Sales Manager

AJA PETERS

*** ***** ***** ****. ***. #**** • Pompano Beach, FL 33062 • Phone 917-***-****

E-mail: **********@*****.***

OBJECTIVE

Seeking a position in an organization where an energetic spirit, creative thinking and savvy business personality are valued and

utilized to achieve continued success for the company.

EXPERIENCE

SUNBOUND FORT LAUDERDALE, FL

Sales & Marketing Manager June 2007 – June

2009

• Develop full service corporate incentive programs for up to 2,000 guests, with revenues ranging from $20K to $500K

• Manage client goals and anticipate client needs to ensure seamless event management

• Responsible for training all new hires

• Implement and continue to improve company procedures to enable all departments to operate effectively and efficiently

• Establish and maintain relationships with clients, incentive houses and properties

McCANN ERICKSON NEW YORK, NY

Account Supervisor September 2006 - February

2007

• Expanded the client's business by planning, fostering, creating and delivering effective advertising through integrated marketing

platforms

• Coordinated all resources of the agency as it pertains to client needs amongst all divisions including Creative, Media, Strategic

Planning and Finance

• Managed production process from creative development to traffic

• Performed competitive research and analysis on a weekly basis

• Supervised and developed the skills of Account Executives and Assistant Account Executives

CHILDREN WORLDWIDE FASHION NEW YORK, NY

Director of Marketing, PR & Licensing; Department Head March 2005 -

August 2006

• Developed annual marketing calendars to effectively promote each brand during key selling periods, while maintaining

consistency with licensor marketing objectives and standards

• Managed budgets by forecasting needs, allocating resources and preparing quarterly and year-end reconciliations

• Created and executed in-store promotions and events to increase sales and strengthen brand awareness

• Directed corporate communication and public relations initiatives, including press releases and company announcements, look

book development and production and nurtured editor relationships to generate product placement for each brand

• Presented new business sales pitches to potential partners

• Supervised store planning functions, including fixture and visual development for department and specialty stores,

implementation at retail and budget maintenance

• Motivated field personnel through sales contests and reward programs

• Coordinated all elements related to tradeshows including booth design, approvals, installation and budget

TOMMY HILFIGER, USA NEW YORK, NY

Manager of Marketing and Brand Development August 2000 -

March 2005

• Managed the development of multi-media marketing plans and initiatives from concept to implementation in the marketplace for

a minimum of 10 businesses at a time, including new product launches

• Responsible for national advertising shoots from timetable development through post-production and budget reconciliation

• Managed national promotions from strategic planning and concept development through execution

• Partnered with events team to develop and execute retail programs to generate sales and deliver clear and consistent messages to

the consumer

• Collaborated with public relations team to communicate product initiatives and encourage media exposure in conjunction with

ongoing marketing strategies

• Acted as primary contact for outside creative and media agencies for all issues related to national and retail advertising shoots,

national, regional, trade and online advertising and production of respective creative materials

• Developed strategic alliances with external companies and organizations to leverage exposure and broaden awareness

• Created competitive analysis reports on a monthly basis

• Maintained and reconciled multi-million dollar marketing budgets

Editor, Tommy Hilfiger Corporate Newsletter July 2001 - March

2005

• Published quarterly newsletter distributed to employees worldwide

• Developed and maintained content, timeline and budget

EDUCATION

UNIVERSITY OF FLORIDA GAINESVILLE, FL

Bachelor of Science in Recreation, Parks & Tourism, December 2000

REFERENCES

Available Upon Request

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