Design Marketing

Wallace Jackson

Multimedia Producer, Mind Taffy Design; Graphics Design, VR and i3D programming for

Acrobat 3D PDF

************@*****.***

Summary

• Seasoned Multimedia Producer and i3D Programmer

• Extremely Low Data Footprint Content (64KB to 1MB)

• Mixed Reality, Virtual Worlds and MMORPG Content and UI/UX Design

• Two Decades Experience Producing New Media and Multimedia Content

• Leading International Brand and Manufacturing Clientele

• Employ Latest Content Production Software (Adobe Autodesk Google MS)

• Employ Latest 64-bit HD i3D MultiCore Hardware (Linux Windows Mac)

• Designing Rich Media since: Atari ST1040, AMIGA 3000, DOS, Mac, UNIX

• Electronics Clients: Sony, Samsung, Tyco, Epson, Nokia, Dell, Compaq

• Display Clients: Viewsonic, EIZO Nanao, KDS, ADI, Christie, Proview, CTX

• PC Clients: IBM, Western Digital, Compaq, TEAC, Micron, Mitsubishi

• Data Optimization: Content, code, XHTML, CSS, 2D Image, 3D, animation

• Content Optimization: 3D, ipTV, Flash DV, JPEG, GIF, Imaging, animation

• Internet Optimization: content, keywords, SEO SEM, SMO SMM, gadgets

• New Media Content: i3D, iTV, brandgame, screensaver, client-side content

• Rich Media Content: animation, SFX, flash, Silverlight, Java, banners, logo

• Virtual World Content: Google Lively, SecondLife, VRML, U3D, X3D, XML

• Mobile Content: RingTones, BrandGames, Screensavers, Wallpaper, DV

Specialties

• i3D Media Content: i3D, 3D Design, 3D Programming, 3D User Interfaces

• Viral e-Content: Acrobat 3D PDF, Screensaver, BrandGame, E-Mail Media

• Business Content: Powerpoint presentations, logos, Virtual Product demo

• Digital Signage content: Touchscreen, DV, HDTV, flash, VRML, U3D, X3D

• E-Learning Content: PowerPoint, EXE, DVE, Flash, SilverLight, JavaFX/3D

• Website Content: UI, UX, i3D, XHTML, CSS, DHTML, JavaScript, Widgets

Experience

Multimedia Producer at MindTaffy Design

December 1991 - Present (17 years 6 months)

MindTaffy Design: multimedia production specializing in cutting-edge marketing, branding, training

digital media; interactive 3D, VastPark, SecondLife, e-signage, DV, special effects, compact data

programming, image optimization, iTV, IPTV, PDF Creation and Optimization, Viral Marketing,

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BrandGames, AdverGames, Acrobat 3D, Custom Multimedia. Handcoding webpages: DHTML,

XHTML, JavaScript, CSS. 3D Software: Autodesk3DStudioMAX, LightWave, Cinema4D, Bryce6,

Silo2, Torque, StrataCX, Zbrush, Java3D, ViewpointVET, Cult3D, Anark, Acrobat, Blender.

Producer for sixteen years; projects include: tradeshow multimedia, product demonstrations,

product virtualization, esignage, PointOfSale richmedia, website design, i3Dgames,

richmediaPDFs, training simulations, email multimedia attachments, multimedia creations stand

apart from the crowd. Past clients include Sony, Samsung, Epson, IBM, Mitsubishi, Compaq,

TEAC, KDS, CTX, ADI, Nokia, Micron, ViewSonic, WesternDigital, Sun, ProView, AdobeSystems.

16 recommendations available upon request

Executive Vice President of Marketing at SSI

June 1990 - December 1991 (1 year 7 months)

Wallace Jackson handled all Marketing, PR and Business Development for SSI, including writing a

business plan that garnered $3M from Wall Street and creating software and website design for

worldwide marketing and promotion of the company's vanguard access control systems. Research

in 3D, Virtual reality, virtual world design, virtual security, iptv and other new media relating to

security and access control were undertaken and designed for the company. Tools used included

HTML, C++, Java, 3DS, TrueSpace, 3D Studio, Realsoft, NewTek Lightwave and Hash Animation

Master.

Management Consultant at Positive Support Review

June 1989 - June 1990 (1 year 1 month)

Management Consultant for MIS and IT organizations within PacifiCare and Ralphs Supermarkets

Clients. Duties included Documentation and Desktop Publishing of Job Descriptions for MIS and IT

employees, defining employee job duties and promotion path using interactive desktop publishing

software such as Ventura Publisher and Acrobat 3D on IBM PC hardware and Windows operating

systems software. Researched interactive rich media and multimedia design software such as

Java, Java3D, i3D, Viewpoint VET, Cult3D, SecondLife type virtual reality, 3D animation and DV for

digital signage, website design, interactive digital media design, multimedia content, product

marketing, viral marketing, brand promotion, tradeshow and corporate communications

applications. Interactive TV as well as IPTV and iTV applications also researched for multimedia

producer training and e-Learning.

1 recommendation available upon request

MIS Director at Wallace Moir Company

June 1987 - June 1989 (2 years 1 month)

As MIS Director, Wallace Jackson oversaw all interactive computer information systems for the

14th ranked commercial and residential mortgage banking company in the US. The position

included interactive computer programming using the RPG, RPG2, COBOL, Java and AOS/VS

programming languages on a Data General MV-7800XP Super Mini Computer system utilized by

over 60 employees for mortgage servicing, property management, property insurance, real estate

development and mortgage loan origination. Producer duties included programming, interactive

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multimedia design, database design, software design, help desk management, MIS employee

management, troubleshooting, website design, data optimization, server virtualization and

performing daily data back-up. Researched rich media content design, 3D imaging, 3D modeling,

3D animation, interactive 3D, iTV, VR, IPTV, interactive TV, digital imaging, viral marketing, digital

signage, Acrobat and SecondLife type virtual reality.

1 recommendation available upon request

MIS Manager at Wallace Moir Company

September 1984 - June 1987 (2 years 10 months)

As MIS Manager, interfaced with over 60 mortgage industry employees to keep the IT Systems

operational and functioning smoothly. Assisting employees with the usage of their data processing

systems and ensuring data integrity and back-up was tantamount to this position, as well as

software design and programming based on the needs of the investment banking employees and

mortgage brokers. Programming in RPG, COBOL, AOS Languages allowed a fully automated MIS

System to be implemented smoothly and operate seamlessly amongst users. Additional rich media,

digital media and multimedia research into leveraging 3D, 2D, DV, DVE, i3D, iTV, IPTV, MIDI,

OpenGL, Java and other interactive e-media technologies as a multimedia producer for vanguard

digital signage, viral marketing, webpage design, website optimization and digital imaging; this

allowed MIS and IT Systems to become more interesting to users and more interactive than simple

database, spreadsheet and word processing programs and software.

1 recommendation available upon request

MIS Supervisor at Wallace Moir Company

June 1982 - August 1984 (2 years 3 months)

Supervised IT infrastructure while training for MIS Manager and Content Producer. Trained AOS at

DataGeneral with COBOL, RPG programming languages on DataGeneral

MV7800XPMiniComputer. Handled data optimization, backup, helpdesk, enduser training. Installed

hardware terminals, troubleshoot workstations, terminated processes/threads, installed

systemsoftware updates, wrote interactive batch software automating daily tasks, monitored system

functions companywide. Researched multimedia software, digital richmedia formats, including Java,

Acrobat PDF, MIDI, OpenGL, 3D, i3D, iTV, IPTV, website browsers, design software, multimedia

hardware, information design, digital signage, e-signage, 3D modeling, 3D animation software.

Studied 3D Programming, Game Programming using Java, implementing Viral Marketing, Brand

Strategy, Corporate Communications, Product Promotions, PR & Training Simulations. Developed

interactive Edutainment techniques for MIS Design. Also serverd as Mortgage Loan Producer.

Commercial Mortgage Loan Producer at Wallace Moir Company

June 1981 - June 1982 (1 year 1 month)

Licensed Real Estate Agent in the State of California. Served as a Mortgage Loan Producer for

Commercial Real Estate Properties in Souther California. Producer of Commercial Loans, including

appraisal, from San Diego up to Santa Barbara. Producer responsibilities included finding clients

and properties, appraisal, formulating loan packages, submission of loans to Life Insurance

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Company Lenders. Producer of computer programming for mortage loan business to train for MIS

positions in MIS and IT Management and for Management Consulting.

Education

University of Southern California - Marshall School of Business

MSBA, Marketing Strategy, 1990 - 1995

Activities and Societies: Completed Graduate Entrepreneurship Program at USC, one of three

candidates for Entrepreneur of the Year, wrote a business plan for an access control start-up that

garnered $3M from Wall Street Investors, Ran Multimedia Design Firm Mind Taffy Design as

Multimedia Producer while landing industry leading international clients such as ViewSonic, Western

Digital, CTX International, KDS USA, TechMedia, ADI Systems and TEAC.

University of Southern California - Marshall School of Business

MBA, Information Design and Implementation, 1987 - 1990

Activities and Societies: Activities included multimedia, rich media content design for 3D websites,

3D product demonstrations, 3D simulations, 3D visualization, 3D virtualization, 3D data optimization,

3D programming, i3D design and 2D digital imaging for Brand Marketing, Corporate Marketing,

Corporate Communications, Training and Tradeshow E-Signage, Digital Signage, Website Design,

Website Programming, iTV, IPTV, Interactive Digital Video, and other edge media development

activities utilized by a Multimedia Producer.

University of California, Los Angeles

BA, Economics, 1980 - 1984

Activities and Societies: Delta Sigma Phi, Content Producer; Computer Programming, 3D

Animation, 3D Programming, 3D Design, 3D Games, Digital Imaging, MIDI, Synthesis, Sound Design,

Songwriting, Multimedia, Interactive Rich Media Design, Multimedia Design, Media Content Design,

Digital Signage, e-Signage, IPTV Design, iTV Programming, Acrobat PDF Design, Acrobat3D,

interactive TV.

Principia High School

HS, Rich Media Design, 1977 - 1980

Activities and Societies: Varsity Swimming and Diving, Water Polo, Tennis, Skiing, Skateboarding

Honors and Awards

Awarded contracts for rich media development, new media content production and data optimization

from Tyco, Sony, Samsung, Mitsubishi, Epson, Compaq, TEAC, CTX, ADI, IBM, KDS, EZC, AJR,

TechMedia, ArtMedia, Smile, KFC, Nokia, Western Digital, ViewSonic, DEC, Digital Equipment

Corporation, Sun, Micron, SGI, Adobe Systems, MAG, ProView & Dell. Rich Media Content Producer

for all of these international brands and manufacturers.

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Interests

3D, i3D, interactive 3D, 3D animation, 3D Programming, i3D Coding, 3D Imaging, Special Effects,

Digital Video Editing, iTV, IPTV, Digital Signage, E-Signage, Acrobat3D, PDF, website design, 3D

websites, 3D game development, BrandGames, AdverGames, 2D Game Development, Digital

Imaging, Image Optimization, XHTML, DHTML, Rich Media Content Development, Multimedia

Design, SecondLife, Rich Media Data Footprint Optimization, Content Producer.

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Wallace Jackson

Multimedia Producer, Mind Taffy Design; Graphics Design, VR and i3D programming for

Acrobat 3D PDF

************@*****.***

19 people have recommended Wallace

"Working with a small project, I asked Wallace's advice knowing his expertise would be invaluable.

He took the time to answer my question, however small, and explained the steps to get to my end

result. His communication skills and kindness is always appreciated."

Cathleen Tyson Baldauf, was Wallace's client

"Wallace provided high-quality graphic design for a complex project at a reasonable cost. He

delivered an innovative and creative software package after working through several unforeseen

technical challenges. He provided regular updates on project status and demonstrated a deep

knowledge of the technology and ensured that the outcome exceeded my expectations."

Lorna Wood, was Wallace's client

"Wallace is an extremely talented artist and designer. He is a creative genius with the computer and

scratch code writing in the purest form. Wallace is an expert in what he does on the computer as it

relates to graphics in a small file size. He data-optimize rich media and i3D to under 64K for

wireless, modem, cell and e-signage (satellite). In addition he is a true professional and I highly

recommend him, you will not be disappointed."

Rick Pierson, was Wallace's client

"Mind Taffy designed the website infrastructure, user-interface, and graphical design for the ALEX'S

ICED GREEN TEA website. I was very impressed that such beautiful, photo-realistic 3D images

and buttons for the site could exist in less than 1/4MB - that is unheard of! As I got to know Wally, I

learned the breadth of his knowledge and prevous experience. He is a truly connected renaissance

man of the modern age."

Alex Rose, was Wallace's client

"Wallace Jackson is clearly one of the leading visionaries in the New Media Content Design

marketplace. The fact that he can get immersive experiences withing a few kilobytes of data-filesize

is truely amazing and key for Web 2.0 and Viral Marketing. His Acrobat3D PDF content allows

actual working replicas of products and technologies to be explored by users for both educational

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and entertainment purposes. I highly recommend Wallace's industry insight and data-sensitive rich

media content production skills to others!"

Steven Burda, MBA, Founder & President, Burda Consulting Co., worked with Wallace at Mind

Taffy Design

"I hired Wallace to produce a multiplatform, multiple resolution demonstration to highlight my CRT

and LCD platforms. I found Wallace to be highly creative, flexible, innovative, on time, and on

budget. I highly recommend him for any of your graphics and web needs."

Craig Sobolewski, was Wallace's client

"Wallace Jackson has the energy & innovation necessary to make any business a success. His joie

de vivre is almost imcomparable, which makes him the "go to" guy in any situation. Applying his

creative abilities with his intellect makes him difficult competition regardless of experience. His

knowledge of digital rich media, SEO, SEM, i3D is impressive and any client will be richly rewarded

with the highest standard for their website and knowledge of the newest technological applications."

Pamela Mayer, Owner, Designer, Noble Canine, worked with Wallace at Noble Canine LLC

"Wallace is a very creative energetic individual. His enthusiasm is contagious and his follow through

on projects is flawless"

Steven Mosher, Vice President, Creative Labs, was with another company when working with

Wallace at Mind Taffy Design

"Wallace is a creative genius with the computer and scratch code writing in the purest form.

Wallace is an expert in what he does on the computer as it relates to graphics in a small file size"

Sherman Clyde Ashley, Vice President, Africa Foundation for Aids, was with another company

when working with Wallace at Mind Taffy Design

"Our new internet start-up, MadeUpMovies.com, brought Wallace Jackson in to help us make the

digital media content more compelling, as well as to jump-start our viral marketing, SEM and SEO

endeavors. Wallace came up with 3D content and data-compact programming as well as marketing

strategy recommendations that we never would have thought of doing (interactive movie posters) or

even known about (such as marketing our product via SecondLife). Wallace combines a unique and

long-term knowledge of computing and new media with a level of creativity that is truely impressive;

this combination yields leading-edge multimedia solutions that can be implemented quickly and

successfully via any internet connection or bandwidth and that also stand apart from the rest in UI

design, look and feel, and visual Xfactor. Please don't hesitate to contact me regarding further

references for his cutting-edge rich data-optimizing media firm."

Steve Ingham, was Wallace's client

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"Wallace started programming our Data General MIS computer systems when he worked as an

intern at 15 years of age. By 16, he was writing software for our business in RPG and COBOL, and

running the IT system back-ups and installing AOS/VS system software updates and interactive

business applications. While still a teenager, he coded some 200+ programs to completely

automate all of our businesses, including commercial mortgage financing, insurance, property

management and real estate development. He eventually became our MIS Supervisor, then MIS

Manager, and finally the top position of MIS Director for the entire IT operation. Wallace kept our

mortgage banking firm up to date on a myriad of emerging technologies in new media, website

design, user experience design, user interface design, end-user training, electronic marketing,

emerging multimedia technologies, viral marketing and even Digital Video and 3D, which were

becoming available on other computing platforms such as the Amiga. I would recommend Wallace

to anyone looking for someone who is highly driven, self motivated, with out-of-the-box creativity

and well over 30 years of hands-on experience in computer programming. His experience spans

the earliest days of computer technology to today, and he's still on the absolute leading edge of

what can be done with digital rich media for brand marketing and end-user training."

Parker Jackson, President and CEO, Wallace Moir Company, managed Wallace indirectly at

Wallace Moir Company

"I approached Wallace Jackson at his firm Mind Taffy Design when I was on the Marketing Team at

Kinoton America in Boston, Massachusettes, because we needed seamless and interactive 3D

multimedia to demonstrate a cylindrical LED display were were marketing and branding in the US.

MindTaffy created an i3D Windows 3D Screensaver with an interactive swiss army knife with the

Kinoton Logo on it, and the 3D knife was fully functional; blades could be open and closed, colors

changed and so forth. Mr. Jackson's talent would be useful to companies hoping to implement

highly visual and interactive viral marketing and brand promotion new media content. Data sensitive

rich media of this type is well served as E-Mail Content or Attachments, or web downloads that

need to be very fast and ultimately viral in pass-along. Please feel free to contact my company for

further reference if needed regarding Mr. Jackson."

Dan Taylor, was Wallace's client

"I worked as MIS Supervisor under MIS Manager Wallace Jackson when I was employed by

Wallace Moir Company in Beverly Hills, California. He was very fair with his team and extremely

competent in the areas of MIS Design & Implementation and IT Management. He kept the

mini-computer running smoothly, restored back-ups when users would crash the system, wrote

software that was bug-free, and kept end-users well trained and advised of the latest computing

technologies available. I would recommend Mr. Jackson and his multimedia 3D programming

talents to companies who are seeking solid & robust digital computing platforms, software &

e-content, and whose goal is to stand apart from other more mundane and uninspired digital new

mediums. Wallace's skills have been honed for three decades and his creativity combines with

these skills to provide those he works for with clever and insightful rich media creations. If

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necessary, do not hesitate to contact me for further reference regarding Mr. Jackson."

Ken Coffin, MIS Supervisor, Wallace Moir Company, reported to Wallace at Wallace Moir

Company

"Wallace created our website in under 24KB of code and under 16KB of GUI, with under 256K of

digital images (8) for a complete cross-platform business website in around 300KB, and it displays

like it's on DSL even if viewers are on a 56K modem connection. Wallace has over 30 years

experience in programming digital media content, and his expertise should be considered by any

company hoping to pull off something unique in the area of New Media Content or via Viral Brand

Marketing. His image optimization and data reduction skills make his websites surfable via modem,

but seem like they are viewed via DSL due to the compact and granular file sizes. Compact

Multimedia = Viral Marketing."

Joni Jackson, was Wallace's client

"Wallace Jackson is one of the most capable rich media content producers I have worked with,

during a business career spanning more than two decades. When he meets with clients at

tradeshows and in their offices, he has immediate answers for their technical questions, and

endless ideas for the creative digital implementation of their business objectives. Uncanny, actually.

The reason for Mr. Jackson's immersion in what he does for a living is the three decades that he

has been involved with digital artistic endeavors, since the Atari and Amiga, before DOS, Mac,

Linux and Windows were even conceived of. This vast and complete experience, and growth along

with rich media elements such as MIDI, DVE, OpenGL, iTV and TTS, gives Wallace the edge in

creating stand-alone multimedia brand marketing and training campaigns that push new media into

the digital light of day on the internet and via viral marketing. Combine all this with a predilection for

hand-coding and rich media filesizes under 96KB, and you have Mr. Jackson's unique niche:

Low-Data-Footprint, High-Visual-Impact, Rich Media Designs. If further recommendation is needed,

please feel free to contact me at any time."

Sharlene A. Leonti, Marketing Director, Acrobat-3D.com, reported to Wallace at Mind Taffy

Design

"Wallace is an extremely talented artist and designer. He is very knowledgeable about technology

and how to make it work to generate sales for his customers. Our business has used his designs to

spark interest for our new poster business. Most of our sales have been on Wallace Jackson

designs. He is very dependable and does what he says he will do. His creativity is obvious by

looking at his work. He strives for quality and will not send out less than perfect product. But the

most important thing about Wallace is how he listens to what you need, gives it some thought and

comes back to you will a plan that will benefit YOU, even if it's different than what you originally

thought you wanted. He does it in a professional manner that is both enjoyable and productive."

Jim Armstrong, Manager, Cinema Clips, worked with Wallace at Mind Taffy Design

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"We asked Wallace Jackson and his firm Mind Taffy Design to help us impress customers when I

worked on the CTX International marketing team in Walnut, California, in the San Gabriel Valley,

where Wallace has a number of display industry clients. We used Mind Taffy's services for

high-resolution multimedia product demos, as well as other more complex rich media content, such

as screensavers, 3D animations, 3D for Adobe Acrobat and PowerPoint, and 3D websites that are

incredibly efficient--mere kilobytes in file size. I would recommend Mr. Jackson and his new media

design services to anyone who wants a lively, superior creative product (instead of rather dull and

run-of-the-mill Flash look-and-feel products that pervade the industry), and to those who desire

standout, photorealistic rich media that uses miniscule amounts of memory. Wallace's work is

perfect for viral marketing and branding campaigns, as well as e-mail content and attachments that

need to be very small (i.e. under 100 kilobytes) yet pack a powerful visual "punch." I am so

confident in Wallace's unique and remarkable work that I invite you to contact me for further

information."

Thomas Pinkel, was Wallace's client

"Wallace is a true and singularly unique artist for the digital era. I 've worked with and known

Wallace for almost three years and have learned to listen when he speaks. He has the uncanny

ability to holisticly conceive a branding campaign and the artistic chops to execute flawlessly. If your

budget is under $15,000, unfortunately you can't afford him. If it's over $15,000 you can't afford not

to talk to him. Warren Holden, CEO Urban Icon LLC"

Warren Holden, Owner, Urban Icon LLC, worked directly with Wallace at Mind Taffy Design

"Wallace Jackson is certainly one of the most standout professionals in his areas of expertise. His

knowledge and creativity combine in an extraordinary way which separates him from 99% of the

people who do what he does. He excels in so many areas beyond being just a digital artist that his

influence on every project he touches becomes invaluable. I have known Wallace for over 20 years

and he is in large part responsible for where I am today. I utilize his services every chance I get and

strongly recommend him for his technical savvy and creative talents. For a more in depth

recommendation please feel free to contact me."

seo - JEFF RUSSELL SEO, SEM, Search Engine Marketing Google, Director Of Sales and

Internet Services (SEO - Search Engine Optimization and Marketing), Next-Star Communications,

Los Angeles, California, was with another company when working with Wallace at Mind Taffy

Design

Expertise

Web Development, Using LinkedIn, Events Marketing, Graphic Design, Advertising, Computers and

Software, Conference Venues, Staffing and Recruiting, Internationalization and Localization, Direct

Marketing, Guerrilla Marketing, Internet Marketing, Viral Marketing, Business Development, Public

Relations, Sales Techniques, Change Management, Project Management, Branding, Market

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Research and Definition, E-Commerce, Wireless

Contact Wallace on LinkedIn

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Contact this candidate