Marketing Sales

ELLEN LIBENSON

**** ********** ****** ***** *********, CA 91602

**********@*********.*** Cell: 818-***-**** Home: 818-***-****

SENIOR MARKETING EXECUTIVE

Classically trained technology marketing executive with proven ability to drive measurable top and bottom line results by

building world class marketing teams and programs. Skills include:

Branding, Positioning, Advertising ● B2B Internet and Direct Mail Marketing

Product Marketing, Product Management ● PR, Marcom, Events

International Marketing ● Web 2.0 social networks, blogs

Business Intelligence/Data Analytics ● Customer Communities, Channel Marketing

PRODUCT MARKETING AND MANAGEMENT EXPERIENCE

SYMARK INTERNATIONAL – Agoura Hills, CA 2005 -2009

An information security software company that focuses on access controls to improve internal IT systems.

VICE PRESIDENT OF PRODUCT MARKETING

Staff: 8 Direct Reports – Director of marketing, 2 Senior Product Managers, Senior Marketing Manager, Lead

Qualification Specialist, Webmaster, Proposal Writer and Tradeshow and Events Coordinator

Responsible for product management and product marketing functions for the overall "market to order" process. Created and

executed programs for messaging, positioning, analyst and public relations, advertising, event marketing, demand generation,

lead generation, technical and business case white papers, Webinars, Podcasts, Internet (SEM) marketing, direct marketing, data

analytics, web design, and sales cycle support.

Championed a comprehensive reengineering of the Marketing Department including all practices and systems that

enabled team to provide advanced marketing strategies and improve brand awareness and revenue.

Led a new image and advertising campaign that enabled product to move in recall from 45th place to 10th place.

Accelerated on-line lead generation 100% and boosted year-over-year revenue in software licenses by 35%.

Built CRM data analytics system for tracking "suspect to sales conversions" and marketing ROI.

Executed first extensive SEO/SEM programs and e-Commerce on-line functionality for company.

Established first formal Product Management processes and infrastructure.

THINQUE SYSTEMS (Acquired by MEI Systems, Canada) – Los Angeles, CA 2000 to 2004

Provider of mobile applications for data collection and field sales.

VICE PRESIDENT OF MARKETING

Staff: 7 Direct Reports – Director of Marketing, Marketing Coordinator, Marketing Manager, Web Designer, Product

Manager, Lead Qualification Specialist, and Trade Show and Events Coordinator

Improved brand recognition and credibility of company. Led strategic and tactical marketing campaigns to rebound from

previous failed implementations and rejuvenate sales performance. Strategic and tactical marketing leadership involved

brand positioning and awareness, market research, advertising, marketing communications, direct marketing campaigns,

Internet marketing strategies, and public relations.

Formulated bold re-positioning strategy of company’s technology to be the premier provider of Mobile Enterprise

Applications for Global 2000 companies. Strategy boosted revenue by $8 million and slashed expenses.

Carved a path for product success in an extremely competitive industry by creating a unique brand identity,

securing media and analyst coverage, Web events, Internet marketing campaigns, and forming marketing partnerships.

Built an Inside Sales and Leads Generation Team that uncovered more than $20 million in sales opportunities.

Launched leads generation programs that increased sales pipeline from $200,000 to more than $20 million.

NEW ERA OF NETWORKS (NASDAQ: NEON acquired by SYBASE) – Denver, CO 1999 to 2000

Leading provider of e-Business Integration software.

DIRECTOR OF MARKETING

Staff: 8 Direct Reports – Public Relations Manager, Director of Trade Shows, Web Designer and Marketing Managers

Designed and executed marketing campaign to gain credibility for products in healthcare, financial services,

telecommunications, and manufacturing industries. Primary leadership role focused on brand awareness and management,

product positioning and messaging, public relations, demand generation tactics, Internet marketing, corporate marketing,

new business development, white paper development, and other marketing functions to support the growth of global

products.

ELLEN LIBENSON CELL: 818-***-**** Page 2 of 3

Contributed to a 25% increase in global sales by productizing enterprise application integration technology into

vertical industry products and spearheading a multi-pronged marketing program.

Gained exposure for company and products via national advertising campaign that aired on CNBC and

Bloomberg TV.

Led teams that handled Internet marketing, promotional events, and a major website redesign and overhaul project

which generated substantial customer leads.

SEEBEYOND (NASDAQ: SBYN acquired by Sun Microsystems) – Monrovia, CA 1998 to 1999

Global company that pioneered enterprise application integration (EAI) software.

DIRECTOR OF WORLDWIDE MARKETING

Staff: 7 Direct Reports – Technical Writer, Web Developer, Director of Events, Marketing Coordinator, Public Relations

Manager, Graphic Designer and Marketing Manager

Established the company’s first Marketing Department, and promoted products by building relationships with industry

analysts and media representatives. Led global marketing functions to help productize technology solutions and accelerate

revenue as executives planned to obtain venture capital funding and launch an IPO initiative. Catapulted company from an

"unknown" organization to a leading solutions provider.

Pushed products into the spotlight by participating in tradeshows, creating ROI-driven advertising campaigns,

initiating public relations events, developing the first website, authoring collateral materials, and more.

Structured and led an aggressive external marketing campaign to accelerate brand awareness, gain excellent

corporate visibility, and develop competitive advantage strategies through competitive and market analysis.

Connected with industry thought leaders, media representative, and industry analysts (Gartner, Giga, IDC, Meta) to

drive brand awareness and galvanize the credibility of company and technology offerings.

Positioned products in a new technology space (enterprise application integration or EAI) while collaborating with

large public relations firm and strategic partners.

MAI SYSTEMS CORPORATION / HOTEL INFORMATION SYSTEMS, INC. – Irvine, CA 1994 to 1998

Globally recognized Software Company providing automation solutions for hotels, casinos and manufacturers.

DIRECTOR OF PRODUCT MARKETING

Presided over an award winning advertising campaign and media plan for domestic and international products.

Executed extremely successful global advertising and direct mail campaigns that triggered $19 million in additional

revenue.

Teamed with colleagues to skyrocket sales for Gaming Systems International subsidiary from less than $1 million

in revenue to $8 million in one year.

Worked with colleagues to drastically improve channel marketing and sales development activities across Europe,

Asia, and Latin America. Efforts were successful in pushing year-over-year sales.

EDUCATION / PROFESSIONAL AFFILIATIONS

Bachelor of Science, Marketing The Pennsylvania State University, State College, PA

Lehigh University, Bethlehem, PA

American University, Paris, France

Current Member, eMarketing Association, American Marketing Association (AMA)

Pragmatic Marketing; 1995, 1998

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