Matt R. Lei
*** *. **** **. *******, Illinois ***57
602-***-**** ********@*****.***
Profile
Highly motivated, proactive, problem solver seeking an interactive account/project management position within marketing and/or advertising agency.
Experience in client communication, project management, interactive and internal collaboration to add value and make an immediate, positive impact.
Professional Experience
(Freelance) Tribal DDB – Chicago, Illinois
- Responsible for internal processes/recruitment for digital creative and account management positions, reporting to the VP COO.
- I took over for the resource manager with only one-and-a-half days training. In managing, I needed to know what every team was working on and
when, how each project was progressing, and when/where I needed to shift people around or appoint a freelancer. I also wrote contracts for
freelancers and worked with outside recruiters, negotiating rates and vetting qualified freelance candidates
(Freelancing on my Own)
- Learned how to build and develop websites using, Dreamweaver, Photoshop, Flash, Fireworks, HTML, XHTML, CSS, PHP and JavaScript. I
became very comfortable with understanding the limitations and possibilities of the languages. I went back to school to and learned a lot on my own.
I have now developed and designed 6 sites: managed collateral development and distribution e.g. (Brochures, Newsletters, Posters, 110 pg
Member Handbook, and Flier)
- While working on the previous sites I still kept up my project/account management skills by dealing directly with the client, quoting and executing
each project. I have taken all of these sites from conception to completion.
- http://www.kynmailer.com
- http://hiremattatburton.com
- http://www.cei-electric.com
- http://www.linnealei.com
- http://www.multimediarecruitment.com
- http://www.pinecountryrestaurant.com
(Consultant) ZINDEV -Phoenix, AZ (Worked Remotely from Chicago)
- Championed new business development for Zindev, an interactive startup based in Scottsdale, Arizona. Promoting interactive initiatives including
website design/development, intranet creation, viral marketing, social media, Search Engine Marketing ( Search Engine Optimization – SEO, Pay
Per Click – PPC )
Account Manager, The Martz Agency
Scottsdale, Arizona April 2006 – March 2008
- Worked directly with client’s to determine their advertising and marketing needs
- Planning and executing strategic marketing plans
- Forecasting, budgeting, for clients and internally
- Responsible for client’s and interactive initiatives including SEM (SEO&PPC)
- Managed websites for major accounts
- Managed a team of four including a Jr. Account Executive, 2 - Account Coordinators, and 2 Interns
- Maximized client’s digital efforts including SEO, website development, banner ads, and email blasts.
- Worked closely on major accounts including Crescent Communities, Paragon CRT, Westgate Developers, and Gallagher & Kennedy Law Firm
Achievements
- Assigned the task of bringing the Las Vegas office into compliance with agency operational standards. I relocated to Vegas and implemented
internal processing consistent with the Scottsdale home office, trained support personnel, assisted in account management and facilitated billing
between the major client and the agency.
- I handled the digital efforts for our largest client, Westgate Living. Along with the client’s Director of Marketing, we developed an interactive site that
included virtual tours, photo gallery slideshows, stock and actual photography, interactive news and events listings. We also created the Westgate
Living sales video – which was a digital canvas, of eight 46” plasma screens, single presentation stretching 30-feet wide and 3-feet tall. Utilized HD
green-screen production, 2D and 3D motion graphics, compositing, and motion tracking. Working with a production house out of Chicago, we had a
tight deadline due to the fact Westgate Living was located next to University of Phoenix Stadium, where Super Bowl XLll (43) would be held. We
won the business in late October and had to deliver by late January. It was close but we made it.
Account Coordinator, Brightside Advertising
Tucson, Arizona November 2005 – March 2006
- Assisted account management in day-to-day advertising activities for client, Casino del Sol
- Responsibilities included client interface, tracking print advertising, GRP delivery, updating weekly status reports, and developing and executing
radio promotions, assisting in campaign creation and execution, conducted competitive research on surrounding Casinos
- Assisted in project management and execution of 6 commercials and 12 print ads for the upcoming campaign
Intern/Account Executive, KZON 101.5 FM
Phoenix, Arizona June 2005 – November 2005
- Advised prospects on advertising opportunities and how station demographics align with their business needs and audiences
- Managed advertising packages for existing clients, including relationship management, billing, added value, sales presentations, and promotional
support
- Assisted station in reaching quarterly sales goals through advertising sales and web promotion
- Pioneered the practice of making money off web ad sales in addition to radio spots
- Promoted movies such as the successful Wedding Crashers in the Phoenix market
Education
Northern Arizona University-Flagstaff, Arizona 2005
Bachelor’s of Science – Advertising. Minor - Electronic Media
Hanzehogeschool-Groningen, Netherlands 2003
Intensive seven-month International Communication program
Pedagogical Institute-Barnaul, Russia 1999
Summer program in Russian language and culture
Computer Skills
Proficient:
*Microsoft Word, *Microsoft Excel, *Microsoft PowerPoint, Microsoft Outlook
*MS 07 and previous versions
Intermediate:
*Dreamweaver, *Adobe Photoshop, *Adobe Fireworks, *Flash, HTML, XHTML, CSS, PHP, JavaScript, MySQL,
*CS3&CS4