Marketing Manager

Kenneth D. Eckhauser

**** ***** ********* 773-***-****

Chicago, Illinois 60614 *********@***********.***

PROFILE: EXPERIENCE: Focused professional who has led marketing projects from start

to finish, demonstrating creativity, problem solvin g, and business discipline.

MARKETING SKILLS: Results-oriented manager who has conceived and implement

strategy for branding, directed print production, and wrote copy for web and print.

COMMUNICATION SKILLS: Outgoing presenter who introduces new products,

services, and concepts in a manner that informs and interests clients.

EDUCATION: ROOSEVELT UNIVERSITY Chicago, Illinois

M.B.A., International Business & Marketing 2007

Gained hands-on experience in:

• Understanding diverse markets and adapting to cultural differences.

• Addressing changing trends to retain core customers and attract new ones.

BOWLING GREEN UNIVERSITY Bowling Green, Ohio

B.A. & S., Political Science & Sociology 2002

EXPERIENCE: TREND Chicago, Illinois 2007-Present

Marketing/ Brand Management

Marketing: Conceive and develop strategy for branding and product positioning for a

company that uses fashion to raise awareness of social concerns (breast cancer research,

environmental concerns, support for troops, and AIDS in Africa). Recruit and manage

creative talents/teams (graphic designers, photographers, musicians, and entertainers).

Design advertising and marketing pieces (logos, business cards, fliers, and press releases).

Wrote copy and designed layout for a user-friendly, interactive website – www.thetrendusa.com.

Create prototypes to sell to special markets (police/fire departments). Communicate effectively

across several distinct market niches.

• Presented concepts to business leaders throughout metro Chicago.

• Feature designer for the AIDS Foundation fashion show.

• Planned and managed events that enhanced brand awareness.

Management: Develop business plans that integrate several marketing channels (events,

web-based, retail). Appear and network at public events to promote the company and its mission.

Generate new business through networking and word of mouth. Build sales through word

of mouth and referrals.

• Established relationships with key clients: Miller Lite, Budweiser, and RJR.

• Developed a retail partnership with Wiessman Gallery in downtown Chicago

and Dorm Daze Gallery in Bowling Green, Ohio.

FREELANCE MARKETING 2007-Present

• Arizona Regional Medical Center (Mesa, AZ, 2008) Created a marketing plan for

a new hospital. Researched new technology and industry trends. Formulated a strategy

that emphasized patient awareness and education. Presented plan to facility owners.

• CDA (Nottingham, UK, 2007) Designed customer-focused promotions for a manufacture

of high-end appliances that were related to fashion and sports. Laid out a map for projection

of a strong identity and brand through international expansion and licensing. Contributed to a redesigned

website that would target the general public. Encouraged advertising in public areas (subways, street

promotions).

• Playboy (Chicago, IL 2007) Analyzed competitors and market trends for a mature company.

Recommended that priority be given to overseas expansion, building brand by licensing products,

and taking full advantage of new technology to reach consumers. Explored advantages of online,

interactive cross promotions that appeal to interest of young adult males. Developed plans with

attention to ROI.

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Kenneth D. Eckhauser

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ABERCROMBIE & FITCH Schaumburg, Illinois 2005

STORE MANAGER

Marketing: Developed and implemented marketing strategies to attract new customers.

Merchandised clothing to appeal to young, upscale consumers. Changed floor sets to fit

seasonal and holiday promotions. Business Operations: Managed a team of 15-30 employees.

Hired and trained new staff. Kept accurate business records for payroll and labor control.

• Introduced new promotional concepts (in -store music, fashion trends worn by employees)

that increased customer loyalty.

COPY CORPS: LEGAL DOCUMENT EXPERTS Chicago, Illinois 2004-2005

ACCOUNT EXECUTIVE

Marketed clerical support services to law firms, presenting services to and closing sales

with lawyers. Ensured deadlines were met, and provided priority services as needed. Personally,

reviewed every project to ensure accuracy and quality. Created samples and prototypes to

introduce new services and penetrate accounts.

• Recognized by several clients for providing timely, outstanding service.

Affiliations: Chicago Symphony Orchestra, Museum of Contemporary Art, AIDS Foundation of Chicago,

American Marketing Association, Chicago Fashion Foundation, Apparel Industry Board, Inc.

COMPUTER

SKILLS: SPSS, Photoshop, accounting software, Word, Excel, PowerPoint

References Available upon Request

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