Customer Service Marketing

Alicia Helyer

cell: 860-***-**** *********@*****.***

*** ********* *** **** * Milford, CT 06460

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Objective Ambitious professional seeking a challenging position utilizing communicative, organizational, and creative skills

Education University of Connecticut, Storrs, CT

Bachelor of Arts, Communication Sciences/Creative Media Relations May 2004

City University, London, England

Communications, Study Abroad Program Spring Semester 2003

Skills Microsoft Office, AS 400, Test Track Pro, SnagIt, Internet Navigation

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Work Experience

Adaptive Marketing, LLC- Norwalk, CT

Product Marketing Coordinator, March 2009-June 2009

• Managed, maintained and improved relationships with existing key partners and clients

• Audited/monitored all customer touch points from a member experience perspective and provided feedback for improvements and

resolution for inaccuracies

• Coordinated and routed all creative and technical jobs to appropriate internal teams

• Managed updates on all collateral materials and consumer touch points such as: creative web changes, web functionality changes,

self mailer updates, sell sheets and product presentation

• Coordinated with all internal support groups on product setup and maintenance

• Created and maintained marketing collateral and material including benefit grids, task lists, competitive grids and product

presentations

• Created key performance metric for all Lifestyle products

• Helped troubleshoot IT issues with developmental, staged and live websites

North American Entertainment Group- Branford, CT

Marketing Coordinator, 2007- 2009

• Maintained and organize company database; ACT and company-wide server

• Booked/Rented nationwide venues, transportation, catering for concerts/plays on a budget

• Researched/Identified market trends in over 80 USA markets

• Was responsible for creation and execution of Marketing Plans including Web/Internet, Radio and TV promotions

o Analyzed ticket sales daily with proven success in increasing revenue

o Organized/Scheduled talent interviews

o Bought/Approved advertising in Radio, TV and Print Media in 80+ US Markets

Hilton Grand Vacations Club – Waikiki, HI

Club Coordinator, 2006

• Promoted timeshare ownership, consistently exceeded quotas, earned substantial commissions and bonuses

Promoted to high-grossing team due to exceptional ability to generate and qualify new leads

Trained new associates and handled Concierge tasks to provide excellent customer service

Red Bull Energy Drink – Glastonbury, CT and Honolulu, HI

Mobile Energy Team Member, 2004-2005

• Promoted product through direct consumer contact

• Conducted online and in-field research of new leads including follow-up

• Created detailed, goal-oriented daily plans for co-workers

Internships

NBC 30 News – West Hartford, CT

Summer 2004

• Assisted reporters, producers, editors, camera operators and news engineers

with on-line research, edited news stories, uncovered developing news stories, made cold-calls and participated in on-site news

broadcasts

Cronin and Company, Inc. – Glastonbury, CT

Summer 2004

• Met with clients of marketing and advertising firm, prepared client research materials, reviewed and approved advertising and

promotional materials

Activities Competitive West Coast Swing Dancer, 2007-Present

UConn Marching Band, 2000, 2001, 2002, 2003, Section Leader, 2002, 2003

Kappa Kappa Psi, National Honorary Band Service Fraternity, 2001-2004

UConn Concert Band, 2001, 2002

Traveled Europe, January 2003-Present

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