Project Manager Marketing
Resume:
John Dickerson
New Canaan, CT 06840
************@*******.***
Professional Experience:
Summary
I am a marketing professional with 7 years of account management experience. The bulk of my client development
experience has been providing information services to technology and consumer packaged goods companies.
8/2008 – 6/2009
Synovate/MMA
Project Manager – Client Service Analytics Wilton, CT
Created and delivered proposals to a number of clients within the CPG, Finance, and Retail industries.
Played a lead role in managing projects and analysts to deliver results to clients/Client Service teams, including day-
to-day analytical support for client projects across MMA.
Responsible for entire project management, focusing on marketing analytics, assisting in project design and client
delivery.
Played a key role with implementation of Sear’s marketing analytics with MMA’s decision support system, Avista
(measures client marketing performance).
Clients: Sears, Kmart, Wachovia, Hannaford/Sweetbay (grocery store chain).
- Managed Wachovia and Hannaford/Sweetbay marketing mix projects independently.
- Was key lead in delivery of marketing analytical results to Wachovia which led to additional modeling work in 2009.
2/2006 – 7/2008
The NPD Group
Account Manager – Industry Expert Port Washington, NY
Provide strategic consultation to CPG clients using market analyses.
Category Specialist – analyze markets and deliver monthly reports on developing consumer technologies to client
base.
Create RFP’s and negotiate new client contracts.
Extensive experience in new and existing client sales. Exceeded revenue goal in F’07.
Responsible for $2.0 million in annual billable client fees.
Clients: Netgear, D-Link, Seagate, Sara Lee, Nespresso, Nestle, Philips, Energizer, Duracell.
- NPD Consumer Technology Group recently merged with new market insights company. Worked with development
team to integrate new product line from recent merger and deliver service product suite.
- Instrumental in launch of Category Specialist market coverage for storage and accessories industries.
ORC Guideline, Inc – Professional Services Group 12/2004 -2/2006
Relationship Manager New York, NY
Managed market research and competitive intelligence consulting projects for over 100 clients including
GlaxoSmithKline, Genesis Healthcare, Novation, Publicis & Hal Riney, Hill & Knowlton, KMPG, Accent ure.
Responsible for $800K in annual billable client fees.
Worked closely with clients and developed business relationships.
Managed team of Research Analysts on business intelligence research projects, including pharmaceutical and
healthcare related projects.
-Guideline’s on-demand competitive intelligence unit was experiencing significant declines in client retention. Our group
was about to stop the decline and increase revenues after 6 months.
Citigroup Asset Management – Tailored Group (Internship) 4/2004-12/2004
MBA Intern - Reported to Director, Marketing and Client Services Stamford, CT
Built client marketing pitch deck for newly formed Fixed Income group – Worked directly with Fixed Income Group
Team. This pitch deck enables the team to win new high-net worth clients.
Completed standardization and electronic publication of client portfolio books for Portfolio Managers and
Associates on Citigroup Asset Management’s intranet. Created a more efficient client service process.
- Created electronic surveys for panel of 100+ Citigroup employees.
Contract Consultant Work with software companies and completed MBA/MS 1/2001-4/2004
Walker Digital Corporation (Parent of Priceline.com) 3/1998-11/2000
Senior Researcher Stamford, CT
Researched and developed patented business systems for wide variety of industries, e.g. internet commerce,
retail, telecommunications, and credit cards.
Directly involved with all aspects of the inventing process from design to patent application.
Team Research Leader for several industries
Worked with 4 project development teams.
Worked with Phase 1-3 commercialization teams for incubator
Developed Walker Digital’s online research and data base management protocols
Co-inventor on 12 electronic commerce patents, Issued: 6,567,787
TBWA/Chiat/Day 6/1997-1/1998
Junior Media Buyer New York, NY
Assisted Media Buyers
Worked on Polygram and Sony Playstation accounts
Education:
Syracuse University, School of Management, Syracuse, NY 2003
M.B.A., Concentration: Marketing
Vice President Finance - Orange Consulting Group
MBA Representative - Promotion and Tenure Committee
High School Tutor - Fowler High School, Syracuse, NY, Junior Achievement
M.S., New Media Communications, June 2003 S.I. Newhouse School of Public Communications
Skidmore College, Saratoga Springs, NY 1997
B.A., Government, Minor: Philosophy
Interests: Hiking, traveling, baseball, golf, running.
Tools: MS Office, Mac platform, Photoshop, Flash, SPSS, Visio, Powe rpoint, Salesforce.
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