Sales Management

Deepak Ahuja

Certified Lead SAP CRM Consultant

Phone: 650-***-****

Email: *********@*****.***

Professional Profile

Recent Emphasis

Application consulting and application solution development in CRM 2007 and ECC 7.0, with particular

emphasis on IC WebClient - Call list Management, Agent Productivity Tools, Interactive Scripting, Rule &

Category Modeler, Marketing, Campaign Development, Newsletter Management, Market Segmentation,

HTML mail form development, Bounce Management, ERMS, SMTP integration, Sales Cycle (Lead-

>Opportunity->Quote->Sales Order), Sales Force Automation – Territory Management, Pipeline

Performance Management, Account & Contact Management and core CRM foundation (Business

Partners, Actions, Partner & Organizational Determination, Business Transaction configuration, SAP

Workflow integration).

General Experience

Deepak is a certified SAP CRM Application consultant with 5 years experience in implementing SAP

CRM solutions, 9 years of IT experience and over 12 years of industry domain experience, including

several senior international positions in Sales & Marketing and Supply Chain within the apparel sector.

His recent experience is in CRM 2007 with specific emphasis on design and Implementation of Pipeline

Performance Management, Opportunity Management, Web UI modifications, IC WebClient and SAP

CRM Marketing including Campaign Management.

Key Strengths

Substantial industry and senior Customer Relationship Management experience, coupled with detailed

systems experience gives Deepak a rare ability to grasp underlying CRM business challenges and to

deliver tangible solutions that address them, through the pragmatic delivery of SAP technology. Over the

years Deepak has developed an approach that helps him address any challenges in the implementation

of SAP CRM Solution. Wide industry experience both in business and technology has provided Deepak

with the ability to identify technical/functional pitfalls and the ability to communicate them to the client

indicating the risks they pose to the project. Deepak is extremely resourceful and repeatedly identifies

solutions for clients that are future proof, based on best practice and that avoid enhancements.

SAP Top Contributor 2008 (sdn.sap.com / bpx.sap.com).

Personal Attributes

Mature, self-motivated and persistent with plenty of patience and extremely resourceful, Deepak works

calmly under pressure to ensure timely delivery and that all deliverables add value to the client. Deepak is

excellent within a team environment and also a self-starter with sufficient breadth of experience to deliver

on his own.

Level

Functional Consulting – Blueprinting (Conducting Workshops, requirement gathering, preparing blueprint

documents), Realization (System Configuration, functional specification for FRICE items), Testing

(working knowledge of Mercury Test Director), Deployment, Go-Live Support, Knowledge Transfer,

Application Development, Business Management, ASAP Project Methodology.

Companies

Belden Inc.,Home Depot Supply, Varian Inc, Golden Gate University, NSF, Arvind Mills.

Deepak Ahuja

SAP Technical Expertise

SAP CRM Enterprise Marketing Expert

SAP CRM 2007 Web UI Expert

SAP CRM Interaction Centre Expert

SAP CRM CIC Expert

SAP CRM Campaign Management Expert

SAP CRM Newsletter Management Expert

SAP CRM Market Segmentation Expert

SAP CRM ERMS & E-mail Bounce Management Expert

SAP CRM Call List Management Expert

SAP CRM HTML Mail Form Development Expert

SAP CRM External List Management Expert

SAP CRM Lead Management Expert

SAP CRM List Management Expert

SAP CRM Activity Management Expert

SAP CRM Enterprise Sales Expert

SAP CRM Opportunity Management Expert

SAP CRM Pipeline Performance Management Expert

SAP CRM Territory Management Expert

SAP CRM Order Management Advanced

SAP CRM Enterprise Service Advanced

SAP CRM Master Data Advanced

SAP CRM Web Channel Working Knowledge

SAP CRM Middleware Working Knowledge

SAP CRM Pricing Working Knowledge

SAP CRM Product Catalog Setup Working Knowledge

SAP CRM Product Master Skilled

SAP CRM-ISA Shop and User Management Working Knowledge

SAP IS-U/Customer Service Skilled

Project Experience

Project Belden Inc., Chicago, United States, 03/2009 to Present

Role: Lead SAP CRM Consultant

Global Implementation of SAP CRM 2007 for a high-speed electronic cable manufacturing company.

Working on the blueprint and realization phase of SAP CRM Sales implementation, his role is:

To manage client relationship to ensure client expectations are met.

Lead client workshops/presentations to gather business requirements and work out the final solution.

Design and implement CRM Solution as per best practice in the areas of Sales Force Automation

(Territory Management, Opportunity Management, Pipeline Performance Management), Campaign

Management.

Design & Coordinate Various BI reports for Sales and Marketing.

Deepak Ahuja

Project De Villiers Walton Inc., Professional Services, San Bruno, US 12/2008 to 02/2009

Role Lead SAP CRM Consultant

Development of accelerated implementation service for SAP CRM 2007. Lead role to develop packaged

services provision in SAP CRM Marketing with specific emphasis on Campaign Management and SAP

CRM Sales with specific emphasis on Sales Force Automation Opportunity Management and Pipeline

Performance Management.

Project Home Depot Supply, San Diego, United States, 07/2008 to 11/2008

Role Senior SAP CRM Consultant

SAP CRM 2007 IC WebClient Implementation at a Wholesale Distribution company at San Diego, CA.

Deepak was responsible for the design and implementation of key elements of SAP CRM IC WebClient.

His work included requirements gathering, workshop facilitation, client presentations, blueprint and

functional specifications, system configuration, user guide preparation and knowledge transfer to client

IS/business team members. He was responsible for Call List Management and Agent Productivity Tools

which included configuration of the Agent Inbox, Alerts and Broadcast Messages, Interactive Scripts etc.

He was also responsible for configuring Activity Management, Interaction Records and CRM 2007 Web

UI.

Project Varian Inc., Palo Alto, United States, 10/2007 to 07/2008

Role SAP CRM Consultant

SAP CRM 5.0 Marketing implementation at a high-tech and bio-tech manufacturing company. Deepak

was responsible for the design and implementation of key elements of SAP CRM Marketing including

integration with core CRM & SAP Basis elements - Business Partner Management, Activity Management,

Sales integration and SAPConnect infrastructure integration. He was also responsible for setting up the

marketing calendar and converting marketing requirements into HTML mail form content and the

associated development and configuration of that solution. He was responsible for setting up Bounce

Management and ERMS for inbound mails and including the associated SAP CRM Workflow integration.

His work included ASAP-aligned requirements gathering, design specification, system configuration, user

guide preparation, knowledge transfer to client IS/ business team members, testing and go-live support.

Project NSF, Lagos 01/2005 to 12/2006

Role SAP CRM Consultant

Implementation of SAP CRM Sales, Marketing and Interaction Center. Involved in Complete System

Development Life Cycle (SDLC) using ASAP methodology. Led discussions with key business users and

the client functional team in order to create business blueprint document mapped business requirements

into SAP CRM including identification of any functional gaps. Configured major components of Campaign

Management, Lead Management, Opportunity Management, Quotation Management, Order

Management, Activity Management, Sales Force Automation – Territory Management. Conducted end-

user training, knowledge transfer, documentation and preparation of training manuals.

Deepak Ahuja

Company Bhojraj Chanrai Group, Lagos 05/2000 to 12/2004

Role Head – Sales & MIS

Overall responsibility for Sales from 2 companies of the Bhojraj Chanrai Group - Textiles and Bed-ware.

Responsible for MIS division which included maintenance of all IT infrastructure and the generation

regular management reports.

Company The Arvind Mills Ltd. Ahmedabad, India 07/1992 to 04/2000

Role Chief Manager – Sales & Marketing

Overall Sales responsibility for top-performing garment brand. Job responsibilities included managing a

distribution channel of 150 wholesale distributors and 5000 retailers.

Certification and Training

1981 – 1985 Gujarat University - Bachelor of Engineering

1988 – 1990 Gujarat University – MBA

2007 – 2007 Golden Gate University, CA US – MS Information Technology

2007 – 2007 SAP US - Certified Solution Consultant SAP CRM-Telesales CRM 5.0

2009 – 2009 DVW - SAP CRM 7.0 RKT training

Deepak Ahuja

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