Assistant Supervisor

Jenny Solberg

**** **** ********* ******, *******, Illinois 60631

773-***-**** ************@*****.***

Zimmerman Advertising Oakbrook Terrace, Illinois

Media Supervisor, Senior Media Planner (July ‘99-present)

Account: Nissan Motor Corporation (North Central Region)

Manage Planning Department for North Central Region

• Responsible for planning/managing/tracking over $20MM regional media budget

• Developed and evaluated media strategy and tactics for annual media plan

• Compiled and analyzed media research to assist in annual plan development

• Oversaw, planned, implemented, and evaluated media in active DMAs

• Coordinated Hispanic and Interactive planning with General Market strategy

• Instrumental in bringing Interactive into the media mix

• Detailed and analyzed plan delivery

• Researched and analyzed incremental/alternative media opportunities

• Planned vehicle launch media, promotions, and vehicle displays

• Monitored and tracked media spending by market by medium by month

• Managed account team and client requests and projects

Manage Overall Buying Process

• Coordinated daily interaction of media team with buying group

• Kept buyers informed of broadcast media plan goals and buying guidelines

• Ensured buys were complete and goals were met

• Managed added-value requests

Media Team Captain

• Co-authored and presented portions of Media Landscape deck for annual Media Planning

Conference

• Wrote and presented Media Training modules on various topics

• Researched and presented current radio industry news and events for weekly conference calls

D’Arcy Masius Benton & Bowles Chicago, Illinois

Media Planner, Assistant Media Planner (August ‘93-July ‘99)

Account: Burger King Corporation (Great Lakes, Mid-West & Southeast Regions)

• Responsible for $9MM local budget

• Coordinated media placement and schedules for Burger King regions

• Analyzed and researched all local market media alternatives to ensure best plan was provided

• Evaluated sponsorship packages and promotional opportunities

• Coordinated sub-market media plans for non-metro franchisees (included cable tv, radio, outdoor

& direct mail)

• Prepared quarterly buy summaries for all active markets

• Coordinated Grand Opening plans with franchisees, including newspaper and radio station

appearances

• Received 1996 Media All Star Award (Planner of the Year)

• Trained 2 Assistant Media Planners

• Wrote & presented “How to Be a Media Assistant”

Education

Northern Illinois University, De Kalb, Illinois

Bachelor of Marketing (May ’93) cum laude

References

Please follow this link for references: http://www.linkedin.com/in/jennysolberg

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