Sales Manager

KEVIN J. TAYLOR

***** ****** *****

Westminster, CO 80031

303-***-**** - Home

720-***-**** – Cell

**************@*****.***

PROFESSIONAL PROFILE

• Proven record of successful sales in major retail chain and privately owned stores

• Consistently managed territory within objectives of customers and company

• Skilled in managing diverse multiple functions to achieve corporate objectives

• Highly adaptive strategic thinker equally able to direct managers as well as oversee the sales and service of accounts

• Team player with outstanding ability to communicate with all levels of professionals

• Proficient with Windows based programs – Microsoft Word, Excel, Power Point, Outlook, Adobe

PROFESSIONAL EXPERIENCE

WESTERN BEVERAGE, Denver, CO - 10/2003-Present (2001 to Present)

Category Manager/Space Analyst/Reset Manager

Managing and scheduling of all appropriate personnel for 3.2% alcohol chain stores and full strength liquor store resets.

Accountable for gaining best position of all products in portfolio through use of fact based marketing, sales presentations and

schematic proposals. Responsible for setting and executing shelf standards in all resets of major focus brands.

• Set captain for opening of North America’s largest liquor store - Tipsy’s Liquor World

• Rebuilt Category Management Department to current Miller Brewing Company standards including all tracking and

certification on Advanced Space Planning - over 500% increase in number of resets since taking over department

• All presentations are worked from ground level including scanning of all UPC’s, using Space Planning computer

software to place all products in the presentation, selling in the reset and ultimately physically executing the reset

• Attention to detail with regards to style, size, shape, number of all shelving, doors, retail floor placements of

ancillary products, as well as product placement, adjacencies, categories, measurements, etc.

• Use of ACNielsen/SPECTRA to gain distribution at Key Account level – increased facings of all Miller Lite

packages at King Soopers and facings of Red Bull at all local Rite Aid stores

• Current presentation to top 25 house accounts to change customer flow as well as category positioning – change

buyer perception of category at store level to increase impulse sales using target brands as destination items, also

using current market trends to drive customer traffic i.e., Premium Light category, Organic or Gluten free

• Help customer with floor layout, traffic flow and service counter placement. Improve advertising and promotion

ideas to help drive customer count and overall store profitability.

• Working at key account level with buyers and analysts to gain increased and new distribution points on new product

introduction – Tecate 24oz. can, Miller Fridge Packs, Heineken Light, Lite 20 packs, Lite 24oz. cans, etc., over

5000 new points of distribution since 2004 including 3.2% and full strength retail stores

• Designed company standards on top 6 focus brands for all Sales Representatives as well as helping suppliers set

local standards for their products, i.e., Heineken Green doors, MBCO’s Leinenkugels new product placement

standard, CCM Brand/package standards and MBCO’s Brand/package standards.

• Local table captain for Miller Brewing Company National partnerships for Super Kmart, Target, Rite – Aid (full

strength only) – responsible for local chain store sets, using scan data

• Understanding of retail behavior of end consumer and concept of trading up customer

• Designed presentation to gain new distribution of Arizona Tea at a 30 C-Store Chain using ACNielsen data

• Volume growth percentages ranging from approx. 5% to 47% on all stores reset

• Fully trained on Advanced Space Management: JDA/Intactix - Space Planning software

• Set up and execution of training program for new Category Managers through on-line webinars, Space Planning

curriculum designed by MBCO, hands on use of software and testing to Advanced level Space Management

WESTERN BEVERAGE, Denver, CO - 11/2001-10/2003 (2001 to Present)

District Sales Manager – On - Premise/Off - Premise

Managed the sales and distribution of numerous suppliers products throughout the district and oversaw Sales

Representatives and contract laborers. Responsible for new distribution, marketing plans and business reviews on

Key Account level. Role also included daily developmental ride-along for improvement of sales staff.

• Responsible for setting beer menu for all Ted’s Montana Grill locations within the state of Colorado

• 100% distribution on key packages for suppliers within specified channels

• Volume increase of 5.40% for first half of 2003

• Ranked in Top 4 of all managers in company – on quantifiable indicators such as distribution goals, display execution

as well as volume goals

• Increased visibility of all brands through point of sale, promotional events and face to face sales

• Responsible for elimination of competition from major accounts (exclusivity) through supplier presentations and

account rapport

COCA-COLA ENTERPRISES, Denver, CO - 2000-2001 (1996 to 2001)

District Sales Manager – Grocery Store Channel

Managed the sales and marketing throughout the district and oversaw Account Managers and Merchandisers. Accountable

for weekly surveys in stores for pricing, display execution and company standards. Weekly responsibility for field level

training and working with Account Managers as well as Merchandisers.

• Developed strategic long-term and short-term sales plans

• Increased territory volume in three major grocery chains by 11.4%

• Sales increase of 2.34% during fiscal year

• Increased core brand business by 4.3% during 2000 year

• Elevated sales of high profit liter package by 49.06% in 2000, and 103.51% in 2001

• Developed and implemented staffing requirements on a per case budget that matched or exceeded company goals

COCA-COLA ENTERPRISES, Denver, CO - 1998-2000 (1996 to 2001)

Account Manager – Grocery Store Channel

Managed the sales in Grocery Store accounts (those selling over $4 million per year) and oversaw the merchandisers.

Responsible for scheduling and managing of service personnel according to assigned budget. Weekly field level training for

Merchandisers through hands on as well as classroom instruction. Responsible for training of new Account Managers after

initial orientation period.

• Developed weekly and monthly goals for sales and execution and achieved 119% of goal on new product penetration

• Managed a full staff of merchandisers to place products in retail locations on a timely basis

• Secured displays and point-of-sale in stores and gained 1st position in 6 out of 10 stores in specific area

• Increased sales in territory by 11 % through the 1st two quarters of 1998

• Increased overall sales by 24% during the 2nd and 3rd quarters of 1999

• Special talent for developing excellent rapport with store managers

COCA-COLA ENTERPRISES, Akron, OH - 1996-1998 (1996 to 2001)

Account Manager – Convenience Store/Mass Merchandiser/Grocery Channels

Primary responsibility was for the sales and merchandising of Coca-Cola products and equipment to more than 80 accounts

per week. Executed programs and promotions according to the requests of the accounts. Merchandise all accounts in

assigned territory including Convenience Stores and Mass Merchants.

• Increased gross profit by 7% which matched division goal

• Developed and implemented programs to gain 1st position in all private non-chain stores

• Managed sales and increased cases sold to mass merchants and home improvement stores by 5000%

• Responsible for weekly display execution and surveys for national programs

UNITED INDUSTRIES-SPECTRUM DIVISION, OH (1995 to 1996)

Territory Manager – Mass Merchandiser/Home Center Channels

Managed the sales and merchandising for primarily Spectrum Brand household pesticides and herbicides. Executed

programs in other states during off-season to promote merchandise in other territories.

• Merchandised and reset shelving according to schematic and seasonality

• Build, price and place p.o.s. on end caps as well as free standing bulk displays

• Executed programs for 15 mass merchants throughout Northeast Ohio

LITTLE CHARLIES ENTREES, MN (1994 to 1995)

Sales Representative

Represented frozen food manufacturer by calling on non-commercial food service establishments. Worked exclusively with

broker management to conduct training sessions for sales representatives as well as distributors. Position entailed 100%

travel.

• Developed 13 new product slots within distribution channels

• Increased sales by cold calls to show and sample new and existing products

• Sold between 3,000 and 3,500 cases per week through appointments and cold calling

• Operated booths for trade shows to introduce new and existing product lines throughout eastern United States

• Worked each market in Eastern United States for 6 to 8 weeks through broker network then moved on to next market

EDUCATION

• B.S.B.A. Marketing and Business Administration

• The University of Akron, OH

• Graduated December 1992

• Deans List Spring 1992

ACHIEVEMENTS & ACTIVITIES

• Risen Savior Lutheran Church

Board of Elders – 2006 to present

Lead Projectionist – Scheduling volunteers on quarterly basis, projection of weekly services, special service and

events – use of PowerPoint on weekly basis

HR Committee – Elder representative – writing job descriptions, performance reviews and Organizational charts

• Boy Scouts of America – Cub Master 2003 – 2007

• Member of Delta Sigma Pi - Professional Business Fraternity

Regional Director - Board of Directors - National Volunteer Office 1993-1995

National Delegate - Collegiate and Alumni 1989, 1991, 1993

Brother of the Year 1987-1988

• Outstanding Young Men of America 1992

References available upon request

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