JOSE E. RODRIGUEZ
Castle Pines North, CO 80108
SUMMARY Seasoned executive manager in high level consultative sales & marketing, strategic planning and
business development with 18 years related experience. Proven background in sales and
consultation of IT, internet and distance learning and eLearning products and services. Highly
adept in all aspects of management and operations including designing, implementing and
executing multiple media integrated learning environments for corporate learning and
communications.
BUSINESS EXPERIENCE
1/04 – present GeoLearning, Inc., West Des Moines, Iowa
Business Development and Regional Sales Manager
Present, develop, sell and implement an ASP elearning environment (SaaS model) and total
solution, which includes both a LMS and LCMS and content services to Fortune 1000
companies.
$2.8 million in sales for 2004, averaged $2 mil for 2005, 2006, 2007and 2008
Currently on track for $4.0 million in business development for 2009.
9/00 – 12/03 Avaltus, Inc./Novizio, Inc., Englewood, Colorado
Vice President, Business Development & Consultant
Developed learning environment strategy for Fortune 1000 with respect to learning content
management systems (LCMS) and business development for central US region.
Presented, developed, sold and implemented world’s largest elearning environment, which
included both a LMS and LCMS and content conversion services.
Led Business Development team in large closed accounts and first to close enterprise
software application and implementation (on track for $5.5mil in 2003).
Conducted high level sales calls for integrated learning solution packages with large industry
clients including Wal-Mart, Sun Microsystems, Humana, eBay, Home Depot and Lucent
Technologies.
Responsible for strategic alliances and partnerships for the provision of full end-to-end
enterprise elearning solutions.
5/00 – 9/01 Primedia Workplace Learning, Carrollton, Texas
Senior Vice President, Business Development & Consultant
Developed learning environment strategy for telecom vertical and overall business
development for existing vertical businesses such as industrial, healthcare and law
enforcement.
Restructured business development teams to incorporate new products and services strategy.
Presented strategic plan and mission to internal venture capital group and new media
development group.
Conducted high level sales calls for integrated learning solution packages with large industry
clients.
Consulted on corporate integration of divisional media companies.
Analyzed and evaluated learning environment software and hardware applications.
6/99 – 5/00 SuperSite.Net, Sunnyvale, California
Vice President, Sales
Designed, developed and implemented an eHub internet strategy for vertical industries given
the function of SuperSite.Net’s portal and web, eCommerce and advertising product and
services.
Restructured sales and business development teams to incorporate new products and
services strategy.
Implemented telemarketing team to work concurrently with direct sales.
Presented current strategic plan and mission to venture capital groups.
Conducted high level sales calls for integrated eCommerce packages with large industry
clients.
Managed four sales teams.
Consulted on eHub, eCommerce and specialized portal and vertical industry strategies and
architecture as well as implementation of technology and applications.
Increased sales, sales process & strategy, dollar amount per contract to result in 20% in sales
over a two month period.
4/98 – 6/99 LUCENT TECHNOLOGIES, Englewood, Colorado
Global Learning Solutions, Business Communications Systems
Strategic Planning & Business Development Consultant
Designed and implemented the largest rollout of an integrated learning environment within the
U.S.
Restructured business television group into functional area teams.
Created operations team for the implementation, execution and maintenance of infrastructure.
Consulted, managed and contracted with vendors to establish strategic partnerships.
Managed third party content aggregation and analysis.
Consulted and implemented the design of learning architecture.
Designed and oversaw international satellite network rollout.
Infrastructure consultation, recommendation and implementation for multiple media including
satellite, internet, video teleconferencing & CD-ROM.
Implemented internal and external sales & account management processes and prospecting
and positioning of interactive distance learning products and services.
1/97 – 4/98 JONES EDUCATION COMPANY, Englewood, Colorado
Vice President, Strategic Planning & Market Development
Created strategy on integration of technologies with content.
Responsible for market assessment, positioning and implementation of corporate sales.
Charged with current rollout and positioning of web-based distance learning tools and
services.
Charged with content sales of training, professional development and credit-based education
to Fortune 1000 companies.
Managed a team of five sales consultants.
Responsible for the sales training of sales consultants and twelve education
service center representatives.
Responsible for customer relations and supplier side relations which include external content
providers and content delivery companies.
Responsible for $5 million in projected revenue, $4.5 million of new incremental revenue.
4/95 – 12/96 WESCOTT COMMUNICATIONS, Dallas, Texas
Director, Information Technologies
Charged with building “computer channel” for IT broadcasts within
high tech industry and developing feasibility plans for healthcare and finance
“channels” concepts.
Manager of Oracle Channel, initiating the building and selling of Microage
Channel and Nortel Channel.
Manage IDTN high tech customers and revenue, total revenue
brought in YTD $7,080,481, plus manage $1,500,000 revenue from Oracle.
1995 Top Sales for Westcott as Sales Consultant for IDTN (Interactive
Distance Training Network) with $1,400,000 in new revenue in just 8 months.
Top Sales for 1996 despite new position, brought in $1,472,981 in incremental
revenue first 7 months of 1996.
1/91 – 4/95 LEXIS-NEXIS, Los Angeles, California
Account Executive
Sales consultant for information management software and legal and news
on-line databases, LEXIS/NEXIS. Territory comprised of law firms and
corporate legal departments.
Identified new markets and applications for on-line services and ancillary
products within the legal industry.
Responsible for packaging and pricing product line tailored to meet customers needs.
Originated and developed technical training presentations for reps and
monthly Technical Roundtable Meetings (TRM's) to disseminate technical
information for the Western Region. Along with an associate, implemented
and executed this program which included classes entitled "DOS for Reps"
and "Windows for Reps".
Led the office in promotion pricing plan sales by closing 11 of 13 contracts
in my joint territory (1991); largest closing of custom pricing plan on branch
1993.
Best performing territory on branch in 1991 through 1994; Circle of
Excellence Award 1991, President's Club Award 1992.
7/89 – 12/90 DEAN WITTER REYNOLDS, INC., Dayton, Ohio
Account Executive
NASD Series 7, 63, 3, 11-35 financial licenses for securities, commodities
and futures, variable annuities and life and health insurance.
Packaged financial product line targeted at retirement market and
developed strategic seminars for this audience.
Number one "asset gatherer" (invested assets) in the office.
Retirement plan specialist analyzing individual portfolios for pre-retirees and
retirees for financial investments.
Placement of portfolios with professional money managers along with
monitoring and analysis of money managers' quarterly performance.
Sales and service directed to individuals and businesses for full service
brokering of financial instruments.
Organized and presented seminars for estate planning, retirement planning,
business financial services and managed money services.
EDUCATION
Master of Business Administration Marketing December 1985
Wright State University, Dayton, Ohio
Bachelor of Science Business Management December 1980
University of Maryland, College Park, Maryland