Manager Sales
Resume:
Donna L. Roberts
** ******** *****, **********, ** 06804
*****.*******@*********.***
SUMMARY OF QUALIFICATIONS
PRODUCT MANAGER - PRODUCTION MANAGER – ACCOUNT MANAGER - SCHEDULER
DIRECT MARKETING – PUBLISHING - PRINT PRODUCTION - FULFILLMENT
Consistently averted catastrophes under pressure through quick analysis and
problem solving .
Saved thousands of dollars by streamlining procedures, developing database systems, and
negotiating better deals with vendors.
Easily establishes rapport with colleagues and clients using fairness in direct approach.
EXPERIENCE
COMMUNICATION MANAGERS, LLC Sr. Production Manager 08/08-1/09
Supervised development and production projects for a direct marketing consulting firm specializing in management of
variable data print and targeted marketing.
• Primary client contact for Medco.
• Managed support staff for major client segment (physician and patient mailings).
• Took an incomprehensible schedule and converted it into a workable, easy to use schedule.
• Provided accurate information for database maintenance.
R.R. DONNELLEY/BANTA DIRECT MKTING Scheduling 11/04-5/08
Effectively scheduled all incoming work for pressroom and bindery in a corporate facility posting $52 million in inside
sales.
• Balanced the needs of clients with the fast paced, ever changing environment of commercial and direct marketing print
production.
• Instituted stronger controls for tracking dates.
• Successfully communicated and collaborated with Sales, Customer Service, Planning and Purchasing.
• Cross scheduled work with schedulers from other facilities
• Increased productivity by making a minor programming change to Scheduling system.
SCHOLASTIC, INC. Product Manager 12/00-8/04
Handled all phases of production and manufacturing for new School and Library Reference product: budgeting, providing
quotes, issuing schedules, purchasing paper and printing, following through to invoice approval and final reconciliation.
Ensured that all work was completed on schedule, without fail by coordinating complex work flows of Editorial,
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Design, Prepress, Marketing, Accounting, International, etc.
• Averted production catastrophes and solved problems by maintaining close relationships with internal departments,
printers and other vendors.
Saved company thousands of dollars by streamlining procedures and negotiating better deals with vendors.
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• Maintained strict quality control by monitoring all stages of production/manufacturing and all components ensuring
correct design specifications and consistency throughout.
• Team player with an overall commitment to the greater good and cohesiveness of the department.
• Improved quality of color in books by providing color direction for each image to digital prepress.
• Attended press okays to make sure that color compromises on press met with our approval.
FOCUS MAILING, LLC. Manager, Fulfillment 3/97-12/00
Managed three account executives and their clients from major marketing companies and promotion agencies for a growing mail
and fulfillment company. Used knowledge of inventory and databases to make marketing strategies successful for major
brands.
• Maximized marketing strategies by ensuring that shipments of premium merchandise, demo and POS kits, consumer
prizes, etc. shipped on schedule.
• Created customized databases (Paradox) for all new clients according to their needs and specifications. The success
of this inventory system attracted many new clients.
• Downloaded orders off web site, issued internal and client inventory reports.
• Worked closely with clients to provide best quotes for fulfillment, sweepstakes and rebate programs.
• Implemented sweepstakes programs by consolidating e-mail and mail entries to select random winners.
THE MILLBROOK PRESS Reprint Manager 12/93-3/97
Responsible for over 150 reprints a year. Reviewed back-orders and estimated costs. Coordinated budgets with VP of Finance.
Coordinated pre-binder and special sales, and run-ons. Issued reports pertaining to manufacturing status and costs. Created
purchase orders, okayed proofs, tracked delivery dates, approved invoices and reconciled actual costs.
Recognized limitations of an antiquated, manual system to track sales figures . Worked with programmer to
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increase sales figure availability from once every three months to weekly, thereby improving company’s ability to
make informed business decisions.
Developed and implemented title database based on needs of various departments.
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THE KAPLAN AGENCY Part Time List Registrar 9/84-6/88
Maintained list rental data card information. Contributed to the writing, designing, and mailing of list promotions.
RCA DIRECT MARKETING Administrator, Marketing 8/78-11/83
Selected and purchased lists for mailings of 30MM, issued list codes and billing information for computer programmers; followed
through to final billings and analysis of list performance.
Coordinated all systems and fulfillment operations and analyzed test results for all the different media.
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• Ordered package inserts from list brokers; coordinated production of materials and shipping dates; reviewed invoices and
responses.
Coordinated production of advertising for all new direct marketing programs ; working closely with various ad agencies
handling creative, media, and P.I. agreements.
• Supplied the agencies with information, art, film, and other materials.
• Created production schedules; reviewed art and mechanicals for space and direct mail.
• Trafficked and coordinated Music Club catalog, and non-music merchandise inserts.
• Analyzed test results of package inserts, direct mail, and space.
• Issued promotion plans in order to coordinate systems and fulfillment operations.
EDUCATION: Richmond College, City University of New York
Degree: BA Major: Sociology
Other Education;
• Direct Marketing, NYU
• Basics of Supply Chain Management
Management Courses:
• Negotiating and Conflict Resolution
• Goal Setting
• Effective Coaching Techniques
• Interpersonal Relationships
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