Sales Representative Marketing

HAYLEY CARLTON

**** *. **** ****** *******, IL **629

773-***-****

*************@***.***

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Summary

Online marketing professional with six years experience in improving clients’ ROI. Experience in all aspects of managing Pay-Per-

Click campaigns, including keyword research, copywriting and A/B testing. Work with AdWords, Yahoo! Search Marketing, MSN

and some smaller search engines. Strong analytical skills include using Google Analytics to insure effectiveness of campaigns. SEO

experience, includes building links campaigns and SEO copywriting. Have experience working with both consumer based and B2B

based campaigns. Stay relevant on the online marketing industry via E-mail newsletters and other research.

Experience

Moxie Internet Marketing, Chicago, IL 2005 to Present

SEM Consultant

Optimize client PPC campaigns to get the best results

Improved effectiveness of a client’s Yahoo! campaign

Sent a client $250,000 in business in four months from $13,000 in clicks

GDMI, Chicago, IL 2003 to 2005

Internet Marketing Specialist

Sent client more PPC traffic at a lower cost-per-click by using secondary search engines

Researched and brought client banner ads

Made client recommendations

Brought client Online yellow pages ads

Created client proposals

Established Search Engine Optimization (SEO) programs to help clients obtain higher rankings

7search.com Chicago, IL 2003

Sales Rep

Sold PPC services

Prospected and did cold calling

Troubleshooted client accounts and advised clients on better converting keywords

Prior to 2003 spent 9 years in the publishing business as a reporter and sales representative.

Software and Applications

Illustrator, Photoshop, Dreamweaver, Front Page, Adobe Acrobat, Flash and HTML.

MS Office: Excel, PowerPoint, Word and Access.

Training

Attended Yahoo! Search Marketing Seminar in Feb. 2007 and two Interactive Marketing Seminars in 2004: High Rankings.com SEO

seminar and Overture (now Yahoo! Search Marketing) PPC seminar.

Education

ILLINOIS INSTITUTE OF TECHNOLOGY Chicago, IL

Master of Science in Marketing Communication, November 2003

Emphasis in Communications Management

GPA: 3.4/4.0 - Worked full-time while pursuing master’s degree

COLUMBIA COLLEGE CHICAGO Chicago, IL

Bachelor of Arts in Journalism, May 1993

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