Sales Marketing

Rick Iacoboni

**** *********** *****, ***********, ** 44141 Cell: 440-***-**** / E-mail: ********@***.***

MARKETING PROFESSIONAL

Marketing communications professional with proven background in developing multi-dimensional marketing

campaigns for small businesses to Fortune 500 companies. Successful in creating brand awareness that

builds name recognition, increases sales and improves market share. Demonstrated expertise:

Marketing / Branding Campaigns Website / Blog Creation

Sales / Business Development Trade Shows

Public / Media Relations Product Launches

Collateral Materials Editor / Copywriter / Advertising

PROFESSIONAL EXPERIENCE

DOMARI MARKETING ( 2006 – PRESENT)

(FULL-SERVICE MARKETING COMMUNICATIONS AGENCY)

Independent Marketing Practitioner

Developed client base, built relationships and sold professional marketing services for small to

medium-sized, Northeast Ohio-based companies

Created and implemented marketing and branding programs through grassroots marketing.

Initiatives include collateral materials, media relations, websites, blogs, E-mail blasts, direct mail,

trade shows, advertising, 3-dimensional marketing and promotional items.

Results:

Increased top-of-mind-awareness augmented sales for clients in industries such as home improvement,

insurance, food services, professional services, entertainment, dental, cosmetics, floral, non-profit, retail.

Partial client list: Westfield Insurance, Lube Stop, Hudec Dental, Zeppe’s Pizzerias, Somrak Kitchens.

TREMCO INC. -- SEALANTS DIVISION ( 2002 - 2005)

(CLEVELAND-BASED MANUFACTURER OWNED BY RPM INTERNATIONAL, INC.)

Marketing Manager

Created/implemented marketing initiatives to improve market share position and branding in the residential

window and OEM markets.

Designed art / wrote copy for ads, news releases, newsletters, trade shows, POP displays, product labels

and collateral materials.

Managed, planned and produced national trade show booths.

Executed advertising, promotional and direct mail campaigns around new product launches.

Designed and maintained website.

Media relations - placed stories in national industry print media. Handled media requests.

Provided sales support – rep kits, sales reports, pie charts, costing, inventory, samples, etc.

Results:

Division sales grew from $7.8 million in ’02 to $18 million in ’05.

Desktop publishing saved division an estimated $10,000/year from outsourcing graphic services.

Aggressive marketing initiatives increased brand awareness and favorably positioned division as a key

player within the target industries.

Arming sales reps with professional collateral materials aided in the prospecting-to-closing process.

(CONTINUED)

BUILDER’S WORLD, INC. (1992 – 2002) (1992 – 2002)

(CLEVELAND-BASED HOME IMPROVEMENT COMPANY)

Director of Marketing

Created and implemented multi-faceted advertising and promotion campaigns.

Wrote and edited copy for print ads, news releases and collateral materials.

Coordinated BWI’s participation in trade shows and parade of homes.

Created targeted marketing databases for direct mail campaigns.

Placed stories in local and industry print media. Handled media requests for interviews.

Results:

Re-positioned BWI as major player in home improvement and new construction markets.

Over 500,000 people were exposed to BWI product displays at trade shows / parade of homes.

Retail showroom traffic increased. Builder account base expanded.

BWI became Cleveland’s #1 independent KraftMaid Cabinetry dealer in terms of volume.

Human Resources / Safety Manager

Created employee handbook and workplace substance abuse/hazardous materials policies.

Recruited, interviewed and selected employees. Conducted background checks.

Compiled job descriptions. Scheduled employee training seminars. Planned and implemented safety program.

Results:

Drug / alcohol-free work environment increased employee performance and reduced workplace accidents.

Saved over $10,000 in workers compensation premiums. Minimized work-related accidents.

COSE - COUNCIL OF SMALLER ENTERPRISES (1985 - 1991)

(SMALL BUSINESS DIVISION OF THE GREATER CLEVELAND GROWTH ASSOCIATION)

Marketing Communications Manager

Created and implemented marketing and public relations activities for group health care, education and

government advocacy activities.

Wrote copy and produced, edited COSE Update magazine

Created and produced annual reports, direct mail, collateral materials and news releases.

Established and maintained media relations on local, regional and national levels.

Placed COSE on radio/television news-talk shows and in newspaper/magazine articles.

Results:

COSE became Northeast Ohio’s most recognized small business resource.

Aggressive marketing campaign resulted in well-attended programs and utilized services.

COSE became the nation’s largest small business organization.

COSE’s media relations program was the most successful within the Chamber.

OTHER EXPERIENCE

Ohio Bell Communications (1984): Wrote copy and produced collateral materials (newsletter, flyer, etc.)

Cleveland Grand Prix (1984): Wrote and edited copy for collateral materials and news releases.

Agora Ballrooms (1981-83): Contracted for, produced and promoted special events for franchise network.

WDMT-FM 108 (1980-81): Prepared news releases, wrote ad copy and scheduled ad spot runs.

EDUCATION

Master of Arts, Speech Communication – Bowling Green State University (March, 1980)

Major: Public Relations GPA: 3.1

Bachelor of Arts, Communication – Bowling Green State University (June, 1978)

Major: Interpersonal and Public Communication GPA: 3.0

Speech Instructor / Graduate Assistant – Bowling Green State University (1978-79)

Internship: Blossom Music Center (Summer, 1978)

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