Manager Sales

L. Neal Larkin

*********@*****.*** **** Yoakum Street Austin, TX. 78748 512-***-****

PROFESSIONAL PROFILE

• Dynamic, savvy, MBA-educated professional offering successful leadership in marketing, including track

record of online and print media project management, business development, contract negotiations and

international business.

• Skilled marketer who has created and executed high-impact, multimedia marketing campaigns that consistently

generated new revenue streams and achieved improved performance in targeted market segments.

• Motivated achiever who is recognized for combining program excellence, integrity, and innovation to achieve

immediate and long-term business goals and objectives.

• Proficient manager who has directed creative development staff, marketing agency relationships and vendor

relationships. Collaborated with crossfunctional staff teams, senior managers, board members, community

representatives, and consultants.

KEY COMPETENCIES GAINED THROUGH EXPERIENCE AND MBA PROGRAM

• • •

Competitive Analysis Niche Marketing Business Development

• • •

Market Intelligence Marketing Communications Marketing Strategy

• • •

Positioning Strategies Public Relations Product Development

• • •

Global Marketing Public Speaking Contract Negotiations

PROFESSIONAL EXPERIENCE

Manager, Marketing & Real Estate Development - International RAM Associates (Travel & Hospitality

Division); 2008 – Present

• Successfully expanded retail chain from regional brand to national brand – increased from five original start-up

locations to twenty during 2008 and 2009.

• Negotiate and consult on national corporate contracts for exclusive development rights with Hilton and Fairmont

Hotel brands – resulting in national expansion of stores in these hotels.

• Manage lease contract negotiations for installation of new stores in hotels – Successfully negotiated 15 contracts

between 2008 and 2009.

• Co-Manage division from start-up position to fully functioning national retail chain by directing all aspects of

marketing, public relations, store design/construction and new store opening.

• Design and execute strategic marketing and promotional plan that achieved exceptional market penetration and

resulted in exceeding projected expansion goals by 100%.

• Direct Web design from concept through testing - site increased store sales an average 5% per month.

• Manage creative teams/outside agencies in design, copywriting, production, and distribution of all print

collaterals, such as press kits, direct mailers, brochures, and point-of-purchase displays.

• Manage proposal and business development team responsible for bidding competitive opportunities – Awarded

15 contracts through proposal development.

L. Neal Larkin 512-***-****

Manager, Marketing Programs - International RAM Associates; 2007 – 2008

• Supervise creative teams/outside agencies in design, copywriting, production, and distribution of all print

collaterals, such as press kits, direct mailers and brochures.

• Co-Managed Contract Negotiations for join venture development – Resulting in expansion of operations into

Africa, China and Mexico.

• Developed aggressive marketing and business strategies for joint ventures in Mexico, China and Africa –

Resulted in rapid growth in new markets.

• Initiated and managed global marketing plans and marketing calendar for Mexico Joint Venture.

• Special Projects Manager for Southwest Airlines Account – Resolved international shipping issues and enhanced

Southwest customer service.

• Redesigned and implemented new tools for sales and budget forecasting for all divisions – Led to improved

system of accountability and quarterly forecasting.

• Member of cross-departmental ISO team assembled to develop policies and procedures for ISO certification.

• Implemented first corporate charity/giving program – Chaired the corporate culture committee.

Product Marketing Manager - Academic Superstore 2006 – 2007

• Managed developmental and educational products for K-12

• New product research and implementation – Negotiated selling rights for several new educational products,

resulting in expansion of product line.

• Coordinated product placement on website and in catalog – Ensured optimal presentation of products to

maximize sales.

• Developed and maintained working relationships with vendors and dealers.

• Managed project to expand operations into Canada – Designed new sales website and negotiated vendor

contracts for Canadian sales rights, resulting in an increase in annual sales by 20%.

EDUCATION and PROFESSIONAL DEVELOPMENT

• Master of Business Administration in Marketing; University of Texas at Arlington – 2005

• Master of Political Science in International Relations; Texas Tech University – 2003

• Bachelor of Business Administration in International Business; Texas Tech University – 2001

• Japanese Language and Business Program; Kansai Gaidai University - 1998 - 1999

ACTIVITIES / VOLUNTEER EXPERIENCE

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Instructor at Texas Tech University 2001-2004 TMA, The Marketing Association 1999-2001

• •

Austin Food Bank 2008 International Business Association 1999-2001

• •

Cystic Fibrosis Awareness Drive 2006-2007 National Society of Collegiate Scholars 1999-2003

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