Customer Service Marketing
Resume:
AMY L. FARLEY
Bethel, CT. 06801 203-***-**** (cell)
SUMMARY OF QUALIFICATIONS
Accomplished marketing executive with extensive experience in creating and managing
marketing initiatives that have increased revenue, market share and brand awareness.
Demonstrated ability to maintain fiscally efficient operations and oversee independent profit
center. Excellent record of developing and implementing comprehensive marketing strategies;
and talent for providing creative direction inspiring team and individual performance above
expectations.
Specialties: Business Development – Campaign Management – Brand Awareness - Competitive Analysis –
Multimedia Marketing – Communications – New Market Development – Product Launch – Competitive Market
Intelligence – Customer Service – Direct Mail Marketing – Market Research – Market Strategy – Project
Management – P&L Accountability
EXPERIENCE:
2000-present MERITDIRECT, LLC, White Plains, NY
(Leading developer of comprehensive and successful marketing strategies
utilizing online, offline, database, and direct response media services.)
Vice President/Brokerage
Responsible for developing new business as well as all activities related to
conceptualizing and implementing marketing strategy and achieving marketing
targets; market research and planning; strategic direction for new product
promotion; brand awareness/positioning; competitive response analysis. Research
and stay current with new trends and technology to develop and enhance business
capabilities to assist clients in reaching their objectives.
• Created independent profit center with gross billings of $2 million+ within the
first two years.
• Integrated consumer and marketplace trends from all sources to identify
insights and implications that provide actionable information to drive product.
• Develop marketing plans/techniques through both expansion of primary
markets and testing of vertical markets.
• Analyze and reconcile campaign results, create forecasts based on trend
analyses, and recommend strategy for future campaigns.
• Design, create and deliver major brokerage presentations.
1993-2000 THE LAKE GROUP, Rye, NY
1997-2000 Vice President/Brokerage
• Supervised and increased new business development - grew existing accounts
every year since 1993; bringing in the most new business for the brokerage
division during that period.
• Directed the strategic planning and development of short-and long-term
objectives for corporate initiatives and client campaigns.
• Oversaw staff of seven, including Director of Research and other senior
personnel.
1995-1997 Director, Client Services
• Created strategic business plans for both existing accounts and new business
start-ups through analyses and forecasts, resulting in significantly higher
response rates and renewal retention.
• Obtained maximum pricing for clients through skillful analysis and aggressive
negotiation, while improving response rates.
• Attained optimal returns on direct mail campaigns through segmentation,
forecasting based on trends, analysis and development of new business
avenues.
• Liaison for client and in-house operations, accounting reconciliations,
fulfillment negotiations and customer service discrepancies.
• Designed and implemented training programs for brokerage personnel,
encompassing list management and fulfillment functions.
1993-1995 Broker
• Promoted cross selling and up selling of in-house managed files, producing
substantial growth and new business opportunities.
• Moved firm from primarily maintaining existing accounts into aggressively
pursuing new business.
1991-1993 WORLD DATA, Boca Raton, FL
Supervisor, Operations Department
• Developed new operational procedures, increasing operational volumes four-
fold without increasing size of staff.
• Designed and implemented a quality control program, annually saving
thousands of dollars.
• Coordinated tracking and fulfillment of brokerage and management orders.
• Provided detailed selection information and general research on mailing list
properties to clients and associates.
• Generated daily and weekly sales-tracking reports.
EDUCATION:
State University of New York, New Paltz, NY – BFA
PROFESSIONAL AFFILIATION
Direct Marketing Association, 1993 to present
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