Sales Account Executive

TANIA C. GARCIA

**** ** ** ******, *****, FL ****3

305-***-**** ********@****.***

SUMMARY

Results-oriented Marketing and Sales Professional with over 12 years of business experience and career

progression through Account Management and Sales roles; possess expert knowledge of the U.S. and Latin

American cultures and markets and fluent in English and Spanish. Background in advertising, marketing, sales,

client building, and customer service. Expertise includes account management, negotiation, client development,

strategic planning, and closing.

Problem Solver Decision Maker Strategic Thinker

Great Communicator Self-Motivated Detail Oriented

Revenue Generator Team Player Strong Organizational Skills

PROFESSIONAL EXPERIENCE

MICROSOFT, Miami, Florida 2003-2009

Specialist Sales Executive (2008-2009)

Maximized online advertising revenue by identifying and promoting MSN,

Mobile, Windows Live and Facebook advertising opportunities targeting

the US Hispanic market for clients such as Ford, Toyota, American

Airlines, Nationwide Insurance, and Verizon.

Partnered in coordination with Microsoft Account Teams developing and

delivering US Hispanic sales proposals for the Southeast and West regions.

Led sales calls and gained customer commitments.

Served as a resource for the Microsoft Account Teams on US Hispanic

solution opportunities, explaining the value proposition and cross selling

opportunities across the network.

Liaison and online sales resource to partners such as Fox Sports en Español,

Cyloop and Telemundo.com.

Developed MSN Latino business from $1M in FY03 sales to over $13M in FY09.

Account Executive (2007-2008)

Developed and oversaw online marketing strategies and maintained agency and client relationships with top

clients including: Verizon, Ford, American Airlines, Royal Caribbean, Amazon, Disney, Home Depot,

MasterCard, Toyota, Lexus, Unilever, Walgreen’s, and Continental Airlines.

Managed largest single account.

Led client negotiations and directed campaign executions that ensured client satisfaction and fostered long-term

client partnerships.

Sold several product offerings ranging from the MSN, MSN Latino, Mobile, MSNBC, Fox Sports en

Espanol, Facebook and Windows Live.

Collaborated with other departments to develop products and initiatives that met and exceeded client

expectations.

Managed Content Producers, Account Managers, and Sales Planners and guaranteed timely execution of projects.

Organized and conducted first ever MSN Latino Media Day in NY and Miami, where content, sponsorship

opportunities, and research findings were presented to clients.

Senior Account Manager (2006-2007)

Account Manager (2003-2006)

Partnered with sales and support staff to manage key accounts advertising on MSN.

Maximized and added value for the customer by identifying additional revenue generating opportunities.

Built solid customer relationships and acted as point person for customers.

Tania C. Garcia Page Two

Senior Account Manager (contd.)

Effectively monitored day-to-day management of accounts and provided optimization suggestions.

Collaborated with Account Executives on proposals.

Coordinated deliverables and dependencies with other groups.

Managed online campaigns, from development to implementation, working with all departments involved.

Managed creation, placement, and tracking of all client campaigns, including Verizon Wireless, General

Motors, Nissan, Daimler Chrysler.

Ensured that all online campaigns were properly and effectively running according to marketing objectives.

Recipient of Microsoft JACK Award for Customer Management (2003, 2004) and Microsoft’s Gold Star Award

recognizing employees who excel in their respective positions.

Recognized as a key trainer and mentor, both for new hires and colleagues.

YUPIMSN, a TelMex and Microsoft Company, Miami Beach, Florida 2001-2003

Senior Account Executive, Client Services

Developed advertising plans and strategies in response to clients’ unique

business needs.

Managed and coordinated the development and implementation of all

clients’ marketing campaigns, acting as the primary contact to the client and all internal support departments.

Worked in cross-functional teams in the development and execution of

account activities for clients such as Toyota, Verizon Wireless and Miller Brewing Co.

Designed and maintained websites for marketing online promotions and

database collection for clients.

Liaison between the client and legal department to fulfill all legal

requirements and ensure that all marketing promotions and activities were fully compliant.

YUPI INTERNET, INC., Miami Beach, Florida 1999-2001

Senior Account Executive, Client Services

Day to day client contact; clients included MTV, Nickelodeon, Delta Airlines and Home Depot.

Developed U.S. Hispanic and Latin American client sales proposals for Sales team.

Coordinated creation of various creative elements for online campaigns

Supported West Coast Sales personnel preparing presentations and presenting to clients.

THE BRAVO GROUP, a Young & Rubicam Company, Miami, Florida 1997-1999

Assistant Account Executive (1999)

Managed day-to-day client relations with the Blockbuster Video, AT&T

Wireless, United Airlines clients.

Oversaw production of all TV, Radio, and Print advertising.

Maintained a highly defined trafficking system for broadcast/print.

Account Coordinator (1997 to 1999)

Client service support for Blockbuster Video, United Airlines, Lincoln

Mercury Dealers Association, AT&T Wireless, Wall Street Institute School

of English.

Coordinated special events including Carnaval Miami/Calle Ocho for

AT&T and Clamato; Chevron Discovery Day.

Attended commercial shoots with clients.

Organized presentations for clients.

EDUCATION

Bachelor of Science in Communication with Major of Advertising, Marketing Concentration,

Florida International University, Miami, Florida

Internship at Sportschannel Florida, 1999

SKILLS

Proficiency in Microsoft Outlook, PowerPoint, Excel, Word and Internet Browsers.

Knowledge of online specific software: @plan, Comscore Media Metrix, AdRelevance, Atlas DMT, eMarketer,

DART Doubleclick and CRM.

Contact this candidate