Sales Medical Device

Jennifer S. Larkin

** ******** ****** **********, ** 07960 973-***-****(h) 908-***-**** (c) ***.*.******@*******.***

PROFILE

Mid-level Sales and Marketing Team Leader with experience across various healthcare products and disciplines. Ambitious sales-

person with strong customer service and high customer retention results. Fluent in a wide-range of business software and Spanish.

SKILLS & COMPETENCIES

Leadership Budget Management Presentations

Problem Solving Planning & Execution Vendor Management

Negotiation Team & Relationship Builder Trainer

EXPERIENCE

AEROCRINE INCORPORATED, New Providence, New Jersey 05/07-present

Medical Device for Asthma

Team Leader 09/08-present

o Managing and coaching 3 sales associates for a newly launched medical device in the North American market.

o Coaching and providing customer support to recently launched distributor sales model to increase market reach

o Exceeding personal sales goals and continuing to maintain lead as sales performer, with revenue over $64,000 in new

product sales and over $28,000 in repeat business

o Training 3 inside sales associates (one promoted to the field) and 5 outside field representatives on strategies to

increase sales, effectively manage sales pipeline and closing techniques. Initiating Best Practices during weekly calls

Sales Associate 05/07-09/08

o Generated sales in excess of $500,000 to become the leading sales performer for company in 2008

o Supported the launch of a new product into marketplace without competing with existing products

Produced 43 percent of new product sales within two months in terms of needs-based selling

Generated $470,000 in product revenue and $70,000 in disposables revenue to continuously support

lifecycle management for retiring product

o Up-sold over $75,000 in disposables through negotiation with hospital purchasing departments

o Increased overall sales by 57 percent through successful conversion of lost sales to actual sales

o Implemented cost-saving initiative resulting in a 37 percent increase of new product sales using video

teleconference demonstrations of medical device with decision-makers

CELGENE CORPORATION, Cedar Knolls, New Jersey 04/05-12/06

Marketing Coordinator

LifebankUSA Stem Cell Banking

o Managed the Internet, advertising and direct mail agencies in finalizing brand messages and strategies to consumer

and professional audiences, launched a new service offering with a 45 percent increase in sales

o Developed a questionnaire-based survey to successfully retain 400 quality-based healthcare practitioners

o Managed a $1.3 million budget by providing financial analysis in presenting the most cost effective solutions

for creating promotional materials and programs

o Achieved an overall sales increase of 16 percent using direct mail campaigns, email blasts, and magazine ads

o Directed the development and execution of the company’s website to ensure appropriate modifications to meet Quality

Control regulations; significantly increased website visitors to convert to clients within eight months

Biomaterials Ophthalmology and Wound Care

o Collaborated in the development of national and international marketing initiatives for a product with two

indications by analyzing the market research data to introduce product in much-needed marketplaces

o Researched, analyzed and reported on competitive activity, including SWOT analyses and pricing strategies

for the United States and Mexico marketplaces to reposition and leverage product in a very crowded,

competitive market

o Managed sales orders, product sample requests and reimbursement inquiries with physicians and hospital

procurement departments by following rigorous Quality Control/Assurance guidelines to remain compliant

THE STURGE-WEBER FOUNDATION, Mt. Freedom, New Jersey 03/04-11/04

Director of Sales and Marketing Dermatology, Neurology, Ophthalmology

o Developed, managed and executed various campaigns, including direct mail, email blasts, fundraising events, search

engine marketing and revamping website

o Composed grant proposals to raise over $55,000 in six months

o Analyzed the cost benefit of web advertising initiatives to ensure financially sound solutions for attracting a wider

audience of visitors and donors

PFIZER/PHARMACIA CORPORATION, Peapack, New Jersey 10/01-04/03

Public Relations International and Women’s Health

o Liaison with Market Companies in acquiring and organizing third party advocacy data to streamline for organization

Consumer Marketing (Direct-To-Consumer) Women’s Health

Reviewed and critiqued advertising materials; resulting in improved communication clarity, enhanced visual content

o

and addressed appropriate word usage for target audience

AWARDS

First Quarter Top Sales Award (Aerocrine) 03/09

Aerocrine’s Quarterly Customer Appreciation Award 12/08

Jennifer S. Larkin

12 Harrison Street Morristown, NJ 07960 973-***-****(h) 908-***-**** (c) ***.*.******@*******.***

AWARDS Continued

Recognized by Pharmacia’s Best Managed Behavior Program 11/02 & 12/02

For Shared Accountability and Transparency that Drive Business Results

EDUCATION & TRAINING

Rockhurst University Continuing Education Center 05/09

Management Skills for First Time Supervisors

Communicating with Tact & Skill for Managers & Supervisors

Moravian College, Bethlehem, Pennsylvania 05/01

B.A. in Business Management and Spanish, one semester taken at

The Center for Cross-Cultural Study, Seville, Spain 01/00-05/00

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