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Project Manager Marketing

Location:
Reading, PA, 19607
Posted:
March 09, 2010

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Resume:

Suzanne Leach Magrowski

610-***-**** (h)

610-***-**** (c)

*******.*********@*****.***

www.linkedin.com/in/suzannemagrowski1

http://sites.google.com/site/suzanneleachmagrowski

Now: On fire.

An award-winning copywriter, creative team leader, and results-oriented strategic thinker, I’m fired up

by taking on your marketing communications challenges and making the difference you’re looking for.

My experience spans all media, including print, web, broadcast, collateral, alternative media, and

direct mail. With both agency and client-side experience, I offer political savvy to help your team

navigate otherwise-limiting obstacles.

Then: Bachleda Advertising, Schaefferstown, PA 5/2008 – 10/2008

Creative Director – Copy

“Suzanne has done a great job improving the quality of our creative.”

–Mike Bachleda, President

• Introduced process and procedures to improve workflow productivity.

• Managed agency’s PR efforts via web and electronic media.

• Decreased agency’s previous start-to-finish copy/concept delivery time.

Clients included: UGI Energy Services, AmeriCU Credit Union, Diversified Systems, F&M Trust,

Jonestown Bank & Trust, Rauch Financial

Circa Healthcare, Exton, PA 3/2007 – 3/2008

Senior Copywriter

• Refined level of creative product by infusing work with audience-friendly copy approach.

• Increased attendance at client’s trade show environment by collaborating on promotion of

unique, interactive game presented at booth.

• Developed engaging online training quizzes to enhance web-based instruction.

Clients included: Intervet, Inverness Medical Professional Diagnostics, Genencor, Boehringer

Ingelheim Vedmedica, Inc., Starfinder

Thomas Advertising Communications, Exton, PA 5/1997 – 3/2007

Associate Creative Director • Copywriter

“Suzanne’s enthusiasm and energy kept spirits up throughout the agency, even during long hours

and under demanding pressure. I would work with Suzanne again in a heartbeat.”

–Don Kohri, Director of Client Services

“Suzanne is a champ at positioning problem-solution creative. She cuts through the minutiae to the

salient points, and remains persistent in building the brand case that you would be hard-pressed to

argue against in the court of economics.”

-Stephanie Byrd-Harrel, Account Supervisor

• Collaborated on development of the agency’s first website as well as its redesign.

• Instituted workflow improvements on continual basis.

• Led agency’s hiring committee in seeking out/interviewing new employees.

• Developed creative solution that helped national mortgage company grow its subservicing

business from virtually unknown to the second largest in the country.

Thomas Advertising Communications, continued

Clients included: GMAC Mortgage, GMAC Bank, CSC – Corporation Services Company,

Comcast, Gawthrop, Greenwood & Halstead, P.C., Verizon Wireless, Cingular, PECO,

Comcast, Commonwealth Bank, Rorer Asset Management, Villanova Capital, MAB Paints,

Devon Hill Motors, AmeriSource Bergen

The Anderson Group, Reading, PA 1996 – 1997

Copywriter

• Leveraged client-side creative management skills in agency creative role.

• Won first gold Addy and advanced to Division II in New York to win certificate.

Clients included: Arrow International, HealthSouth Reading Rehabilitation Hospital, National

Penn Bank, Lebanon Seaboard, Time Warner Cable, First Leesport Bank

Another life: Wachovia (Meridian Bancorp, Inc.), Reading, PA 1985 – 1996

Assistant Vice President • Director, Creative Services

“Suzanne ‘taught me the ropes’ when I joined the Meridian Bancorp marketing department and we

continued to work together for eight years. Her creativity and writing skills, combined with her ability

to oversee many projects at one time, resulted in the development of literally hundreds of marketing

campaigns that won many awards and increased business for our company during that time period.”

–Margaret Merlino, SVP, Wachovia Securities

• Developed and managed in-house creative services department staff of six.

• Concepted, wrote, and supervised art direction of marketing solutions for retail, commercial

services, mortgage, and internal communications.

• Led creative team in launch of the company’s very first website.

Previously, advertising project manager and agency liaison for select product lines; and

community relations administrator.

Before: Susquehanna University, Selinsgrove, PA

B.A., English, cum laude

Significant

Extras: STS Substitute Teacher Service Jan 2009 -

present

Substitute Teacher, Reading, PA

Leverage career skills of flexibility, adaptability, effective presentation, and “thinking-on-

my-feet” to provide stable, reliable leadership in elementary and middle school classrooms

of inner-city school district.

Berks Classical Children’s Chorus, Reading, PA 2006 - present

Marketing Communications Chairperson

Perform marketing, brand management, and advertising creative services on a pro bono

basis.



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