Sales Marketing
Resume:
THOMAS F. CLARKE
Springfield, NJ *7081
www.tomclarkemarketing.com
Home: 973-***-**** *********@***.*** Cell: 908-***-****
SUMMARY
Financial Services Professional with 10 years of progressive experience in product and marketing management and customer
service. Specific expertise in managing and marketing financial products to both financial advisors and companies. Results-
oriented, resourceful professional recognized by management and colleagues for excellent analytical, interpersonal, and
leadership skills.
PROFESSIONAL EXPERIENCE
PERSHING, LLC, Jersey City, NJ 2006 – 2009
Product Manager, Client Reporting (2008-2009)
Managed the development and enhancement of the client reporting products, including the monthly customer statements,
year-end account accounts, tax statements, and confirmations.
• Managed the customer account statement submission to DALBAR for their 11th Annual Trends and Best Practices
in Investor Statements for the Brokerage Industry, which included active review of all relevant documentation and
senior management approval prior to submission. The submission resulted in the firm receiving the number one
ranking and recognition award with DALBAR’s prestigious “Excellent” designation.
• Assessed existing customer reporting products and services, competitive trends, and customer needs relating to the
firm’s competitive status and recommended improvements to enhance firm’s competitive position.
• Collaborated across all functions of the firm to ensure new enhancements and regulatory changes were implemented
and effectively communicated to internal and external customers on a timely basis.
• Provided subject matter expertise to various departments responsible for bringing in new business and servicing
existing business, resulting in strong customer satisfaction.
• Educated customers and internal resources on required and optional sections of all customer reporting products
resulting in increased adoption and utilization of products.
• Managed extensive historical data analysis project resulting in high satisfaction and retention of a key customer.
Product Specialist, Fee-Based Product (2006-2008)
Managed Pershing’s fee-based brokerage platform.
• Developed the strategic direction for the transition of fee-based brokerage accounts to advisory or commission
accounts as a result of D.C. Circuit Courts decision vacating SEC Rule 202-(a) (11)-1 (“The Merrill Rule”).
• Authored a revised fee-based brokerage user guide to assist broker dealers in expediting implementation of their
programs.
• Developed BrainShark presentations to include scripts and graphic display enabling 24x7 on demand and online
training.
• Created quarterly newsletter for fee-based brokerage users that highlighted product enhancements, sales ideas and
regulatory news.
• Provided subject matter expertise to the marketing group for inclusion in all marketing venues to promote fee-based
brokerage and advisory services products and sales concepts.
• Member of team selected by senior management to develop a fee-based brokerage tool to assist broker dealers in
managing their fee-based brokerage business in response to NYSE 405a Rule.
METLIFE INC., Iselin, NJ 1997 – 2005
Manager, Broker Dealer Product and Internet Marketing (2004-2005)
Managed MetLife Broker Dealer’s producer portals.
• Managed the strategic business direction relating to all marketing venues, to include the web portal. Redesigned and
enhanced producer web portals which resulted in improved navigation, 40% increase in web traffic and 20%
reduction in calls to the sales desk which allowed the sales force more time to focus on the external customer.
• Developed content, web portal guidelines, and end user guide to assist content providers with a more streamlined
approach to the content management system utilization.
• Created and edited all communication for broker dealer’s conference and meetings to include PowerPoint
presentations; sales and/or technology concepts; invitations, programs, and flyers; packing and shipping of
materials.
• Provided subject matter expertise to the marketing group for inclusion in all marketing venues to promote broker
dealer products and sales concepts.
THOMAS F. CLARKE
www.tomclarkemarketing.com
Page 2
Home: 973-***-**** *********@***.*** Cell: 908-***-****
RIA Data & Systems Specialist (2003-2004)
• Member of a team responsible for the conversion from a propriety reporting platform to the APL platform which
resulted in systematic trading in advisory accounts.
• Collaborated with financial advisors regarding discrepancies and issues on the MetLife Enterprise Managed
Accounts.
Senior Marketing Representative – Securities (2001-2003)
Promoted MetLife Securities products and provided analysis on mutual fund choices for perspective clients to financial
advisors.
• Conducted Training and Sales Seminars.
• Participated in marketing programs to inform MetLife Advisors of new products and programs.
• Ensured problem resolution to fully assist MetLife Advisors in servicing clients.
• Created PowerPoint presentations based upon the wholesalers feedback and presented to MetLife Advisors.
• Developed the firm’s first learning manual for MetLife Advisors regarding products, investment software and
various websites.
• Provided technical assistance on hardware and software questions.
Marketing Support Specialist – Insurance (2000-2001)
Compensation Specialist – Insurance (1997-2000)
EDUCATION
Bachelor of Arts, Behavioral Sciences, Seton Hall University, South Orange, NJ
CERTIFICATIONS/LICENSES
NASD Series 6
New Jersey Institute of Technology, Web Authoring Certification
New Jersey Institute of Technology, Web Development Certification
New Jersey Institute of Technology, Site Management Certification
SKILLS
Microsoft FrontPage, Windows, PowerPoint, Word, Excel, Access, Publisher Flash, Adobe Photoshop
Adobe Acrobat Writer, Vignette Content Management Application, HTML, Java Script
COMMUNITY INVOLVEMENT
Youth Basketball Coach
Knights of Columbus
American Sportsmanship Association
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