Management Sales

A JAY H EGDE

*** ******* ****, ****** ****, CA- *4404

● a h e g d e @ c h i c a g o b o o t h . e d u ● Mobile: 650-***-****

SUMMARY

Result oriented technology executive with 18+ yrs of experience in effectively leveraging technology to

achieve corporate business goals while lowering operating costs. Possess diverse business knowledge with

expertise in product development, business process outsourcing, and business technology strategy; process re-

engineering, consolidation and transformation in Finance, Telecom, Hospitality, Consumer Goods and

Automobile industry.

PROFESSIONAL EXPERIENCE

GE Money, Bangalore, India May-2007 to Present

Assistant Vice President – Marketing Applications

• Manage long-term strategic planning of the organization. Responsible for multi-country product team

management (India, Thailand & China), revenue growth, geographical expansion, business development,

key staff recruitment, business unit strategy and processes.

• Drive product development road map, design, build, test and change management, critical to Call Center,

E-Commerce, Customer Data Management, CRM and Marketing.

• Performed market opportunity analysis and feasibility studies for implementing enterprise data

management & current generation CRM and technology solutions within GE Money worldwide (Asia-

Pac and Europe) for customer acquisition and loyalty.

• Outline sales strategy and lead sales team resulting in 20-30% sales growth within Asia Pac and Eastern

European countries.

• Responsible for vendor selection and contract negotiations for shared services, field service delivery, and

business process outsourcing.

• Responsible for team recruitment and mentoring, resource planning, budget management, working with

business leaders to understand the key technology drivers, building relationship with multi-country IT

and Marketing to create product enhancement roadmap.

• Responsible for product scope management, prioritization of product feature, manage the QA teams,

delivery of product release on time and within budget.

• Responsible for multi-country project & program management status updates and product road map

delivery to the CIO.

Application Used: Oracle OWB, J2EE, Oracle, SQL Server, Informatica, Crystal Reports, ER-Win and

Business Objects

Wyndham Hotels & Resorts, Orlando, Florida Mar-2006 to Apr-2007

Director – IT Applications

• Collaborated with CIO and Senior Vice President of marketing, operations and strategy to provide IT and

marketing solutions globally.

• Built and managed an IT & Marketing team comprising of over 80 team members distributed in India, Australia

and USA.

• Responsible for outsourcing the projects and managing the outsourced projects as part of a senior leadership team.

Grew an offshore team to over 100 members and delivered the solution which was cost effective and differentiated

itself from others to be competitive in the market place.

• Responsible for human resource management, cost management, benefits management, change management,

procurement, risk analysis, integration management etc. for the entire application development, data

warehouse group and CRM team.

• Managed 80+ terabyte enterprise data warehouse with master data management for faultless functioning and acted

as a single point of contact for managing data services vendors like Acxiom, USPS, Harte-Hanks, OneSource and

Donnelley Marketing

• Managed Data Center operations for 24/7 faultless functioning of online reservation system & marketing

applications.

• Provided strategic and tactical expertise to manage large-scale IT changes due to M&A. Actively participated

in leading IT delivery teams to address SOX Audit Assessment and PCI compliance requirements.

• Responsible for human resource management, cost management, benefits management, change management,

procurement, risk analysis, integration management etc. for the entire data warehouse group and CRM team.

• Responsible for cost savings of over 22Million USD per year by outsourcing the reservations and marketing

call-centers and an additional 5 Million USD by outsourcing the IT resources.

Application Used: MS-Windows, Oracle, Informatica, Epiphany IM and OM, Siebel, Epiphany SFA, OneSource,

XML, Java, Web Methods

WASHINGTON MUTUAL, Vernon Hills, Illinois Mar-2003 to Mar-2006

Technology Manager

• Managed the complete turnaround of the home loans marketing by forging alliances, coordinating the

communication campaign and defining guidelines for future products portfolio. Helped home loans division

in setting up its Siebel Call-Center application, CRM and IT team, advised on implementation of lean

operations model in bank back-office, and applied best practices.

• Responsible for Restructuring, performing due diligences, business case examinations and essential

preparations for conducting subsequently business transactions.

• Responsible for cost-benefit analysis for outsourcing offshore call center, resulting in annual savings of $28

million for IT department.

• Direct and oversaw the prioritization, analysis, design, development, testing and release of Web-services,

Sales force automation and Siebel implementation.

• Reduced annual costs by $18 million by transitioning 45 third-party consultants; established internal IT team

to oversee IT applications involving Custom IT applications, Siebel Product Suite, Business Intelligence

Applications, Data Warehouse, EAI and CRM applications.

• Facilitated and drove product roadmap delivery and communication including setting aggressive but realistic

project schedules.

• Responsible for increase in half year revenue by $75 Million through customer retention and acquisition by

leveraging campaign management application and analytics.

• Directed technology teams that earned Gartner Publications’ 2003 Best Data Warehouse & CRM Implementation

Award.

Application Used: Unix, Oracle, Informatica, Unica, Seebeyond, Epiphany IM and OM, KXEN, Siebel, Brio,

Cognos, Business Objects.

EDS, Milan, Italy and London, England Apr-2001 to Mar-2003

Technical Manager

• Managed projects to analyze and meet clients’ e-business and marketing needs.

• Provided pre-sales and post-sales operations support for integrated data warehouse build and implementation

of a marketing and sales force automation application, a $22 million project.

• Responsibility included forecasting customer and mailing performance at different segments, providing

support to marketing partners in branding, developing informational and financial objectives in campaign

program development.

• Software assessment, selection and analysis for a leading telecom group, business case examinations for

subsequent operations. Responsible for setting up a technology team comprising of hardware, data warehousing

and CRM expertise.

• Lead the QA team to ensure the software solution was released with minimal risk to business.

• Worked with executive management to understand business drivers, market requirements and to devise

competitive technology strategies.

• Defined and selected the appropriate process that ensures projects are completed correctly and on time.

• Successfully rolled out the integrated data warehouse, cell-center and CRM solution in Italy, England and

Austria for Hutchison Whampoa. Resulting in significant customer retention and acquisition.

Application Used: Unix, Oracle, Informatica, Chordiant, Crystal Reports, WebMethods, Epiphany IM and OM

E.PIPHANY, INC. (funded by KLEINER PERKINS BAUFIELD), Atlanta, Ga. May-2000 to Mar-2001

Solutions Architect

• Served clients with a focus on strategy, organization, marketing/sales, change management, business building,

new emerging market entries, product implementation etc.

• Responsible for architecting and leading professional services teams to deliver enterprise data warehouse and

campaign management applications.

• Acted as a liaison between firm and high-profile multi-million dollar clients such as Xerox, Kodak, Discovery

Channel, Sportsline.com, Lehman Brothers, Best Buy, Nissan Motors, and Merrill Lynch.

• Performed market research and competitive analysis of competitive products and assisted in pre-sales activities.

• Worked with peers on other brands and domains to document and distribute best practices.

• Directed workshops on acquiring critical client information and establishing strategic vision in relation to CRM

projects, formulated project specifications, and communicated project goals to technology teams.

Application Used: Unix, Oracle, SQL Server, Crystal Reports, Informatica, Epiphany IM, OM and SFA

KPMG CONSULTING, INC., Vienna, Va. Aug-1996 to May-2000

Manager

• Led 20-person team in restructuring supply chain, in architecting a data warehouse for business

intelligence to make it efficient for go-to-market strategy worth $220 million business.

• Actively worked on expansion strategy and innovation, provided market entry analysis and feasibility studies

for top management.

• Led implementation of centralized supply chain management system for Burlington Air Express, generating

additional annual revenue of $12 million.

• Actively involved in pre-selling and post-sale support.

• Worked extensively on customer activation and acquisition programs. Designed and implemented multi-million-

dollar business intelligence application for Campbell’s Soup.

• Led 40-member KPMG team in development of a data warehouse for Knowledge Portal and Best Practices.

Application Used: Unix, Oracle, Informatica, Cognos, Brio, Microstrategy

COOPERS & LYBRAND (PwC), Westport, Conn. Dec-1992 to Aug-1996

Consultant

• Designed and implemented online patient demographics and concierge management system for Sloan’s

Cancer Kettering (NY), resulting in annual $500,000 savings in employee costs.

• Participated in the design of a multi-terabyte warehouse providing Six Sigma reporting for GE (Fairfield,

CT).

• Developed and implemented online banking system for Central Bank of Nigeria

• Led a team in designing, developing and implementing a stock brokerage application for Maybank, Malaysia.

• Developed pharmacy board registration application for Ministry of Health, Singapore

Application Used: Oracle, Sybase, Open Ingres, Data Pump, Visual Basic and Power Builder

EDUCATION

• UNIVERSITY OF CHICAGO, Chicago, Illinois – MBA 2005

• KARNATAKA UNIVERSITY, Dharwar, India - Bachelor’s in Engineering - electronics &

communication, 1992

PERSONAL

• Citizenship – Dual Status ( India and USA)

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