Marketing Sales
Resume:
GEORGE M. BARTHOLOMEW * Belaire, Westport CT *****-6402
Cell 914-***-**** Home 203-903-
0807
E-mail: ********@*********.***
______________________________________________________________________________________
SENIOR MARKETING AND COMMUNICATIONS EXECUTIVE
pragmatic leader with unique blend of branding, creative development, online marketing and media relations
experience for both small and Fortune 500 companies in both the BtoB and BtoC market space
Strategic Insight – Message Crafting – Creative Direction
Product/Service Positioning – Market Analysis – Relationship Building
Marketing Strategies – Business Development – Turnaround Leadership
PROFESSIONAL EXPERIENCE
Managing Director
InSync LLC – Stamford CT 1997- 2008
Marketing and business development consultancy serving troubled or early-stage companies
Responsible for identifying hindrances to marketing and sales success then devising and
implementing cost effective solutions typically resulting in lead-generation strategies, message
repositioning, creative redirection and optimization of online presence.
Notable Accomplishments
• Increased sales of direct marketer of recreational structures by 37% in 18 months
by revamping sales process to focus on rapid relationship building; redesigning
print collateral and working with company IT staff to establish a vibrant web
experience using web 2.0 tools for online prospects resulting in a ten-fold
increase in lead generation
• Selected by investor team to shepherd the marketing and sales efforts of a start-
up word-of-mouth marketing firm, now a leader in buzz marketing. Authored
initial marketing strategy and sales presentation; built first major business
relationship with COMCAST in launch of G4 cable gaming channel; developed
G4 program strategy and implementation guidelines; devised metrics for post-
program analysis.
• Resuscitated a nearly defunct self-help program publisher by successfully
authoring an $800K grant which funded product realignment to target
adolescents and the establishment of pilot program in 13 NYC high schools.
Re-established relationships with past Fortune 500 clients and implemented
sales initiatives which generated $300K in revenue in first six months in
Manhattan alone. Realigned corporate website into a direct marketing
vehicle generating $100K in previously unrealized revenue in first 6 months.
Founder, Chief Visionary
BCA/Sports Alliance – Westport, CT 1992 - 1997
Sponsorship marketing and broadcast production company focused on grassroots and international sports
Formed company which successfully brought major consumer products companies into
partnership with national and state-based youth sports organizations. Established program
licensing agreements with governing sports bodies in Europe and South America to bring first
ever international soccer championship coverage live to cable TV audiences in North America.
Notable Accomplishments
• Developed and executed event and sponsorship strategy to move a 12,000
member U.S. coaching organization into domestic and international prominence
increasing their membership by 34% within two years and negotiating
sponsorship support from major CPG companies securing the organizations
long-term financial stability.
• Created Ulti-Fox youth soccer development program then secured marketing
rights to 13 State Youth Soccer Associations representing 350,000 youth.
Established and implemented training and tournament championship events
along with an educational scholarship program sponsored by Adidas, Proctor and
Gamble and Kraft Foods built entirely on grassroots marketing.
• Produced and syndicated live international soccer championships aired
distributed nationally through Prime Network (Liberty Media)
• Wrote produced and directed International Sports Weekly, a timely wrap of the
week in international sports (primarily soccer) which aired for three consecutive
years on regional cable sports networks across the country. Devised and
negotiated sponsorship support from Umbro, American Airlines, Miller Brewing,
and Mars.
Director – Corporate Marketing and Communications 1989 - 1992
Manager – Visual Communications 1985 - 1989
Senior Producer 1982 - 1985
GTE CORPORATION (now Verizon) – Stamford, CT
Fortune 500 telecommunications, lighting product and data network company with $36bn in revenues (1992)
Managed global business-to-business marketing communications initiatives which successfully
recast GTE’s position from that of a staid telephone utility to that of a world-class player in new
technology. Lead 13 person in-house creative staff. Supervised operation of broadcast-level TV
production and graphics facility. Held responsibility for annual $3.8 million departmental budget
while devising marketing and communications strategies to support GTE’s most critical business-
to-business marketing efforts.
Notable Accomplishments
• Wrote and led marketing presentation to key DOD decision-makers which
together with a live-simulation demonstration in southern France resulted in the
awarding of the largest tactical communications contract in history to GTE
Government Systems for the Mobile Subscriber Equipment (MSE) program.
($14.3bn)
• Directed programming content development, devised launch strategy and
supervised marketing support efforts in the launch of the nation’s first of
interactive television test bed in Cerritos, CA
Creative Group Leader – Senior Producer
Burson - Marsteller, New York, NY 1979-1982
One of the world’s largest public relations, marketing communications firm
Held key leadership role in establishing B-M as the premier source for compelling marketing
communications in support of traditional PR initiatives. Supervised staff of three in the creative
development and production of the firms most critical marketing communications initiatives.
Notable Accomplishments
• Member of Johnson & Johnson crisis communications team during the Tylenol
tampering crisis. Oversaw production of nationwide teleconference to press for
J&J CEO, the first of its kind.
• Tasked with communicating and implementing a major organizational and
cultural shift for Merrill Lynch in the formation of Merrill Lynch Capital Markets.
Working closely with ML VP Marketing and CEO, developed print, video and
large-scale multimedia event staged in Bermuda to successfully communicate
the advantages of the organizational change to skeptical group heads.
• Devised and implemented press coverage, together with production of video B-
reel, and short form film to announce the launch of the nations first commercial
cellular phone service (Chicago, IL) for AT&T.
Early Career
Writer/Producer of live action and animation for Children’s Television Workshop
Writer/Producer/Director radio and TV spot production
Audio Designer and Director, short form animated K-6 educational films
Education
Temple University – B.A. Communications
Recognition
CINE - Gold Eagle for GTE (13), Merrill Lynch,(2)
PRSA/NY - Big Apple for Duracell
U.S. International Film Festival - Creative Excellence - for Duracell
CIPRA(3) - Gold for J&J, AT&T, Mars
Ottawa International Animation Festival – Silver Owl
Contact this candidate