Jerold Hawkins
*** ********* ***. *******, ** ***17
phone 248-***-**** email: ********@*******.***
OBJECTIVE
A synergy Ecommerce Marketing position requiring strong interpersonal and team cohesion skills that allows me to use my self-
motivation and leadership abilities in relation to search digital media.
DESIRED OCCUPATION
Search Engine Optimization Analyst/Internet Marketing Analyst/Ecommerce Marketing Specialist
EDUCATION
Bachelor of Science in Communications, Minor in General Business, Oakland University, Graduated August 2008. Associate of
Business Administration, Macomb Community College, Graduated Dec. 2005
EMPLOYMENT EXPERIENCE
Employer: AT&T Advertising Solutions
Title: Advertising Consultant
Location: Troy, Michigan
Duration: December 2008 - Present
Job Duties: Design adverting campaigns for small businesses in the Midwestern region. Initiating and make live in-person
presentations to sell advertising products and solutions (print, Internet, websites, search engine) that will allow customers to realize
their business goals. Conducting account analysis and preparation. Conducting in-depth data collection to monitor performance of
internet advertising campaigns. Tracking online advertising campaigns to monitor results and progress. Consulting with customer
accounts to develop and implement value-adding marketing and advertising strategies. Assisting accounts with creative advertising
design. Insuring customers understand the value and return of an effective advertising program. Providing account management and
customer service.
Employer: Brand Labs Ecommerce Marketing
Title: Search Engine Optimization Analyst Intern
Location: Rochester, MI
Duration: May 1, 2007-September 15, 2008
Job Duties: Conducting Search Engine Optimization (SEO) and Search Engine Marketing (SEM) for venture capitalist, established
manufacturers, and online businesses nationwide. Worked extensively with Pay Per Click (PPC), Google Analytics, Yahoo
Marketing Solutions, and Microsoft AdCenter. Used direct marketing strategies to implement optimization for online retail
businesses, and worked extensively with Google Adwords and Google Adwords Editor to develop advertising campaigns and
increase traffic and revenue to our client’s websites. Updating landing pages for online web based clients, creating campaigns, ad
groups, keywords, and PPC budgets for our clients. Firm knowledge of affiliate marketing, internet contextual advertising, and
comparison pricing.
Employer: US Army
Title: Infantryman
Location: Fort Myer, VA
Duration: January 2001 - January 2004
Job Duties: Performing joint service ceremonies for the President of the United States and foreign dignitaries, executing over 400 full
honor military burials, remaining proficient in tactical infantry situations, sustaining excellent rifle skills and accuracy, working with
different branches of the military to accomplish a common goal, maintaining ideal discipline and self-control in high stress
environments, and protecting the United States against all enemies foreign and domestic.
SKILLS AND ABILITIES
Well educated on several different computer skills including operating software and internet applications.
Strong interpersonal and group written and oral communication skills
Worked on a Comcast aired sports showed covering local sports sponsored by Oakland University
Ability to analyze a plethora of business situations and come to an educated conclusion in a specified time frame
Technical vocational trade in Windows Vista/XP
Worked extensively with Excel, PowerPoint, Access, and Word at Macomb Community College
Generate strong leadership tactics instilled by the military
Ability to learn new systems and gainfully employ to newly acquired tasks.
CERTIFICATES AND LICENSES
Google Adwords Certified; 2009
Yahoo! Certified Representative; 2009
Internet Yellowpages.com Certified; 2009
Windows XP/Vista Vocational Trade
3 year Honorable Discharge from the United States Army