Marketing Sales
Resume:
Steven S. Jordan ** Agawam Drive Wayne, New Jersey 07470
******.******@*****.***
Pharmaceutical / Biotechnology
MARKETING MANAGEMENT
Dynamic, self-driven business leader with 9 years of contributions to growth and profitability
SELECTED HIGHLIGHTS
Strategy and Development: Industry expertise that includes developing successful programs and
managing US branded and generic products, as well as co-marketing agreements.
Project Management: Launched Fluconazole in the US with an overseas partner. Managed the budget
for the launch of Revlimid and Thalomid. Responsible for the budget for ASH (American Society of
Hematology) and ASCO (American Society of Clinical Oncology).
Business Acumen: Savvy analyst who understands market research, tactics and influences.
CAREER TRACK
CONSULTANT, BUSINESS DEVELOPMENT 6/2008 – Present
J & R Pharma
Identified products that can be used in different dosage forms than what is available on the market. Worked
diligently with the FDA, and various pharma companies to either license products or manufacture products
through a co-marketing agreement.
Instrumental in devising business model and strategy
Fluent in understanding the US generic pharmaceutical market.
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SENIOR ACCOUNT EXECUTIVE 1/2008 – 6/2008
REGAN CAMPBELL WARD-McCANN
Provided oncology marketing insight crucial to Novartis’ launch of RAD001. Developed and created business
plans, messaging, and strategy. Sold creative concepts to Novartis, while keeping a close eye on the competitive
RCC (Renal Cell Carcinoma) market.
Prepared Novartis’ Oncology Product RAD001 for launch (product is currently in prelaunch)
Worked with client to build key messages and brand awareness
Day-to-day management of RAD001 with involvement in shaping programs/materials to build awareness
in MOA and disease state
Instrumental in devising strategy and positioning of product
MARKETING ASSOCIATE 5/2005 – 12/2007
CELGENE CORPORATION
Offered marketing insight vital to product development, business planning, and strategic/tactical planning for a
biopharmaceutical enterprise that discovers, develops, and commercializes gene and protein regulation therapies
for cancer.
Launched Revlimid and Thalomid for treatment of myelodysplastic syndromes and multiple myeloma
to Hematologists/Oncologists, patient groups, and the media (a $1 Billion market)
Contributed to marketing strategies and tactical plans for Thalomid, Revlimid and STEPS program
Worked with advertising agency to develop advertising campaigns/promotional materials
Managed budget for Revlimid and Thalomid–responsible for the revenue generation and revenue
growth of Revlimid and Thalomid
Responsible for the ASH and ASCO tradeshow budgets. Had to sell to upper management in order to
get more funds for booth and overall tradeshows
MARKETING ANALYST (Product Management) 11/2000 - 5/2005
BARR LABORATORIES, INC.
Managed complete product life cycle with full accountability for product performance for Barr’s Women’s Health
Care franchise. Grew the franchise from 5% market share to 45% market share, generating $350 million in sales.
Managed regulatory affairs, legal, medical affairs, and collaborations with local organizations and key affiliates.
Controlled budgets and resolved complex problems.
Women’s Health Care
Developed marketing plans and media plans for the Women’s Health Care franchise
Contributed to the planning, organization, and launch of the company’s oral contraceptive product line
that achieved 45% market share in the US
Instrumental in developing the generic oral contraceptive advertising campaign
Provided marketing support and corporate updates for the Women’s Health Care business
Point person for AphA (American Pharmacist Association) and ACOG (American College of Ob/Gyn)
Conducted the primary research for Seasonale oral contraceptive to create brand messaging
Trexall (Methotrexate tablets, USP):
Launched Trexall for rheumatoid arthritis
Spearheaded the packaging for Trexall by coordinating with a contract packager to develop a gravity
designed sample box for physicians
Sold Trexall for 6 months until a sales force was established.
Diflucan (Fluconazole)
Launched the generic of Diflucan with a partner in Hungary. Was challenged with aggressive pricing
and multiple competitors
Worked with the partner to pursue other business opportunities in the US and Hungary
MARKETING ASSISTANT 5/1999 – 11/2000
NEAREAST ENTERPRISES (Pharmaceutical Department)
Assisted the company general manager to establish distributor relationships for US companies in
Turkey and other Mid-East markets.
Focused especially on the out-licensing and marketing of oncology products
LEARNING CREDENTIALS
MASTER OF BUSINESS ADMINISTRATION IN MARKETING
University of Phoenix Phoenix, Arizona
BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION - MARKETING
Monmouth University West Long Branch, New Jersey
Additional courses, seminars and workshops
Building a Strategic Marketing Plan – TVG Marketing Research & Consulting
Webmasters Skills Certificate – Fairleigh Dickinson University
LANGUAGES & TRAVEL
Knowledge of Greek and French. Extensive travel throughout Europe, the Middle East, and North America.
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