Sales Manager

CHARLOTTE ADDISON

** ******* **** • Stamford, Connecticut 06903

203-***-**** • *********@*********.***

EXECUTIVE-LEVEL MANAGEMENT: Director of Brand • Product Marketing

Accomplished professional with exemplary brand and product management experience. Demonstrated success in

building visibility, recognition, revenue, and positive market presence for diverse products and services through keen

creative and business development skills. Expertise in pioneering programs that boost infrastructure growth, increase

project efficiencies, and surpass strategic objectives. Adept at market segmentation and defining new opportunities

and markets. Creative strategist and change agent, skilled at creating powerful messages that resonate with targeted

audiences and drive results. Areas of expertise:

Brand Management • Business Development • Campaign Management • Competitive Analysis • Market Positioning

Internet Marketing Strategies • Project Management • Web Development • Website Usability and Interface Design

Web-Based Solutions • Market Launch • Competitive Market Intelligence • New Market Development • P&L

Marketing Infrastructure • Product Development • Trend Analysis • Margin Improvement • E-Commerce

PROFESSIONAL EXPERIENCE

PAX WINES CELLARS, Stamford, Connecticut • 2007-Present

Privately held California-based winery

Marketing Director/General Manager

Charged with marketing, sales development, and general management of Winery. This includes account management

of Distributors, direct to consumer sales utilizing e-commerce, and providing strategic insights to business partners

based upon consumer feedback to propel new product development. Manage and develop 6 direct reports.

Collaborate with Winemaker and staff on product development. Hold accountability for P&L related to promotional

spending; pricing authority; and achievement of working capital targets.

Create and implement marketing plans to achieve differentiation in the marketplace, market penetration, and brand

awareness; develop ongoing corrective plans to steer profit results to projected targets. Develop and execute created

all customer offers for consumer mailing list sales. Refine customer segmentation. Strengthen branding by bringing

consistent look, feel, tone, and implementation of marketing collateral and communications. Administer customer-

facing website, including content creation and updates, backend eCommerce interface of product catalog, pricing, and

database management. Built infrastructure to drive effective Direct Marketing campaigns.

• Improved sell through by 20% by refining consumer mailing list and database management.

• Expanded distribution footprint from 8 to 30 new distributors, within 18 months, including export markets.

• Created scorecard for measuring distributor performance, including targeted restaurant vs. retail placements,

inventory turnover, and accounts receivable performance.

• Reduced customer complaints by improving tertiary packaging and alleviating damage in transit.

• New packaging initiative implemented to address consumer concerns regarding more storage & eco- friendly

bottles.

• Authored marketing plan and roadmap, including market sizing, competitive analysis, pricing strategy, and

recommendations for streamlining portfolio of products, for expansion into new sales channels.

• Mentored and educated inexperienced staff in basic marketing principles and created foundation for change,

innovation, and increased responsiveness to customers.

• Streamlined product portfolio to reduce operational complexity and eliminate customer confusion.

GE COMMERCIAL FINANCE, Norwalk, Connecticut • 2006-2007

Multibillion conglomerate’s financial services arm, part of GE’s global working capital management group.

Marketing Leader

Charged with creating marketing infrastructure for U.S. start-up of well-established entity in Europe that provides

accounts receivable factoring solutions to mid- to large-cap companies. Developed and executed marketing plan,

including market segmentation of multibillion working capital and accounts receivable factoring. Created processes to

cross-sell working capital solutions within other GE Commercial Finance entities. Drove integrated marketing strategy,

including website, customer-facing marketing communications, product data sheets, sales toolkit, pitch library, and

tradeshow and event promotions.

CHARLOTTE ADDISON • Page 2 • *********@*********.***

GE COMMERCIAL FINANCE, Norwalk, Connecticut • 2006-2007

Marketing Leader Continued

• Increased number and quality of leads generated to business development staff.

• Executed focused market research study with aggressive deadline for strategic planning purposes; research

validated value proposition for new product introduction.

MEADWESTVACO, Stamford, Connecticut • 2001-2006

$7 billion global consumer packaging concern.

Market Development Manager, 2005-2006

Led cross-functional product development team, comprised of packaging engineers, technical sales, and finance, in

market development and product innovation activities for paper packaging segment. Identified new market segments

for existing products and collaborated with major accounts in tobacco, food, beverage, and print sectors to improve

product performance and create new solutions. Served as liaison to packaging engineering team to translate

consumer needs into actionable product and process improvements.

Managed $1.5 million budget of promotional spending. Created and implemented innovative multimedia, guerilla

marketing tactics. Executed all aspects of trade marketing and promotion, including product website, eCommerce

portal, trade shows, sales training, and dealer demonstrations.

• Launched business-wide competitive intelligence portal integrated with company intranet, creating common

platform for sharing new ideas, identifying business threats and new opportunities.

• Authored business plan designed to catapult growth and deepen penetration in commercial printing sector via

expanded distribution footprint.

• Created Account Planning Tool; enabled collaboration across multiple business units, more effectively engaged

sales representatives in cross-selling products and services, and provided dashboard of metrics for Senior

Management to assess sales productivity.

• Architected online product guide; tool became benchmark for other divisions within company.

eBusiness Manager, 2001-2005

Managed e-business sales and marketing efforts, including Internet-based application, digital brand management,

sales force automation, and business intelligence initiatives. Leveraged technology to close gap between human

experience, analytical ability, and competitive dynamics.

Served as Project Leader for cross-functional team of 12-15 tasked with creating new online B2B website with

backend eCommerce transaction capabilities.

• Increased customer completion of routine requests by 40% online versus off-line by designing and implementing

global customer portal.

• Reduced sales account planning process by 50% and created powerful data mining capabilities to mine customer

behavior and competitive trends by developing automation tools for sales force.

• Architected web-based Business Intelligence portal within 60 days; revamped failing, over-budget marketing

project and delivered finished product within aggressive timeframe.

• Leveraged customer feedback to enhance B2B website with value added features.

Career Note: Additional professional background includes Director, eCommerce (1997-2000) and Director,

Marketing (1995-1997) at CHAMPION INTERNATIONAL and Director, Credit (1988-1995) and Credit Analyst

(1986-1988) at CHAMPION INTERNATIONAL. Prior to 1986, served as Manager, Credit & Collections at XEROX

CORPORATION. Details on request.

EDUCATION

Bachelor of Arts in Literature

American University, Washington, DC

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