Sales Marketing

Jonathan E. Lappin

Unyielding Pursuit of Success. Proven Track Record.

* *******

Powerful, seasoned, zero-tolerance executive with 16 years experience including executive

management, operations, turnaround, branding & marketing, sales, PR, advertising, strategic planning

and investor/vendor relations.

1 PROFESSIONAL HIGHLIGHTS

• Executive with 1300 store retail corp; • President; 80+ client ad agency

• Director, Multi-Channel Marketing for

hired for acquisition of 600 stores

• Turnaround CEO; increased revenue multi-national corp

• MBA Boston University; marketing,

by >400% year one

• VP/Executive Director of top finance, global management,

entertainment company corporate law

EXPERIENCE

TBC Corporation. Executive with multi-billion dollar retail corporation. 2008.

• Hired to facilitate acquisition and integration of established public company (600 stores) into

current operations (1300 stores) and brand umbrella

SPCA. Chief Executive Officer (Turnaround CEO). 2005 - 2008.

• P&L and management responsibility for largest entity in its respective industry

• Created and facilitated largest merger in industry’s history announced Nov. 2008

• Oversight and direction of 70 employees, 800 volunteers

• Creation and implementation of new management team

• Strategic leadership and creation of 1st ever multi-million dollar capital campaign

• Increased revenue by 400% and reduced deficit by 50% year one

• Negotiated all government and private contracts, leases and service agreements

• Reorganized structure to better reflect goals, brand identity and 40 year heritage

• Created multi-year operation plan and implemented new, fiscally responsible

financial management controls, developed and met metric benchmarks

• Procured new corporate sponsorships with major national and international

organizations (National Geographic television series, Miami Herald, Northern

Trust Bank, etc.)

• Designed and implemented new custom management software (Salesforce.com),

tri-annual appeals and public relations machine - all resulting in minimum 300%

increases in tangible, measurable results

• Media spokesperson for organization; wrote/delivered public speeches

• Created and executed the Celebrity & Professional Speaker Series, the first ever Florida Avian

Flu seminar and expert planning panel and the Walk for Wildlife featuring Jeff Corwin

• Secured over 200 press placements resulting in skyrocketing brand awareness and identity

The Palm Beach Pops Symphony Orchestra

VP/Executive Director. 2003-2005.

• P&L and management responsibility for top 5 largest US entertainment organization

• Led internal team of 11 managers and approximately 100 independent contractors

• Directed marketing, advertising, management, programming, fundraising, PR, strategic

partnerships, member retention and development, artist contracts, event management, venue

sales, stage production and outreach programs

105 Villa Nueva Place Palm Beach Gardens, FL 33418

*******@*******.*** 561-***-**** www.linkedin.com/in/jonlappin

Jonathan E. Lappin

Unyielding Pursuit of Success. Proven Track Record.

• Negotiated government and private contracts, grants and service contracts

• Secured largest grant in company history from Tourist Development Council

• Secured $1 million life insurance policy donation

• Instituted innovative, highly successful programs to retain, attract and develop audience resulting

in 24% increase in subscriptions within 2 years

• Created new nationally recognized education program reaching 10,000 students per year

• Secured new venues and performances around the nation resulting in record revenues

• Media spokesperson for organization; wrote/delivered public speeches

• Created and delivered marketing metric analysis and matrices

• Secured dozens of press placements resulting in tangible sales

Diamond & Lappin, Fair Lawn, NJ. President. 2000-2003.

Owner of 80 client+ advertising, design, e-commerce printing and direct mail firm

Fortune 1000 clients (Mercedes Benz N.A., Hitachi N.A., World Trade Center, Elderplan,

Semperit, Liqui-Mark, New York Health & Racquet Club)

Print, broadcast, online, outdoor, DRTV, direct mail, website design and hosting, printing, full

service PR, SQL database construction

ILFORD Imaging USA, Inc., Paramus, NJ. Director, Multi-Channel Marketing. 1997-2000.

• P&L responsibility for USA, Canada, Latin & South America

• Developed strategic paradigms for entry and distribution into all market segments with specific

responsibility for non-core segment entry

• Increased gross revenue of startup division from launch to $12 million in 1 year

• $100 million+ total overall P&L

• Directed sales, product development, launch, post-launch analysis and international marketing for

software, hardware and consumables in B2B, B2C and alternate channels

• Specific responsibility for development of national & international account sales, private label sales,

alternate branding and international supply chain/distribution

• Responsible for negotiation and maintenance of 3rd party partnerships for technical development,

software, hardware, integration and co-marketing efforts

• Western hemisphere representative of International Products Management Team. acting as liaison

between the U.S. Selling Company and Switzerland, United Kingdom, Australia and EU

Sharp Electronics Corporation, Mahwah, NJ. Product Marketing Manager. 1996-1997.

• Responsible for all Mobile Digital Devices for the United States and Canada

• Creation of launch strategy, brand positioning, copy, specification sheets, pricing

• Specific responsibility to lead sales force partnerships with manufacturer’s representatives

• Launched more than 50 products in US and Canada

• Led packaging initiatives in conjunction with Asian factories, promotional campaigns, national trade

shows

• Created and managed all third party software development and co-marketing partnerships (i.e.

Goldmine, ACT!, etc.)

• Launched 1st MS Windows CE driven handheld device in North America

105 Villa Nueva Place Palm Beach Gardens, FL 33418

*******@*******.*** 561-***-**** www.linkedin.com/in/jonlappin

Jonathan E. Lappin

Unyielding Pursuit of Success. Proven Track Record.

DeVries Graphics, Moonachie, NJ. Director of Marketing and Sales. 1995-1996.

American Radio Systems, Boston, MA. Management, Marketing Consultant. 1994.

While attending Boston University MBA

WMAS AM & FM, Springfield, MA. Assistant General Manager. 1992-1993.

Left to pursue MBA

Positions in High School and College

Account Executive. 1989 - 1991.

Promotions Director. 1988.

News Reporter. 1987.

Production and Copy Assistant. 1986.

EDUCATION

M.B.A. Boston University. Marketing, Finance, Global Management and Corporate Law.

B.A. Drew University. Economics Major. Managerial and Financial Accounting, Banking, Marketing,

Business Writing, Contracts.

TECHNICAL SKILLS

MS Office, Salesforce.com, It’s Legal, PhotoShop, Illustrator, Quark, QuickBooks, Tapscan, Selector,

AS400, MAC & PC systems. Extensive network, digital imaging and conventional printing experience.

ASSOCIATIONS

• International CEO/CXO Group

• Direct Marketing Association

• Marketing Executives Group International

• eMarketing Association

• Chamber of Commerce (former VP and Executive Board Member)

• River Road Improvement District (former Trustee)

• Gentlemen of the Garden Palm Beach (distinguished member)

INTERESTS

Music composition and performance, boating, skiing, stock market, travel.

105 Villa Nueva Place Palm Beach Gardens, FL 33418

*******@*******.*** 561-***-**** www.linkedin.com/in/jonlappin

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