Manager Public Relations

Joyce Radnor * * Hopedale Street, Boston MA ***** 617-***-**** *******@*******.***

Summary of Qualifications

A seasoned public relations and communications professional who has the experience and the

instinct to counsel emerging companies, successful enterprises and non-profit organizations

with the proper outreach strategies and tactics to achieve bottom-line goals.

Experience Highlights

Strategic Public Relations and Communications Counsel

Emerging/Fast Growth Companies

• Led public relations efforts for Finance and Accounting consultancy with thoughtful

strategy, report generation, event planning, and media outreach

• Successfully positioned emerging companies gearing up for acquisition or IPOs,

generating more than $3B in capital infusion

• Managed communication of an emerging company’s IPO, which raised more than $30M

in capital, and was featured in Investors Business Daily and The Wall Street Journal as

the most successful IPO of 1994

• Developed and implemented corporate image and message campaign that contributed

to one client’s seven-fold revenue growth

• Devised and implemented literature architecture that streamlined a start-up company’s

marketing and technical sales messages

• Launched memorable public relations campaign that generated industry awareness of

small start-up in a field of established competitors

• Generated triple the number of qualified sales leads from targeted industry tradeshow

participation for one client

• Managed nine-city North American technical seminar series aimed at opening new

markets for the company

International Public Relations

• Established an emerging company’s first international media presence with the debut of

a European public relations campaign that yielded coverage in major news outlets

throughout Western Europe, including the U.K., France, Germany and the Nordic

countries

• Architected, established and led the only formal international public relations program for

a F50 company’s business unit, ensuring consistency throughout the company’s

worldwide subsidiaries

• Designed and implemented a company’s first worldwide product announcement system,

ensuring consistency of implementation and accommodation for cultural diversity

Issues-based and Non-profit Public Relations

• Provided public relations support and leadership to Boston’s Allston community with

issues associated with Harvard University’s expansion into a stable, urban

neighborhood, including counsel on media outreach and lobbying efforts with key

municipal and state representatives

• Supported a variety of corporate clients with both publicity and issues management in

areas including environmental health and safety, waste management, quality initiatives,

and HIV/AIDS

• Responded to ongoing corporate crises, developing position papers, Q&A scripts,

establishing, managing and staffing “war rooms,” and keeping the press informed

• Managed the on-site public relations of a company’s manufacturing plant closing,

including an employee briefing and press conference, with no adverse media effects

• Key member of a public relations team that led company’s transfer of power from its

founder and 35-year president to a new CEO and his administration

• Directed a successful application to the Council on Economic Priorities that resulted in

a coveted Corporate Conscience Award for Environmental Stewardship

• Assisted in a non-profit agency’s successful efforts to raise awareness and support for

the cure for HIV/AIDS

• Provided public relations counsel to successfully publicize the annual music concert of a

community services organization, drawing 750 donators, and raising more than

$350,000

• Consulted with the Allston Branch of the Boston Public Library, assisting it with the

successful outreach efforts that help yield the second highest participation in the entire

library system among young, elderly and immigrant populations

Training

• Conducted media training and crisis management seminars for both clients and in-house

public relations staff

• Established partnerships with media training, investor relations, crisis communications

and international public relations agencies to grow overall business and meet revenue

objectives

• Spearheaded groundbreaking media training program to establish corporate employees,

including those living with AIDS, as spokespeople for a large, multinational corporation

• Developed a media training program designed specifically for engineering staff

members, allowing industry press access to understandable, technical spokespeople

Public Relations Management

• Directed a team of 15 public relations professionals, serving more than 20 clients on

strategic, tactical and day-to-day public relations activities. Grew agency business from

start-up venture to more than $3M in revenue

• Worked with agency’s advertising, direct marketing and branding organizations to build

comprehensive marketing communications programs

• Provided input to new business pitches and met with potential clients to create public

relations proposals and programs

• Defined and implemented several levels of public relations job functions, from

public relations account director to public relations account coordinator, ensuring clear

success metrics and an open path to promotion

• Instituted agency-wide professional development programs, including investor

relations/IPO, insider trading and crisis management courses

Public Relations Implementation and Focused Press Coverage

• Secured Business Week cover story featuring a corporate employee and his manager

discussing the sensitive issues of managing AIDS in the workplace

• Secured prominent media placements in publications such as The Wall Street

Journal, The New York Times, Business Week, Investors Business Daily, Barrons, The

Boston Globe, The San Jose Mercury News, and other business dailies for a variety of

clients

• Provided local press coverage for emerging home entertainment technology

company, generating coverage in The Boston Globe, MetroWest, and small weekly

newspapers

• Successfully directed the announcement of a major corporation’s fifth generation

computer networking product, the company’s most critical announcement in a decade

Writing/Editing

• Wrote and placed thousands of press releases

• Authored hundreds of “ghost-written” articles for multiple clients

• Researched, vetted, analyzed and wrote dozens of “media audits” for clients, ranging

from large multinationals to small start-ups, to provide them with the media intelligence

needed to hone messages, improve publicity programs, and target outreach to the press

• Served as features editor for a 60,000+ educational magazine, assigning and editing

stories aimed at aiding classroom teachers on integrating computers into day-to-day

learning assignments

• Covered politics, social issues and crime, writing hundreds of news/feature articles for

75,000+ suburban daily newspaper

Professional History

February 1995-present President/Principal

Spice Communications

February 1995-June 2005 Acting Vice President of Public Relations

Stauch Vetromile & Mitchell Public Relations

September 1993-February 1995 Corporate Communications Director

Cascade Communications

April 1992-September 1993 Corporate Public Relations Manager

Digital Equipment Corporation

October 1988-April 1992 International Public Relations Manager

Digital Equipment Corporation

March 1984-June 1988 Communications/Public Relations Specialist

Digital Equipment Corporation

Education

Graduated cum laude from Boston University with a Bachelor of Science degree in journalism.

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