Manager Marketing

**** ****** ***, ********* *****, CA *****

Yan Grossman 310-***-**** ***@**********.***

Objective

To obtain a challenging Online Marketing position where my proven skills and creative abilities can be

effectively utilized.

Qualifications Highlights

Expertise in developing and leading successful internet marketing strategies from start to end.

Highly skilled in online search engine marketing and search engine optimization.

Experienced in affiliate marketing programs and ecommerce operations.

Excellent analytical, organizational and problem solving skills.

Strong communication and management skills.

Experience

Online Marketing Acquisition Manager Sep/2005 - Current

Pacific Sunwear

Developed a search engine marketing strategy and managed the program with a ROI of 600%.

Implemented SEO strategies that grew natural traffic by 70%.

Revamped the Affiliate Program growing revenue by 300%.

Lauched new advertising channels with ROI of up to 1000%

Managed multi-million dollar budget and analyzed reports for evaluation of marketing activity.

Created weekly reports summarizing marketing activity for the company’s top executives.

Partnered with Design and IT teams to enhance the website and improve conversion rates.

Implemented a new on-site search functionality increasing conversion rates.

Led the effort that first brought PacSun to social networks such as MySpace and Facebook.

Internet Marketing Specialist Sep/2004 – Aug/2005

Acucorp, Inc. – A multinational leading provider of computer applications development solutions

Developed search engine marketing programs increasing traffic on website by 26% in a few months.

Coordinated marketing projects across international offices.

Researched competitive information and presented analysis for marketing strategic planning.

Implemented website enhancements to ensure usability and increased number of leads.

Created metrics and automated reports to facilitate ROI analysis.

Developed an online community as strategy to drive leads to the company’s website

Internet Marketing/Ecommerce Manager Mar/2003 – Sep/2004

PricePoint.com – A top selling mail order company in the global bicycling industry.

Developed search engine and online advertising strategies increasing web traffic and sales by 70%.

Produced traffic and campaign reports including report design, data collection and analysis.

Created and broadcasted email marketing pieces to 100k customers every 10 days.

Designed online ads; coordinated production of print material such as catalogs and flyers.

Ensured web usability; provided web development and end user support.

Internet Marketing Associate 2002

SignOnSanDiego.com – San Diego’s online news and information services leader.

Led a search engine optimization project to increase the volume of website traffic; presented to web

development, operations and editorial for implementation.

Produced reports of online campaigns and website traffic for analysis and improvement.

Implemented business partnership promotions including contests, banners and splash pages.

Designed online banners, tile ads, email marketing newsletters and flyers.

Participated in the Internet Marketing strategic and branding planning including the gathering,

analysis and presentation of competitor information.

Assisted in market research including focus groups, online and phone survey analysis.

Internet Marketing Manager 1997 - 2002

Snowbrasil.com – First online snow sports and ski travel business in Brazil.

Conceptualized, designed and promoted the website and its products.

Developed a profitable, fast growing online community from what before was a personal website.

Analyzed website activity and campaigns performance to increase traffic and sales.

Established and maintained business relationships with advertisers, partners and customers.

Internet Manager 2000 - 2001

Osklen.com – One of the largest Brazilian casual apparel manufacturer and retailer.

Led a team of web designers and content producers to develop the company’s website.

Ensured quality and relevance; provided technical web design and end user support.

Monitored traffic and campaigns; produced reports and executed improvements.

Managed the development of a customized web-based e-commerce suite.

Implemented promotions and direct email strategies to maximize traffic and ROI.

Education

Professional Certificate in Contemporary Marketing – UCSD - 2002

Professional Certificate of Business Management with Marketing Emphasis – UCSD – 2002

MBA E-Business – FGV (Fundação Getúlio Vargas) – 2001

BA Law – PUC (Pontifícia Universidade Católica) – 1999

Technical Degree in Information Technology – World ORT Institute of Technology – 1993

Languages, technical and other skills

Trilingual English/Portuguese/Spanish.

HTML/DHTML, JavaScript, PHP, CGI, Photoshop, Dreamweaver, BlueHornet, Webtrends, HitBox,

Coremetrics, ad servers, domain registration, web hosting, MS Office, video & audio editing

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