Project Manager Management
Resume:
Catherine Coughlin
CATHERINE COUGHLIN
phoenix, az 85012
*******@***.***
EMPLOYMENT HISTORY
PUBLIC RELATIONS SPECIALIST/OUTREACH MANAGER
*/**** ! 7/2008
Arizona State Library Archives & Public Records; Phoenix, Arizona
Arizona State Braille & Talking Book Library
• Public Relations/Outreach/Marketing: oversee all public relations outreach
for Arizona State Library programs and events, maintain media relations;
outreach to health professionals keeping them up to date on library services;
initiate dialogue with physicians, staff and healthcare professionals to educate
them regarding our services; responsible for assisting with special training
programs, and other collaborative community efforts; assist Director in
developing and implementing marketing plan; oversee management and updates
for web sites; write press releases and collateral materials, oversee development
and printing of all marketing materials and publications; cultivate marketing
opportunities and community outreach venues; prepare PowerPoint
presentations.
• Partnerships: collaborated with other State Library divisions, health
professionals and many other agencies to promote the library service for the
disabled. Collaborated with the Humanities Council on the Literature & Medicine:
Humanities at the Heart of Health Care, which is a national, award-winning,
hospital-based reading-and-discussion program for health care professionals.
• Management: Planned and coordinated the $80,000+ conversion of the
recording studios conversion from analog to digital.
PUBLIC INFORMATION OFFICER/PUBLICIST
3/97 ! 6/05
Arizona State Department of Transportation; Phoenix, Arizona
Arizona Highways Magazine and Books
PUBLIC RELATIONS INFORMATION OFFICER/PUBLICIST
• Public Relations Information Officer: cultivate strong media contacts.
Prepare speeches, PowerPoint presentations and a variety of other
communications; assist with the development, implementation and
coordination/monitoring of all media; communicate proactively on company
positions with the media, community, and government agencies.
• Publicist: Book and schedule author and artist interviews. Create and
implement publicity campaigns for books, authors, photographers, and artists.
Proactively search pitch topics based on news stories and trends. Develop strong
press releases, pitch letters and other promotional materials. Coordinate advance
review copy mailings. Develop and strengthen relationships with media.
Research contacts and maintain the publicity database. Develop and implement
publicity plans for all titles each season. Maintain publicity budgets.
• Project Manager: Curate numerous photography exhibits and events.
Web site: content management (wrote, edited, updated, new topic management);
liaison with web site developer, writers, develop ancillary research
product/marketing tool for tourism sites; development and implementation of
advertising campaigns.
EDUCATION
Interlingua - Conversational Spanish
Publishers Marketing Association Courses
Paradise Valley Community College; Paradise Valley, AZ (BA)
Phoenix Community College; Phoenix, AZ
School of Visual Arts, NY (BFA)
Art Student League, NY
Arizona State Management Coursework
PROFESSIONAL SERVICE
Member of the Friends of Talking Books
Member of the Public Relations Society Association
Member of the American Library Association
Software
Outlook Suite, Excel, PowerPoint, Publisher, RazorsEdge,
Adobe Illustrator, PhotoShop, SoundForge, Adobe SoundBooth
Contact this candidate