JOHN F. JOHNSON
***** ****** ** ********, ** ****1
Cell 951-***-**** Home 951-***-**** ******@*******.***
WESTERN REGION SALES MANAGER
Results focused Sales Management Professional with 18+ year’s progressive experience. Proven ability to
identify and capitalize on market opportunities to drive revenue and profit growth across diverse industries
in highly competitive marketplace.
Solid reputation of forging strong working relationships based on a foundation of trust and integrity. Skilled
in monitoring market trends, identifying prospects, closing new accounts and leveraging technology to
expand market penetration.
Core Competencies
Sales & Marketing ~ Business Development ~ Strategic Market Planning
Account Development, Management & Retention ~ Product Development ~ Strategic Partnerships ~
Negotiations
Brand Management ~ Communications & Presentations ~ Value-Added Selling ~ Market Research &
Analysis
Broker Management ~ Customer Relationship Development
PROFESSIONAL EXPERIENCE
J.R. FILANC ENGINEERING CONTRACTORS, Escondido, CA 2000 to 2008
Western Region Sales Manager
Retained to build and manage client relationships for new $8M service based operating division of $250M
regional engineering construction company. Identified and prioritized potential client targets for Process
Equipment upgrades; spearheaded sales and marketing programs to achieve revenue goals & implemented
ACT! (Client Management Software) to facilitate client retention and account penetration.
• Expanded revenue opportunities from $750K to $8M+ through direct client contact.
• Achieved 20% profit margin annually through targeted client business development.
• Increased client base 500%+ from initial client base of 15-20 in Southern California to 100+
throughout California and Arizona.
• Attained 300% sales growth first 3 years; maintained 15% annual sales growth subsequently.
• Positioned company on select bidders list for 40+ clients. Top line clients added include: Orange
County San. District, San Margarita Water District, City of Phoenix, Coachella Valley Water District,
City of San Diego, City of San Clemente and Eastern Municipal Water District.
• Transitioned division from public bidding to a branded service division to increase gross profit
margins from 12% to 20% on average.
NOVELIS (formally Alcan Foil Products), La Grange, GA 1995 to 2000
Western Region Sales Manager
Managed network of 30+ Foodservice/Packaging Manufacturing Representatives and responsible for all
sales in the 12 Western States for $50M+ division of industry leader in manufacture and distribution of
aluminum & plastic packaging to Foodservice, Packer Processer, Club Store and Retail markets.
Supervised and trained reps; established sales goals and reviewed results; analyzed and approved all
pricing for region. Coordinated new product / packaging updates with marketing department.
• Grew top line sales from $11.3M to $20M+ over 5 years.
• Attained highest profit margin for division throughout tenure.
JOHN F. JOHNSON PAGE TWO
Cell 951-***-**** Home 951-***-**** ******@*******.***
• Increased distributor sales from $4M to $6.3M and broadened customer base from 80 to 150
distributors.
• Personally brought on Costco as client generating $6M over 4-year period by implementing club
packs.
• Collaborated with marketing department on development of value-added packaging modifications to
increase sales at Smart & Final from $5.3M to $7.7M annually.
• Additional key accounts managed include:
• Recognized as Region Sales Manager of the Year 1997 by Access Group Southern California
(formally Orfila Sales).
WILKINSON MANUFACTURING CORPORATION, Fort Calhoun, NE 1993 to 1995
Territory Sales Manager Southern California and Arizona
Expanded sales and market presence for innovative $50M “Top 3” aluminum and plastics packaging
company serving the Foodservice, Pack Processor and Club Store markets.
• Increased top lines sales from $2M to $5M+ in 2 years.
• Achieved target of bringing Price Club (now Costco) on as client with annual sales of $250K.
• Consistently achieved sales goals and growth targets through direct selling to wholesales
distributors.
• Propelled new sales revenue by identifying and adding 6 new territory distributors.
Early Experience:
Purchasing Manager, Packaging & Grocery - ($28M responsibility) U.S. Foodservice, Vista, CA (formally
Joseph Webb Foods. Managed all Packaging and the Grocery purchasing, sheltered income/growth
programs as well as active inventory for over 200 product lines.
Territory Sales Manager Sweetheart Cup Corporation, Owings Mills, MD., Paper & Plastic Containers
Managed a $3 Million Dollar territory exceeding sales objectives by 15% each quarter adding 6 new
distributors over 18 months.
Major accounts managed include: Sea World, San Diego Zoo and Service America (Qualcom Stadium)
EDUCATION / ADDITIONAL INFORMATION
Bachelor of Science in Business Administration / Management Information Systems
SAN DIEGO STATE UNIVERSITY, San Diego, CA
Professional Development
Principles of Sales Management
The Secrets of Power Negotiating
Professional Affiliations / Memberships
California Water Environmental Association Southern California Water Utilities Association
Inland Counties Water Association Orange County Water Association
Arizona Water & Pollution Control Association
Computer Skills
Microsoft Office (Word, Excel, PowerPoint, Outlook); Citrix Remote Client Software, ACT!