Sales Management

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TEL * * * * * 5 - 9 7 7 6 EMAIL J O H N . S A W Y E R 2 2 6 0 @ G M A I L . C O M

JOHN K. and Global Communications

SAWYER

Corporate Branding

EXPERIENCE

Q A D I N C . ( D E N V E R, C O / S A N TA B A R B A R A, C A )

S E N I O R D I R E C T O R, G L O B A L B R A N D & C O M M U N I C AT I O N S

F E B R U A RY 2 0 0 6 – F E B R U A RY 2 0 0 9

Led global branding initiatives for three years, and helped QAD better engage with

customers and compete against larger enterprise software firms. Achievements

included: Re-branding entire product suite; developing brand management tools to

unify worldwide marketing effort (e.g., brand platform, messaging matrices, product-

module nomenclature guide, graphics and corporate identity guidelines); corporate

image campaign development and execution. Served on Knowledge Steering

Committee and directed development of all Web content and Sales Support tools.

Directed development of the QAD Community online. Shaped and implemented a

new global Customer Reference program, sales training tools, lead generation

campaigns, and a collateral management system. Oversaw promotion and

production of major customer events, and managed communications around

multiple acquisitions. Span of control totaled seven staff including specialists in

writing, creative services, employee communications, Web/content management,

project management, and competitive intelligence, as well as agencies for global

public relations, industry analyst relations, advertising and design services. Reported

to CMO, and liaised with leadership of all departments, including Sales, Legal,

Finance/IR, IT, Human Resources, and with field sales/marketing colleagues in

EMEA, Asia Pacific, Latin America, and U.S. territories.

SUKLE ADVERTISING & DESIGN (DENVER, CO)

V I C E P R E S I D E N T, D I R E C T O R O F A C C O U N T S E R V I C E

A U G U S T 2 0 0 4 – F E B R U A RY 2 0 0 6

Creative branding consultancy with annual capitalized billings of approximately $10

million. Responsibilities included business development, directing client strategy,

and overseeing the account service team. Agency client roster included category-

leading Colorado companies in a variety of industries including restaurants, banking,

real estate, retail, beverages, and apparel, among others. Increased business to

deliver a more than seven-fold increase in net profit during my tenure; recruited by

QAD during my new business outreach.

I B M C O R P O R AT I O N ( B O U L D E R, C O )

C O R P O R AT E C O M M U N I C AT I O N S, P R I N T I N G S Y S T E M S D I V I S I O N ( P S D )

NOVEMBER 2003 – AUGUST 2004

Hired to restructure division’s global communications department, including public

relations, internal communications, and executive communications functions, trade

shows & events. Shaped program to revive the PSD brand and raise visibility of

IBM’s printing solutions across IBM and in key industry sectors by aligning

communications strategy with PSD’s business strategy. Managed NY-based PR

agency team, and in-house staff of 5. Member of the IBM PSD General Management

Team. Reported to IBM New York. Doubled entire public relations output of 2003 in

first 6 months of 2004.

J . D . E D W A R D S & C O M PA N Y / P E O P L E S O F T, I N C . ( D E N V E R, C O )

D I R E C T O R, C O R P O R AT E B R A N D M A N A G E M E N T

OCTOBER 1998 – OCTOBER 2003

Responsible for reputation management, global branding and corporate image

initiatives for NASDAQ-listed enterprise software firm. Managed corporate branding,

advertising, events, web/intranet teams, and had dotted-line relationship to Investor

Relations unit. Worked with senior management to develop internal/external brand

experience strategy, led key departments & international regions to drive execution.

Supervised staff of 18, plus a team of world-class agencies, and managed a multi-

million dollar budget. Also served as Director of Corporate Communications,

overseeing PR, Internal Communications, Marketing Programs and Creative

Services units.

ARDENT SOFTWARE, INC. (DENVER, CO / WESTBOROUGH, MA)

D I R E C T O R O F C O R P O R AT E C O M M U N I C AT I O N S

M AY 1 9 9 5 – S E P T E M B E R 1 9 9 8

NASDAQ-listed enterprise data management firm formed through the 1998 merger

of Unidata, Inc. and VMARK Software (merged company was later acquired by

Informix Corporation). Held responsibility for internal and external communications,

including renaming, rebranding, advertising, public relations, sales and marketing

programs, Web content, internal communications and investor relations support.

Managed staff of 5 and directed U.S. agencies and marketing communications staff

in London, Paris and Sydney subsidiaries.

PA G E 2

BARNHART ADVERTISING, MARKETING & PR, INC. (DENVER, CO)

D I R E C T O R O F P U B L I C R E L AT I O N S

J U LY 1 9 9 3 – M A R C H 1 9 9 5

Responsible for design and implementation of corporate public relations / public

affairs programs for agency clients, including parent company CONCORD and

related entities. CONCORD was a privately held group of diversified international

businesses based in Denver, with offices worldwide. CONCORD’s business activities

included nuclear fuel trading, technology development, mining and mine services,

manufacturing and processing, banking, real estate, and international trade.

S A W Y E R C O M M U N I C AT I O N S ( D E N V E R, C O )

P R I N C I PA L

J U N E 1 9 8 7 – J U LY 1 9 9 3

Specialized corporate communications practice that provided communications

counsel and program execution to a wide variety of client companies. Sold agency

to Barnhart to create in-house public relations practice. Services included speech

writing, public relations, advertising, marketing communications, and special

research.

H I L L A N D K N O W LT O N, I N C . / J W T G R O U P, I N C . ( N E W Y O R K / D E N V E R )

ACCOUNT EXECUTIVE

JUNE 1982 – SEPTEMBER 1986

Served in agency’s Special Situations Unit, which handled corporate, financial and

crisis communications assignments for a wide variety of corporate clients. Assisted

with investor relations activities for parent company JWT Group. Served in H&K’s

Professional Employee Training Unit, a management training program. Spent six

months in H&K’s Denver office before transferring to New York.

E D U C AT I O N

Pomona College, Claremont, California, B.A., Liberal Arts

REFERENCES

Available on Request

PA G E 3

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