Marketing Training
Resume:
William A. Stein
Tempe, AZ 85282
*********@*****.***
Executive Profile
A versatile professional and energetic team player possessing a unique blend of creative and analytical talents in:
• Marketing communications
• Corporate communications
• Writing, editing and proofreading
• Photography
• Project management
• Strategic planning and business consulting
• Accounting, banking, finance, software and health care industries
Professional Experience
2002-2008
Communications Consultant, Marketing, North Memorial Health Care, Robbinsdale, MN
• Wrote, edited and managed production of print and electronic communication materials.
• Assisted with media relations, public relations and crisis communication efforts.
• Consulted with internal departments to create strategic marketing communication plans.
• Developed, conducted and analyzed reader surveys.
• Advised community foundation with fund-raising materials and other communications.
• Major projects included websites, monthly employee magazine, quarterly consumer health newsletter
(distribution 150,000), email marketing, social media, annual reports, collateral used for state lobbying
efforts and advertisements.
• Efforts raised prominence and effectiveness of publications and increased awareness of
organizational services and accomplishments.
2002-present
Freelance Writer and Photographer, Independent
Provide a variety of photography and writing services. Photography has been used in local newspapers
and brochures. Writing includes feature and human interest profiles, customer success stories, public
relations and advertising and promotional writing.
1996-2001
Editor, University of Minnesota Medical School, Minneapolis, MN
Managed and produced all communication activities for the University of Minnesota’s Department of
Pediatrics and its nonprofit fund-raising arm. Projects included newsletters, press releases, annual
reports, feature stories, recruitment brochures, websites, grant proposals, annual fund letters and a
regular column in the Minnesota Vikings’ NFL Insider magazine. Communications required the ability
to simplify complex scientific research for lay audience. Strategies effectively informed the public
about department’s accomplishments and helped triple financial support of new research endeavors.
1995-1996
Financial Applications Consultant, International Business Systems, Folsom, CA
Implemented financial accounting software and provided on- site customer training and client support.
Assisted with creation of marketing and training materials, product brochures, training presentations
and training course catalogs. Efforts facilitated smooth implementations of complex software and
raised professional image of company publications.
Previous Experience
Marketing and Financial Consultant, Independent, Minneapolis, MN
Created marketing communications strategies for clients to identify, reach and meet the needs of their
target markets. Conducted financial, operational and organizational efficiency audits for companies in
various industries.
Senior Business Analyst, Norwest Bank (now Wells Fargo), Minneapolis, MN
Performed on-site business reviews of bank customers. Summarized findings in written reports for
bank management. Recruited, supervised and trained new business analysts.
Senior Accountant, Coopers & Lybrand, Minneapolis, MN
Planned, supervised and coordinated audits to ensure the accuracy of client financial statements for
investors.
Audit Assistant, Touche Ross & Co., Washington, DC
Audited nonprofit organizations. Assisted with college recruiting and proposal writing.
Other
Education
College of William & Mary, Williamsburg, VA, BBA Accounting, Journalism Sequence
Proficiencies
Microsoft Office (Word, Excel, PowerPoint, Access), basic HTML, Dreamweaver,
Photoshop, InDesign, social media, content management systems, search engine optimization,
eMarketing, AP style
Certifications
Certified Public Accountant, Virginia
Series 6 and Series 63 Certification
Personal
Authoring book titled Survival Kit for the Twin Cities Transplant
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