Sales Manager

Daniel Lassman

**** **** ***** ****** **** Raton, FL 33434 561-***-**** ******.*******@*****.*** www.DanielLassman.com

Education

Master of Business Administration, May 2007

St. Thomas University, Department of Management, Miami Gardens, FL GPA: 3.70

Bachelor of Science in Exercise and Sport Sciences, May 2004

University of Florida, College of Health and Human Performance, Gainesville, FL

Major: Sport Management Minor: Business Administration Graduated Cum Laude GPA: 3.40

Employment History

Cell Science Systems – Brand Manager, Deerfield Beach, FL May 2008 – Present

• Designing and implementing strategies for domestic and international marketing programs

• Developing universal branding standards manual to homogenize the marketing materials of all 25

International Agents to create continuity and increase brand equity

• Creating and implementing domestic and international marketing budgets valued at over $2.5 million

• Conducting research to identify prospective clients in international markets

• Designing and creating a website dedicated to enhancing the marketing/sales efforts of our International

Agents to boost overall sales and profitability

• Successfully managed a webinar program to provide supplemental education and sales training to

currently testing physicians and prospective clients

• Researching new laboratory testing and products to increase revenue and improve overall product line

F.A.U. Athletic Department – Ticket Operations, Intern, Boca Raton, FL September 2006 – May 2007

• Responsible for sales and renewal of season tickets to existing ticket holders

• Successfully managed, scheduled and coordinated ticket staff of 16 students for over 115 athletic events

• Reconciled and deposited over $280,000 worth of collections from various athletic events

• Maintained and updated season ticket holder database and generated sales reports

Boston Red Sox – Fenway Enterprises, Intern, Boston, MA May – October 2004

• Responsible for selling and booking events in the .406 Club, Right Field Roof Deck, Players Club,

Crown Royal Club, and the Hall of Fame Club

• Toured clients on site visits to discuss event options and coordinate room layout with our caterer

• Managed approvals of non-profit groups interested in scheduling complimentary tours

• Initiated the creation of the Fenway Park Events Web page

• Coordinated batting cage and bull pen usage at events held during the Democratic National Convention

• Responsible for controlling audio levels in the .406 Club at all Red Sox home games

• Part of an internship program that held weekly lectures with executives in all departments

United States Olympic Committee – USA Hockey InLine, Intern, Colorado Springs, CO January–May 2004

• Worked with the Coordinator, Events Administration, USA Hockey InLine and volunteer personnel in

the implementation of the USA Hockey InLine Regional and National Championships

• Communicated regularly with host leagues through telephone calls and written correspondence on the

procedures required when hosting an event

• Worked directly with Coordinator, Events Administration to implement a plan for all events

Computer Skills

Proficient in Microsoft Excel, Word, Powerpoint, Outlook, ACT!, GoToMeeting, Archtics, and Mac OS X

Entry/Intermediate in Adobe Illustrator, Photoshop, Acrobat, HTML, SEO and Access

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