits, including a three-year ad series with Solutia carpet

fiber, featuring DMJM Rottet's designers and award-winning projects.

Michael Montanez

4132 e. theresa Street, long Beach, california 90814 M: 213-***-**** e: *********@**.*** W: web.me.com/mmontanez

dMJM Rottet

expeRience [ continued]

• Initiated and maintained media relationships for press opportunities, resulting in firm's work featured on two book covers; two

magazine cover stories; and five featured articles.

• Produced over 15 architectural photo shoots averaging three 12-hour days for staging and photographing complex nature of corporate

interiors.

M arketing Manager

• Managed the production, release, and publicity of Lauren Rottet: The Substance of Style, encompassing four press parties in Los

Angeles, New York, and Houston.

• Launched Rottet's Houston studio with a regional b2b campaign and celebration entertaining 200+ of the city's elite executives.

• Oversaw image management and launch of Lauren Rottet's product designs for Steelcase, Martin Brattrud, Lees Carpet, and

Bernhardt; generating industry attention, non-traditional revenue, and new client interest.

• Developed and implemented new graphic template and corporate identity for the studio.

• Launched studio's first website featuring studio portfolio, designer profiles, case studies, awards and press.

M arketing coorDinator

• Recreated outdated print collateral to electronic format with InDesign, created new graphic standards, updated photography archive

and image correcting in Photoshop.

• Generated a mass internal contact database consisting of 3,500+ clients, colleagues and vendors.

l .t. nakaMuRa, loS angeleS, ca October 1998 – March 1999

consultant

Branding and marketing assistance for Gump’s San Francisco Jewelry Creative Director, Lynn Nakamura and her Los Angeles-based

boutique.

univeRSity of SoutheRn califoRnia, loS angeleS, ca

education 1999

• Bachelor of Arts in Communication with an emphasis in Entertainment Business

• Minor, Architecture

p adReS contRa el canceR

affiliationS

• 2006 Fundraising Gala, Promotions Supporter

• Recruited BMW's corporate contribution of $25,000

a MeRican inStitute of aRchitectS, loS angeleS chapteR

• 2004 Marketing Consultant, produced A/V program for annual design awards gala

• 2003 Fundraising Chairperson for Interiors Committee, recruited $35,000 for student scholarship competition

Contact this candidate