Sales Marketing

Georgette Varela

Mobile 786-***-**** • ***********@*****.***

Portfolio http://drop.io/GVarela_Portfolio

Professional Development

Account Planning Boot Camp

Miami Ad School – Miami, FL

Graduated: March 2009

Bachelor of Arts in Economics with a Major Plan of Study in Business

University of Illinois, Urbana – Champaign, IL

Graduated: May 2007

Professional Experience

Martin Williams Advertising, Minneapolis, MN

June 2009 – Present

Account Planning Intern

• Exploratory research (both quantitative and qualitative) for consumer insights and strategy

development; especially in support of new business efforts.

• Developing consumer/participant profiles and personas using secondary data sources such as

Yankelovich, MRI, and Forrester.

• Helping to develop the strategic course for the communication, this includes what the idea is, how

it will create experiences and where the idea can have traction.

• Diagnostic research on initial creative ideas, to determine what effect the communications are

having on attitudes toward the brand, and how individual elements are working.

Adelante Live Inc., Miami, FL

June 2008- June 2009

Event Specialist

• Key member of sales / marketing team. Promoted Malibu Rum, Jameson Irish Whiskey, Kahlúa,

and American Honey at various venues across south Florida.

• Implemented experiential marketing programs targeted towards specific demographics.

• Executed brand activation. Accomplished sales and marketing goals.

Team Enterprises, Fort Lauderdale, FL and Champaign, IL

Jan. 2006 – June 2009

Event Specialist

• Key member of sales / marketing team. Promoted Miller Lite, Miller Chill, Bacardi, Dewar’s, and

Grey Goose at various venues across south Florida.

• Implemented experiential marketing programs targeted towards specific demographics.

• Key objectives of which were to increase brand awareness, stimulate repeat purchase and boost

sales.

Preferred Care Partners, Miami, FL

May 2007 – Dec. 2008

Data Analyst

• Responsible for compiling, analyzing and reporting patient data dealing with member

demographics, medical loss ratios, and payment history.

• Proficient in the use of SQL for retrieval, analyzing and reporting of patient data, and displaying

data in Crystal Reports format.

• Key interface/contact for receiving encounter data from company delegates.

Skills

Bi-Lingual: English and Spanish, SQL, Crystal Reports, MS Office, PowerPoint

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