Sales Manager
Resume:
Paul Carven
Chelmsford, MA *****
**********@*******.***
Career Summary
BostonNOW (365 Media)
Major Account Manager
Started by the former Publisher of Metro, BostonNOW was a free daily newspaper which
began publishing in late April 2007. It lost its funding and closed in 2008.
Consistently ranked among the top sales executives in the company.
Sold advertising to both small and major accounts in the Health category. Accounts
broken include:
Dana Farber, Partners Health, Massachusetts General Hospital, Mass Eye and Ear,
Children’s Hospital, Blue Cross Blue Shield, Boston Eye Group, Harvard Vanguard,
Jimmy Fund, Neighborhood Health Plan, Tufts New England Eye.
Also created special advertising promotional efforts for Global Athletics (Reebok Indoor
Games) and the Mass Ovarian Cancer Coalition. These brought in an additional $30,000
in advertising revenue.
New media: led the team in online advertising sales. (BostonNOW.com). Sold
streaming media, page sponsorships, banners and skyscraper ad units.
Grew my category from startup to annualized billings of $400,000 in the first 9 months.
Opened 10 new accounts in the final month of publishing.
METRO PUBLISHING
Major Account Manager
Sold advertising to major accounts for this startup daily newspaper. Metro publishes in
more than 80 cities worldwide and is New England’s 3rd largest circulation daily
newspaper.
Notable accounts opened include: Fleet Bank, Citizens Bank,
Century Bank, Cambridge Savings, Wainwright Bank, Blue Cross Blue Shield,
Partners Healthcare, Brigham and Women’s Hospital, Tufts Healthcare,
Alpha Omega Jewelers, Lux, Bond & Green, Tufts NEMC, Massachusetts General
Hospital, Massachusetts State Lottery, Amtrak
Opened an average of 4 NEW accounts each month and consistently generated double
digit sales growth over the first 3 years. Also, regularly achieved or exceeded sales goals
each month/quarter. Generated sales from startup to $1.2M+ annually.
Community Newspaper Co.
Advertising Sales Director
Promoted to lead a 20 person advertising department. General responsibilities included:
hiring, budgeting, sales forecasting, advertising sales strategies, devising and
implementing special sections, sales goals, involvement in community based civic groups
and events, participation in company-wide sales and compensation strategies.
Consistently achieved team budgets in excess of $1M/month.
Advertising Sales Manager
Hired and managed a staff of 10-12 sales reps, motivated reps to perform to goal both in
weekly ROP as well as special sections. Achieved budget (cumulatively) during this
period,
generating approximately $5.5M in advertising revenue.
BOSTON BUSINESS JOURNAL
General Manager/Associate Publisher
Promoted to oversee the advertising, production and circulation departments. Responsible
for the performance and budgeting for all three departments. Hired and monitored
national rep firms, initiated and coordinated special projects/supplements and handled
printing bids for the core product as well as special projects
Sales Director
Hired, trained, motivated and directed a 17 person sales, sales support, and traffic
department for this weekly business newspaper reaching more than 40,000 business
leaders/owners in Greater Boston. Established and sustained sales growth over this
period, consistently meeting or exceeding sales budgets of more than $5M annually.
General responsibilities included: budgeting, deadlines, monitoring expenses, sales
forecasting and recaps, newspaper imposition, personnel, advertising sales strategies,
sales goals and incentive programs and creation of advertising rates.
EDUCATION
BOSTON COLLEGE
B.S. School of Management
Major: Finance
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