Contact
Thomas Derenzo Home: 215-***-****
***B South Perth St. Cell: 610-***-****
Philadelphia, Pennsylvania 19147 e-mail: **********@*****.***
Profile
Objective To utilize knowledge and experience gained from ten years of professional service,
graduate course work, and relevant industry experience to attain a marketing or
communications based position for a progressive institution. Seek an opportunity for
expansion of my skills to a senior marketer position.
Work Experience
Lippincott Williams & Wilkins, Philadelphia, Pennsylvania
Associate Marketing Manager February 2008 Present
Demonstrated immediate talents upon hire and quickly excelled to become recognized by management
as key member of marketing team.
Responsible to promote, market, and increase site traffic for online product website featuring over 300
educational titles.
o Co-lead contextual redesign project to improve online site functionality and product offerings.
o Developed instructional “quick start guides” to improve user experience.
o Led marketing of beta ecommerce pilot that generated over $13.000.
Assigned as marketing lead for two book lines within the Health Professions division in May 2009. Duties
include:
o Managing a wide range of marketing tools, including promotional materials, direct-mail pieces, and
Web site content.
o Leading market research initiatives to support brand positioning, pricing and marketing
communications efforts.
o Maintaining communication with management and sales representatives to ensure marketing
activities align with business goals and sales efforts.
Assisting the marketing director with the development of marketing flyers, brochures, and communications
for select high profile books and electronic products.
Continue to play a key role in departmental cost saving initiative to replace hard copy review books with
online alternatives.
Marketing Intern September 2007 February 2008
Assisted marketing teams within the Medical Education & Practice Divisions with the development of key
sales meeting materials for both international and domestic sales representatives.
o Prepared and finalized meeting presentations.
o Created and updated internal, strategic documents “title waves” and “clinical quickies” to increase
product knowledge amongst sales staff.
Provided direct support to Marketing Director.
Used Microsoft Publisher to create promotional flyers for select titles.
Drafted informational student newsletters for medical student partner program.
Worked on special projects including: survey creation, author biographies, and creating back cover
promotional copy.
The Vanguard Group, Malvern, Pennsylvania
Received three service awards, two grade level promotions, and high performance rankings in seven
years of outstanding service.
Participant Education Project Lead 2007
Served as education liaison for eight, large-market institutional clients tasked with the delivery of participant
communications.
o Oversaw the creation and design of all participant communications and collateral materials for new
client.
o Developed and maintained strong working relationships with internal client teams and outside plan
sponsors.
2005-2007
Client Services Project Lead
Served as a key individual contributor for the large market client divisions tasked with supporting all
Relationship Managers and senior leadership through department initiatives.
o Worked as contingency coordinator responsible for maintaining a high standard of emergency
readiness by routinely testing systems applications, keeping an effective emergency control plan,
and coordinating employee communication tests.
o Produced and analyzed department metrics for presentation to senior management.
o Acted as compliance liaison charged with monitoring department’s adherence to SEC and NASD
rules with special focus on customer complaint handling.
o Volunteered to be trained as editor and webmaster for intranet website to meet department need.
2000 2005
Presentation Team Member & Project Coordinator
Produced and continually improved upon Vanguard presentation publications and related materials.
Promoted to Project Coordinator in 2003 tasked with assisting team supervisor with directing a five-
person project team and assuring highest quality of production materials.
Oversaw the training and development of new hires.
Awarded performance “spot awards” for:
Developing procedural manual for administration of client complaints.
o
Stream-lining business process for including fund performance in business reviews.
o
Drinker, Biddle & Reath LLP, Philadelphia, Pennsylvania
Fund Production Specialist (Paralegal) 1998 2000
Prepared, reviewed and filed mutual fund prospectuses, Statements of Additional Information,
registration statements, and related materials to assure compliance with the Securities and Exchange
Commission’s regulations.
Coordinated organization’s work with financial printers for electronic EDGAR filings with the SEC.
o
Required to painstakingly review and edit final documents before filing and printing.
o
Key Skills
Highly proficient with the Microsoft Office Suite with expanded knowledge of PowerPoint and Excel.
Working knowledge of Illustrator 8.0, Photoshop, Dreamweaver MX, and Quark.
o
Possess excellent oral and written communication skills with experience creating client-facing
communication and marketing materials.
o Adept at proofreading and editing.
Independent project manager with proven track record of improving inefficiencies.
Education
Expected graduation Masters of Arts in English Literature & Publishing “Writing/Editing track”
May 2011, ROSEMONT COLLEGE, Rosemont, PA
Current 4.0 GPA
Bachelor of Arts in English Literature
1998
ELIZABETHTOWN COLLEGE, Elizabethtown, PA