Manager Sales

Anibal B. Fernandez

***-** ******, **** *** York, NJ 07093

T 201-***-**** M 305-***-**** E ******@*****.***

Summary: Seasoned creative professional with excellent concept development, client

consultation and presentation skills. Expertise in logo creation and corporate

ID, advertising and sales promotion materials, collateral, signage, trade show

display and courtroom presentations.

Technical Skills: Strong visual layout, typographic and comprehensive design skills. Proficiency

in Photoshop CS, Illustrator CS, InDesign & Quark Xpress. Thorough

understanding of print production processes.

Experience: Creative Director, Photo Offset - 4/01 – 7/08

Responsible for design and creative direction of print media projects

including collateral, corporate identity, logos, trade show displays and

promotional posters. Provided creative consultation to new and existing

accounts. Prepare and make client presentations. Directed both in-house and

freelance creative talent. Developed estimates for creative services.

Account Manager, T-Square Reprographics - 8/95 - 4/01

Represented digital imaging company serving architectural, legal and real

estate sectors. Provided creative concept development and made recommen-

dations as needed to clients. Prepared project presentations and met with

clients to review proofs, cost estimates, and delivery dates. Advised and

directed graphic and production staff.

Partner & Creative Director, BI&A Advertising - 9/85 - 8/95

Co-founder of boutique advertising and marketing services company

specializing in retail advertising, corporate identity, wholesale consumer

products and packaged goods. Provided overall management including

negotiating leases, contracts, salaries, insurance, etc. Directed in-house and

freelance creative talent.

Art Director, Victor Posner Companies - 9/83 - 1/85

Responsible for design of over $2MM annual print media advertising and sales

promotion budget for 40 store retail chain operating in the state of Florida.

Recruit, hire and direct creative talent. Interacted with merchants in order to

determine optimum product presentation. Contracted with and supervised

outside vendors.

Marketing Manager, Bertelsmann AG - 1/81 - 8/83

Responsible for launching local division of international book publishing

company. Developed for creating media ads, collateral materials and direct

response products. Interacted with and directed outside creative and

production services division based in Barcelona, Spain.

Education: Corpus Christi Catholic Prep, Miami, Florida

Miami Senior High School

Miami Dade College

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