Manager Marketing

PAOLO MANCINI

**** ************ *****, ****** *******, GA 30127

Home: 678-***-**** or Cell: 678-***-****

E-mail: *****@************.***

BILINGUAL ADVERTISING & MARKETING PROFESSIONAL

PROFESSIONAL SUMMARY:

Creative, result-oriented bilingual (English/Spanish) professional with a proven track record

of leading successful multilingual marketing and advertising programs, contributing millions

in incremental revenue. Possesses strong analytical, leadership, management and

communication skills with over 10 years experience. Expertise in branding, promotions,

product marketing, product management, advertising, and brand management

EXPERIENCE:

METAmigo, LLC, Atlanta, Georgia

October 2007 – Present (Self-Employed)

- Created multi-channel marketing programs, including the development of

multilingual websites and online stores. Example: www.cetpa.org (website for a

drug rehabilitation center.

- Wrote and published a book: Thin (Inside): A Handbook for the Understanding of

Weight-Challenged Individuals.

- Host of a weekly radio show: METAmigoTalk

AT&T, Atlanta, Georgia

April 2003 –July 2007; Telecommunications / Multi-Billion / 100,000+ Employees.

Left due to: AT&T moved the Advertising Department to Texas and the Georgia

Advertising Department (27 of us) were provided a severance package.

Positions Held:

Associate Director (AT&T) of Advertising: Competitive Acquisition & Hispanic Market (2005-

2007)

Product Manager for BellSouth.com (2004-2005)

Advertising Manager for BellSouth.com (2003)

- Managed employees and agencies in the strategy and development of advertising

materials (bilingual and English-only) for the BellSouth/AT&T Retention Program,

including: TV, Radio, Newspaper, Magazine, E-mail Campaigns, and Online Banners.

Programs generated between a 6-10% increase in revenue.

- Managed employees and agencies in the strategy, development and deployment of a

customer “Winback” program, including direct mail (100,000 pieces a week) and e-

mail programs. This generated thousands of new customers and 6% in incremental

revenue.

- Managed budgets up to $50 million among several advertising agencies

- Managed the research of multicultural markets: Latinos, African American, and

Asian.

- Responsible for developing program reports for upper management that explained

results & possible trends.

Paolo Mancini Resume - Page 1 of 2

Polygon Enterprises, Inc., Weston, Florida

June 2000 - April 2002; Software Development / Multi-Million / 100+

Employees/Contractors.

Left due to: Owner closed company; I moved to Atlanta, Georgia.

Position Held:

Director – Marketing Services and Operations (2000-2002)

- Created the strategic direction of Polygon Enterprises by supervising over twelve

direct reports in the following areas: Marketing Communications, Creative Services,

Online Innovations, and Graphic Services.

- Marketing: Managed creative development and brand communications, including

marketing campaigns, promotions, media plans, corporate and client's website

design and content, collateral materials, press releases, contests, brand alliances,

trademarks, and consumer/trade advertisements.

- Human Resources: Managed the development of the following corporate items -

performance appraisals, salary matrix, bonus programs, and internal corporate

employee programs (including the employee benefits programs, motivation and

recognition programs, and training/development programs).

Royal Caribbean International, Miami, Florida

July 1989 - June 2000; Travel & Tourism / Multi-Billion / 3,000+ Shoreside Employees.

Left due to: Challenging opportunity at Polygon Enterprises, Inc.

Positions Held:

Account Manager – Partnerships/Promotions (1995-2000)

Account Executive – National Accounts (1993-1995)

Quality Assurance Analyst – Sales and Passenger Relations (1991-1993)

Manpower Specialist – Passenger Services (1989-1991)

- Managed the development of all creative for promotional alliance campaigns with

companies including: The Coca-Cola Company, American Express, Korbel, AT&T,

First USA, Visa USA, Kodak, E*Trade, Nissan, Johnny Rockets, Sharper Image,

Universal Studios, PGA TOUR, Hard Rock Café, Alamo, and American Airlines. This

resulted in an additional $8 Million Dollars in promotional funds directly from our

partners and for one of our destinations, over a 10% increase in cabins sold.

- Co-managed the development and introduction of a 30-event “Virtual Truck” tour for

the introduction of our new vessels. Proved very successful in the introduction of the

biggest ship in the world at the time.

- Managed the development and corporate introduction (to over 2k shore-side

employees) of a marketing guide that detailed our Brand Voice, designed to define

the brand for corporate employees, advertising agencies, travel agencies, and

partners.

- Developed marketing programs with seven top-producing national accounts (travel

agencies) which resulted in an increase of over $30 million in revenue.

EDUCATION:

Florida International University, Miami, FL

- B.S. in Advertising, School of Communication

- Minor in Marketing, School of Business

LANGUAGES:

Fluent in English and Spanish (Español).

Paolo Mancini Resume - Page 2 of 2

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