Sales Manager

Edward Etson

**** ***** **** *****: ********@*****.***

Apt 206 Home Phone: 954-***-****

Coral Springs, Florida 33067 Cell Phone: 561-***-****

Summary Business professional possessing solid marketing analytics, retail store management, and

buying experience with a Fortune 500 company. Expertise includes sales versus cost

analysis, retail sales management, and training at all levels.

-Conceptual and analytical skills -Excellent communication skills

-Strategic thinker. -Detail-oriented.

-Works rapidly and independently under -Project management skills.

tight deadlines.

Professional Macy’s Inc., Florida

Experience Macy’s Inc. operates 810 Macy’s department stores nationwide including 50 Florida based

stores. Macy’s, Inc.’s total workforce is 182,000.

Associate Buyer 2008-2009

Analyzed sales by department, vendor, and item. Recommended strategies to react to trends

and produce profitable sales for the 50 Florida based stores.

-Negotiated monetary support for advertising from vendors as needed to help drive cost-

effective advertising for assigned division and the corporation.

-Managed the purchase order entry process. Maintained steady communication with vendors to

ensure merchandise is flowing properly thus driving faster merchandise turnover.

-Forecasted sales, receipts, and markdowns for assigned department. Assisted in managing an

average receipt flow of $2.3 million and annual sales volume of $16.2 million.

Marketing Analyst 2006-2008

Tracked and analyzed $1.6 billion in annual corporate sales and $80 million in annual corporate

gross advertising spend. Provided sales trend and penetration analysis detailing top and bottom

performing businesses, markets, and locations for the 50 Florida based stores.

-Awarded marketing impact award for the creation and implementation of new advertising

expense tracking tool that allowed for improved reporting accuracy and efficiency of the $80

million dollar media budget. New system resulted in a 10% reduction in hours needed to provide

desired reports.

-Evaluated the cost effectiveness of advertising used for storewide and Home only promotional

events. Recommended methods to improve the cost-to-sales ratio to a minimum 3 to 1 ROI.

-Reviewed corporate sales-by-hour and recommended late or early store openings and/or

closings to ensure that the corporation was capturing available sales in a cost effective manner.

-Detailed corporate inventory velocity by family of business and pricing category providing for a

stronger understanding of key promotional event drivers.

-Utilized in-house customer database to interpret shopping behaviors and credit card sales

penetrations by location, FOB, and account type.

-Trained and acclimated three new analysts to the media effectiveness department.

Sales Manager 2004-2006

Page 2 Edward Etson

Managed the Young Men’s, Men’s Collections, and Men’s Contemporary departments in the

Boca Raton Macy's location including $3.2 million in annual volume and exceeding corporate

predetermined proprietary new account goals.

-Implemented and enhanced shortage intensification program to help increase profitability and

decrease shortage. Enhancements resulted in a 50% decrease in shortage and 15% increase

in sales in shortage intensification areas.

-Supervised the placement of all merchandise according to company standards while ensuring

that accessibility standards are maintained

-Interviewed, hired, trained and acclimated new associates to the Young Men’s, Men’s

Collections, and Men’s Contemporary departments

Sales Manager 2003-2004

Managed the Housewares, Decorative Home, Luggage, and Bridal, $2.1 million in annual

volume, in the Wellington Macy's location.

-Assisted peers, direct reports, and supervisors through helping resolve difficult customer

opportunities, associate concerns, and everyday challenges as they arose

-Developed and promoted one sales associate to a Department Manager within the store.

-Reduced associate turnover to be below company standard

Sales Manager 2001-2003

Responsible for the overall business performance of the Domestics and Bedding departments,

$2.3 million in annual volume, in the Wellington Macy's location.

-Supervised the initial setup of the Textiles and Mattress departments prior to the Wellington

Macy's location grand opening.

-Awarded “FLA Sales Manager of the Year” in 2001 and 2002 for outstanding business

performance in sales, credit, and associate retention

-Trained associates new to Macy's and those who transferred from other Macy's locations and

ensure their assimilation into a cohesive unit

-Assumed added areas of responsibility including Housewares, Decorative Home, Luggage and

Bridal for 4 months ($2.1 million in additional volume responsibility) and the Christmas

department during the months of October, November, and December

Department Manager 2000-2001

Managed the textiles department while acquiring skills necessary to grow into a Sales Manager

position in the Altamonte Springs Macy’s location.

-Elevated the customer service level through consistent and focused sales associate training

-Worked with Sales Manager to ensure merchandising standards were maintained daily

-Managed associates to ensure completion of daily tasks

-Managed and implemented the setup of the Domestics department after store renovation was

completed

-Bachelor of Science in Marketing, Florida State University

Education

and Skills -Experienced with Microsoft Office, including Excel, Word, PowerPoint, and Access.

-Trained in reports creation for Business Objects XI

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