Sales Marketing

William G. Gruenewald

610-***-**** (Mobile)

**********@***.***

www.linkedin.com/in/billgruenewald

Qualifications Summary

Highly motivated director who excels at envisioning, developing and leading global

marketing and sales related activities.

Professional Skills

Strategic Global Planning Thought Leadership Programs

Brand Management Trade Shows

Web Development Events

Advertising Sales Training/Communications

IPO and Merger Support Documentation

Creative Direction International Team Leadership

Accomplishments

Developed and managed annual strategic global integrated communication plans to

help the corporation achieve $2B+ business goals.

Directed the development of the Agere Systems website that resulted in up to

800,000 page views seen by an average of 75,000 unique visitors each month.

Drove activities as the communications team leader for the merger of Agere Systems

and LSI Logic. Worked to mold a new event marketing and creative team for the new

corporation. Developed new standards and procedures.

Increased brand awareness by driving 24,000 new unique visitors to a new corporate

thought-leadership landing page. On-line advertising program was designed to drive

potential customers to central site to listen to informative audio pod casts.

Developed guidelines for word-mark use as a key member of the team that selected

and developed the Agere Systems name and word-mark. Directed and supported

communications activities around the company launch, IPO and market positioning.

Created New Product Introduction (NPI) program that drove consistency in the

selling process for newly developed products and fully equipped Sales to address

customer questions prior to information releases to the market.

Directed product naming conventions and icons, including ingredient branding with

customers and third-party vendors. The results produced equity name brands for the

company, leading to an increase of market awareness and ultimately greater sales.

Produced and led global sales conferences, training programs and communications

tools, resulting in a fully prepared and focused sales force.

Produced the first annual Agere stockholders meeting and all subsequent meetings

which established the framework of discussions between the CEO and the

company’s shareholders.

Created award winning tradeshow displays and exciting customer events.

Guided creative services to generate new exciting collective team ideas.

Produced brochures, technical collateral and direct mail to support product sales.

William G. Gruenewald Page 2

Professional Experience

LSI Corporation, Allentown, PA 2007 - 2009

Director, Event Marketing & Creative Services

Directed global advertising, brand management, art services, salesware,

tradeshows, events, a customer response center, sales and marketing conferences

and internal newsletters.

2001 – 2007

Agere Systems, Allentown, PA

Director, Marketing Communications

Guided web marketing, sales communications, technical documentation, collateral,

shows/events, customer response center, sales training, sales conferences, art

services and brand management activities.

1998 – 2001

Lucent Technologies, Allentown, PA

Director, Marketing Communications – Microelectronics Group

Led marketing communications planning, technical documentation, collateral,

shows/events, customer response center, web creation, art services and brand

management functions.

1988 – 1998

AT&T, Allentown, PA

Manager, Marketing Communications – Microelectronics Division

Managed brand management, planning, documentation, salesware, fulfillment and

tradeshows.

1981 – 1988

AT&T, Allentown, PA

Senior Product Planner – Microelectronics Division

Developed and executed strategic communications plans. Drove product advertising

and literature development. Developed and produced all tradeshow exhibits and

related activities for the Microelectronics Division.

1979 – 1981

Western Electric, Allentown, PA

Engineer, Sales Strategies

Developed plans for emerging sales channels as a result of divestiture. Created

strategic plan to sell product outside traditional internal boundaries.

Education

Lehigh University, Bethlehem, PA

BS, Electrical Engineering

Columbia University Graduate School of Business, Harriman, NY

Columbia Executive Training: Marketing Management Program

Disney Professional University, Orlando, FL

The Disney Approach to People Management

Northampton Community College, Bethlehem, PA

Certificate on Web Page Development

Associations

Member of DaVinci Science Center Marketing Advisory Council

Member of the (industry) Marketing Leadership Council (through 2008)

Contact this candidate